09/14/2026
“If I was in your business I would do two things on the first day. Number one — give everyone a goal. My mindset is always, “Be led by your dreams not pushed by your problems.” The second thing I would do is hammer in the importance of everyone on your team taking pride in their work. Regardless of what job you have on the team, do the best that you can possibly do. If every one of your employees felt a deep pride for their work, that would take care of a lot of problems.”
Coach Roy Williams gave a room full of entrepreneurs, business owners, and Western NC business leaders a master class at leading and coaching individuals to their full potential. Around 150 people attended this event at UNC Asheville on September 10 and we heard stories of how greatness isn’t built in the glory, it’s built in the hard work.
“Everybody’s got a great attitude on the first day of practice,” said Williams. “Everybody thinks the coach is smart on the first day. But by the tenth day? By the end of the year? People start to get worn out. You have to maintain positivity while pushing people hard.”
Thank you to Chancellor Kimberly van Noort for introductions and Tate Groome, for moderating the talk. Special mention to , and Scott Fowler.