15/08/2026
Master C-Suite Thinking with Strategic Management! 🧠♟️
Strategic Management is the cornerstone of any top-tier MBA curriculum. Centered around real-world business cases and high-level decision-making frameworks, this course empowers professionals to view business operations through the lens of executive leadership.
Here are the key highlights of the course:
🎯 Core Objectives & Features
💡 Develop Executive Mindset: Move beyond frontline ex*****on. Cultivate a high-level perspective to evaluate business layout, resource allocation, and competitive advantages like a CEO.
📊 Bridge Theory & Practice: Analyze Harvard Business School (HBS)-level case studies to break down critical strategic choices made by global enterprise leaders during industrial transformations, tech disruptions, and fierce market competition.
🛠️ Apply Strategic Frameworks: Master practical analytical tools—including Porter's Five Forces, SWOT/TOWS Matrix, Blue Ocean Strategy, Value Chain Analysis, and Business Model Canvas (BMC)—and apply them directly to real-world corporate scenarios.
📚 Core Learning Modules
External & Industry Analysis: Assess market trends, competitive structures, and supply chain opportunities/threats.
Internal Resources & Capabilities (VRIO Framework): Identify unique enterprise strengths to build sustainable competitive barriers that rivals cannot easily replicate.
Corporate & Business-Level Strategies: Explore differentiation, cost leadership, focus strategies, diversification, M&A, and global expansion tactics.
Strategy Ex*****on & Organizational Transformation: Turn plans into action. Learn how to align organizational structure, company culture, and KPI systems to ensure seamless strategic ex*****on.
🚀 Ready to elevate your leadership vision and strategic decision-making?
The excellent Global Innovation MBA (GIMBA) from Western Michigan University
📍No.6, 5F, HL Tower, Lane 82, Duy Tan Street, Ha Noi
☎️+84-24-32012555
🌐wmu.edu.vn