EMU Public Relations

Behind every successful PR campaign is a toolkit of apps that help professionals stay organized, create content, monitor conversations, and connect with audiences. Whether you’re a PR student or a future communications professional, these tools are a great place to start building your skills.

Still figuring out an internship for the summer? Start with your resume. A strong resume and cover letter can help showcase your skills, experiences, and personality to future employers. Swipe through for tips to help strengthen your application materials before the summer internship season begins.

PR isn’t just about visibility — it’s about perception. What should’ve been a successful product launch by McDonald’s became a viral joke because the moment didn’t feel genuine to audiences online. One of the biggest lessons in modern PR: authenticity can shape a brand’s reputation just as fast as advertising.

The new Block E is here! We translated the campus update so you didn’t have to: it’s a new landmark, a new photo spot, and a new symbol of EMU pride all in one. Stop by and see it for yourself next time you’re on campus!

With summer right around the corner, it’s the perfect time to reset, recharge, and get ahead. Whether you’re gaining experience, building your network, or just taking time to grow, here’s your PR student summer checklist!

What’s one thing you’re adding to your list this summer?

Newsworthiness isn’t luck; it’s positioning. The right angle can turn almost anything into a story. You just need to write your story in a way that connects with your audience through storytelling and targeted language. PR is practiced, not accidental.

Thank you to TaQuinda Cylar for visiting PURL 314 and speaking to students about pitching! Currently serving as Marketing and Communications Director at The Yunion and Immediate Past President (2025) of PRSA Detroit, Cylar shared valuable real-world insight with our students.
An educator and Eastern Michigan University alum, she continues to support the next generation of communications professionals through her work in the field and in the classroom.

Justin Bieber’s Coachella appearance was a masterclass in public relations. He showed that connecting with your audience requires understanding your reputation, addressing what resonates with your followers, and presenting an authentic version of yourself. PR isn’t about pleasing everyone—it’s about strategically reaching the people who truly align with your message.

With exams next week, this is a great time to pause and do a quick PR knowledge check! Let’s see how well we remember key concepts like AP Style and crisis communication.