Designer Coffee

Today, we hosted an engaging workshop, exploring the differences between popular coffee varieties and their role in sustainable adaptation. From tasting diverse profiles to experimenting with different brewing methods, it was a workshop full of curiosity, discovery Vietnamese brewing method, and open conversation.

Our workshops are flexible and tailored to you.
Message us to design your own experience.

SPECIALTY COFFEE IS NO LONGER A NICHE?

A year ago, when we took part in this conference, the biggest questions we kept hearing were: Can specialty coffee move beyond being just a trend? And how do we stabilize coffee supply in a time of constant change: not only in price and quality, but across the entire farming ecosystem?

Now, in 2026, the answers are becoming clearer.
The 2025–2026 harvest marks a significant step forward for us. Compared to the previous season, we have improved, not just in scale, but in consistency and depth of production.
More than 10 specialty-grade coffees have been developed, with increasingly stable output. Most importantly, we made a conscious decision to stay focused on a clear direction: controlled production and sustainable farming method, rather than chasing volume or short-term trends.

What surprised us most was not the market growth, but the level of genuine curiosity about coffee origins and production.
At events, more and more people approached us with thoughtful questions about sustainable farming, processing methods, and how a coffee bean evolves from soil to cup.

Another encouraging sign is the growing connection between farms and consumers.
Over the past year, we have welcomed more than 100 volunteers for learning and exchange, hosted multiple visiting groups interested in the farm-to-cup model, and seen steady growth in orders, positioning ourselves as a reliable farmer producer of both consistent volume and distinctive quality.

Looking at the bigger picture, Vietnam’s specialty coffee scene is more vibrant than ever.
But more importantly, consumers are no longer focused solely on taste, they are beginning to care about the entire journey behind each cup.

In that sense, specialty coffee is no longer a “niche.”
It is gradually becoming a new standard - where quality, transparency, and sustainability are expected.

We would like to thank everyone who has been part of this journey, from farmers and industry peers to every guest who visited, asked questions, and shared conversations.
And a special thanks to our partners and roasters, both big and small, who have trusted and chosen our coffee!
-
LOP CREATIVE
Fair Farm Vietnam

Place 1 & 2 in Best of Robusta Gia Lai 2026!

This was a huge surprise for us, esspecially because it's our second coffee production season. 5 months of hard work, running night shifts, flipping the coffee, tasting weird fermentations, crying over failed batches, we got rewarded with this price.

Special thanks goes to our team at Fair Farm, Phung Ha Long (for clearing the road in admin, finance, structure, finale product, marketing, and more), Hong Qiu(for all the roasts you had to do and to deal with a brother who can't organize well), Mother and Father (to believe and support in our project), Yannikbergmann (for bringing structure, system and a lot of love in), Nguyen Thinh (as our beloved and strict teacher, haha), Hòa Nguyễn Green Bean (our sensory teacher and strong supporter to push Gia Lais Robusta up), to all our Volunteers who helped us in the season (thank you for getting through the long hours) and for sure all our friends who spread the news about us and support our project.

We will try our best to move on and have an impact.
Thank you again and if you want a sample you can place an pre-order Designer Coffee and swing by.

Chúng mình đã đạt vị trí HONEY CHAMPION 2026 tại chương trình Best of Robusta Gia Lai, giải nhất - giải nhì, và rất nhiều mẫu cà phê trong Top 10 đạt chất lượng đặc sản khác.
-
Đây là thành quả của cả đội ngũ sau nhiều thời gian nghiên cứu và thực hành. Designer Coffee sẽ sớm lên kệ những mã sản phẩm này! Các bạn có thể nhắn tin đặt hàng từ bây giờ rồi ạ. 😊
-
Cảm ơn Ban tổ chức đã tạo sân chơi cho nhà nông như chúng mình có thể giao lưu, học hỏi, thưởng thức thành quả mới sau một năm canh tác. Tạo điều kiện cho mọi người hiểu biết thêm nhiều về thổ nhưỡng Gia Lai, cách canh tác, sơ chế ảnh hưởng lên chất lượng hạt cà phê.
Cảm ơn những người thầy, chuyên gia cà phê, các anh chị nông hộ bản địa đi trước đã chia sẻ kinh nghiệm. Cảm ơn team của chúng ta: từ vườn trồng, xưởng sơ chế, cho đến bàn cupping, rang mẫu, hoàn thiện sản phẩm cuối,...; và đặc biệt là các vị khách hàng, những người yêu thích cà phê...mỗi mắc xích đều đảm nhận một phần quan trọng trong việc tạo nên những sản phẩm cà phê ngày một tốt hơn.
-
We are proud to have achieved HONEY CHAMPION 2026 at the Best of Robusta Gia Lai, along with 2nd place awards and many other coffees in top 10 recognized as specialty grade.
This is the result of our entire team’s dedication after a long period of research and hands-on practice. Designer Coffee will soon be releasing these lots, feel free to message us to pre-order from now 😊

