Full Sail - Audio Engineering Techniques

08/10/2026

Well… this was a pretty nice surprise this morning.

How to Think Like a Music Producer is currently #1 in New Releases on Amazon in Philosophy & Social Aspects.

I wrote this book to go beyond gear, plugins, and technique and talk about the deeper part of producing: judgment, communication, creativity, decision-making, and understanding why we make the choices we make.

Seeing it sitting at #1 in a category centered around the philosophy and social side of music feels especially appropriate.

Thank you to everyone who has ordered, shared, supported, and encouraged this project.

📖 Paperback: https://www.amazon.com/dp/B0HDBX9KL1
📱 Digital: https://books2read.com/u/bxVVKD

#1 New Release! Not a bad way to start the week. 😊

How to Think Like a Music Producer by Veit Renn

08/09/2026

📚 Help How to Think Like a Music Producer by Veit Renn reach bestseller status!

Purchase the book between 2:00–4:00 PM today for the limited-time price of just $0.99. Every purchase helps boost its bestseller ranking!

👉 Get the book here
https://www.amazon.com/dp/B0HD6RL65M

Please buy, share, and spread the word! 🚀

Veit Renn is a music producer and educator with over three decades of experience in professional recording and major-label environments.

08/07/2026

The countdown to **August 9** continues for the digital release of *How to Think Like a Music Producer* — and I have some additional good news:

**The paperback is now available on Amazon.**

📖 Paperback:
https://www.amazon.com/dp/B0HDBX9KL1

📱 Digital:
https://books2read.com/u/bxVVKD

Despite the title, this book isn’t only for music producers.

It’s for musicians, artists, songwriters, engineers, and **creatives of all kinds** who want to go deeper than simply learning tools and techniques.

It explores how creative professionals make decisions, communicate a vision, work through limitations, balance authenticity with commercial realities, and develop the judgment necessary to turn an idea into something complete.

Technology will continue to change.

The tools will continue to change.

But the ability to **listen, think, communicate, and make great creative decisions** will always matter.

07/30/2026

Im exited that my book " How to Think like a Music Producer" will be available August 9th. You can pre-order your copy here: https://books2read.com/u/bxVVKD

Or you can signup and receive my free guide "7 Decisions that separate professional producers from everyone else" here: https://www.rennmusic.com/howtothink

Veit Renn is a music producer and educator with over three decades of experience in professional recording and major-label environments.

07/16/2026

Im looking for beta testers for a new session and file backup software called HARBOR I wrote for musicians, producers and audio engineers. DM me if you want to try and give me feedback.

11/04/2024

It's a sad day. Quincy Jones and David Foster are my top two favorite record producers. Quincy's impact on my approach to arrangements, sound layering, and brass usage in R&B is immense. This week, let's honor his legacy by listening to his catalog!

Billboard hot 100 Songs - Top 40 Songs This Week:https://www.youtube.com/playlist?list=PLmD9flkXqeozXdYTplJO6-Pz0pNOc1vfUPlaylist:[00:00:00] - 01. M̲i̲̲sty[0...

09/29/2024

The Album I produced, co-wrote and mixed over a span of a 1 1/2 years with Omar Cardona called “Genes1s” is finally out:

Hope you love:

https://music.apple.com/us/album/genes1s/1768212077

See posts, photos and more on Facebook.

07/30/2024

Attention Drummers!

We’re in urgent need of a talented drummer for an exciting student project. We have two lab sessions next Monday, August 5th:

Lab 1: 11 am - 3 pm
Lab 2: 3 pm - 7 pm
During each session, we’ll be recording drums for a student’s song. The music is fantastic, and the vocalist has an amazing voice. The studio is equipped with a great drum set, including a DW snare, and you’re welcome to bring any additional hardware you prefer.

While we can’t offer a fee, we’ll cover your gas and provide some food as a token of our appreciation.

If you’re willing to donate your time and talent, please DM me as soon as possible. Your support means the world to the student and staff!

Please note: Once you commit, your presence is crucial. Without a drummer, the students will miss out on their lab experience.

Thank you in advance for your generosity and dedication!

06/14/2024

That

I feel so sad about Spotify CEO Daniel Ek saying the cost of creating “content” is close to zero…For multiple reasons

(There’s many types of creators on Spotify, but I’ll speak as a songwriter & artist bc that’s what I know. And I’ll focus on the cost of creating songs as that’s the “content” I put on Spotify -we can talk another day about the cost of everything else😂)

Ok, here we go.

Firstly, Daniel’s comment implies that making content is my goal

It is not.

Creating work that fully expresses my voice, sharing it with people to (hopefully) have a positive impact, paying my bills & having enough for retirement is my goal. “Content” is one vehicle to (maybe) help me get there

Me creating “content” is DANIEL’S goal for me so that his business remains viable

Which brings me to my second point:

“close to zero” is simply not true.

My album DEAR JOHN cost around $20,000 to make. It took three months.

(btw time IS money bc time I spend creating is time I can’t work to earn real life cash)

But it’s not just about time & money for each “piece of content”

I wrote my first song at 14. I’m now 40. I’ve been fine tuning my songwriting, arranging, production & performance skills for 26 years - all at my own cost

So DEAR JOHN (recorded in 2020 & my best work, if using the above goal of positive impact) actually took me 23 years to make

Imagine not paying a CEO, with 23 years experience, fairly for his work 🙄

I love that my music is globally accessible and, right now, if I take it off Spotify I cut off my nose to spite my face

I want to create & share my work and I’m even happy to do it on a budget

(This morning I shot a film clip in my neighbours bathroom. My partner filmed it for free & I spent $24 on red lipstick. That’s “close to zero” for you)

But -whether it’s time or money- making songs costs. And making videos to promote those songs (& actually get them streamed) costs too

So if one platform provides all the worlds music to most of the worlds people, and the musicians themselves are required to work harder and harder to get that music heard, while earning less and less - well, that’s not a business model to be celebrated. That’s exploitation.