American College of Heraldry

Try to keep the design as simple as possible. Crowded designs do not answer to this condition. - The Art of Heraldry

Arms are still meant to be means of identification and representation and should be easily recognized and remembered. Heraldry is at once both an art and a science. Its origins are rooted in the social and political structure which existed in Europe and the British Isles from about the year 1100 A.D. However, far from being an obsolete relic of a bygone era, heraldry has rather emerged as a vibran  ...