We would like to sincerely thank the organizers for creating a meaningful platform where farmers like us can connect, learn, and share the beans of a year of hard work. It has also been a great opportunity to deepen understanding of Gia Lai’s terroir, as well as how cultivation and processing methods influence coffee quality.

Our heartfelt thanks to the mentors, coffee experts, and experienced local farmers who generously shared their knowledge. And to our team: from the farm, the processing factory, to the cupping table, sample roasting, and final product development; as well as our customers and coffee lovers… every single link in the chain plays a vital role in continuously improving the quality of our coffee.

BEST OF ROBUSTA GIA LAI
-
Cuối tuần này hãy cùng theo chân chúng mình tham dự sân chơi Best of Robusta Gia Lai nhé!

We are back and the shop is open!
We brought new coffee of this new season. Some of them we consider to send in for competition but we need your feedback.

Designer Coffee
Opening hours for the next few days:
19.02.2026 --> 13:17- 20:20
20.02.2026 --> 08:18- 16:16
21.02.2026 --> 08:18- 16:16
22.02.2026 --> normal opening hours

Designer Coffee nghỉ Tết từ 16/02 – 19/02/2026

Chúng mình sẽ tạm đóng cửa vài ngày để về nhà, ăn Tết, thở chậm lại một chút sau một năm trồng, chăm sóc cây, sơ chế cà phê, rang, pha, kể chuyện cùng mọi người.

✨ Tối 17:00 - 19/02/2026: Chúng mình có một buổi tiệc nhỏ, thân mật cho tất cả bạn bè và những người đã luôn ủng hộ Designer Coffee. Không quá cầu kỳ, chỉ là gặp nhau, uống với nhau một ly, nói vài câu đầu năm tại Designer Coffee Shop.
Ngày 20/02/2026:
Quán sẽ mở cửa lại, nhưng đặc biệt hơn: Hai ngày 20 – 21/02/2026 quán được “đứng quầy” bởi hai người nông dân đặc biệt, những người trồng nên hạt cà phê mà bạn vẫn uống mỗi ngày.

🌸 Chúc Mừng Năm Mới 2026
Cảm ơn bạn vì đã chọn và hiểu về dự án cà phê bền vững này cùng Designer Coffee. Chúc bạn một năm mới nhiều đam mê và nhiệt huyết!

P.s: ❤️ Happy Valentine 14/02,
DESIGNER COFFEE: Designed for Lover, wildly Loved.
-

Designer Coffee will be closed for Tet (Lunar New Year) from February 16th to 19th, 2026.

We will be temporarily closed for a few days to go home, celebrate Tet, and slow down after a year of planting, caring for plants, processing coffee, roasting, brewing, and sharing stories with everyone.

✨ On the evening of February 19th, 2026, we will have a small, intimate party for all our friends and those who have always supported Designer Coffee. It won't be anything fancy, just a get-together, a drink, and a few New Year's greetings at Designer Coffee Shop.

On February 20th, 2026,

The shop will reopen, but with a special touch: On February 20th and 21st, 2026, the shop will be staffed by two special farmers, the very people who grow the coffee beans you drink every day.

🌸 Happy New Year 2026
Thank you for choosing and understanding this sustainable coffee project with Designer Coffee. Wishing you a new year filled with passion and enthusiasm!

P.s: ❤️ Happy Valentine's Day, February 14th,
DESIGNER COFFEE: Designed for Lover, wildly Loved.

Around the Cup, Around the World
Cupping Recap - Xiamen, China | 7 Feb 2026

Our first stop of Around the Cup, Around the World 2026 began in Xiamen - a city quietly becoming one of China’s most vibrant hubs for specialty coffee.
We were invited by Fresh Color Coffee Roastery Factory, a social hub where roasters, brewers, and coffee professionals regularly gather to exchange ideas, taste, and challenge perspectives. The participants of this cupping were largely industry insiders: roasters, baristas, and competition-level brewers - people with trained palates and strong opinions.

Yet, despite their experience, most of them shared one thing in common: very limited exposure to Vietnamese coffee, and almost none to Vietnamese specialty coffee.
For many, this was not only their first encounter with Vietnamese fine Robusta, but also their first time tasting Liberica at a specialty level.

The session was structured in two parts.
In the first half, we shared the why and how behind Fair Farm Vietnam and Designer Coffee 's work:
Why Vietnam should not be defined by commodity coffee alone.
Why Robusta and Liberica deserve a place in the specialty conversation.
How processing, selection, and fermentation can reshape both varieties.
And most importantly: what they can taste like when handled with intention.
For many participants, this was a reframing moment. Robusta was no longer just “strong” or “bitter”, and Liberica was no longer just “strange” or “wild”. They became varieties with terroir, structure, and potential.

The second half was dedicated to cupping.
Watching experienced roasters and brewers lean in, recalibrate their expectations, and quietly re-taste was one of the most meaningful moments of the session. Notes shifted. Conversations slowed. Curiosity took over judgment.

Across the table, and perhaps across the broader Chinese market - Liberica drew the strongest attention.
One barista in particular shared a striking story. She is currently developing a signature drink for a professional competition and has experimented with Liberica from multiple origins. After tasting ours, she paused and said simply: “This is the best Liberica I’ve ever tried.”
For us, that moment alone justified years of experimentation, risk, and belief.

This cupping in Xiamen was not about convincing anyone. It was about opening a door. Vietnamese specialty coffee, especially Robusta and Liberica, is still largely unknown to the world. But moments like this remind us that once people taste without prejudice, the conversation changes naturally.

And the cup still has a long way to travel.
-
DESIGNER COFFEE
Around the Cup, Around the World.

SENSORY VIETNAMESE COFFEE WORKSHOP

Experience the diverse flavors of Vietnamese coffee and discover where coffee flavors truly come from.
Explore Vietnamese coffee beans through guided cupping sessions and sensory training, while enjoying unique cups and creative brewing methods such as Espresso, V60, and more.
Especially dive into the distinctive flavor of Robusta and Liberica, two of Vietnam’s most unique coffee species.

376.000VND/person
(minimum 2 people)
Send us a message and book the workshop. We are mostly flexible with the time.

Our new Workshops - Book right now

VIETNAMESE PHIN COFFEE (with specialty Coffee)
Learn the Phin brewing method - straight from a Vietnamese coffee farmer. You’ll get to brew your own Phin coffee, sip the rich flavors, and discover inspiring stories of sustainable farming in Vietnam. This is a warm experience that brings you closer to the heart of Vietnamese coffee. Curious about Egg Coffee, Salt Coffee, or Coffee Cupping? Message us now! We can design the unique workshop for you.

376.000VND/person
(minimum 2 people)

Our "Liberica 99" A Complex & Wild Expression

Do you know Liberica?
Often overlooked, Liberica coffee beans are not common, known for its strong character, and truly distinctive flavor.

In the cup, Liberica 99 shows a complex and wild profile, with notes of wild berries, cocoa, fruity, and dried fruit. The flavor is rich and full-bodied, with deep sweetness, hints of dried jackfruit, and a soft woody smokiness. Low acidity and a long finish make it smooth, memorable, and different from any other coffee.

“When I was young, my mother called this "Cà phê Mít" (Jackfruit coffee tree). The tree grows very tall, so my family used it to block the wind and protect the soil. When we returned to coffee, we planted more Liberica because it creates good shade, supports a more sustainable way of farming. If Arabica is a muse, and Robusta a powerful warrior, then Liberica is the artist - strong and independent, yet gentle and deeply sweet. A coffee with its own unmistakable identity.” - Phung Ha Long, Founder of Designer Coffee

Scoring 84.04 points, Liberica 99 ranked Top 8 at the SEA Green Coffee Competition 2025 (Liberica/Excelsa Category).

Want to try it?
☕ For roasted beans, visit Designer Coffee.
🌱 For green beans, please message us directly.