10/06/2026
We like to say people resist change.
Sometimes that is true. More often, what gets labeled resistance is a messaging problem nobody caught before the rollout.
So before you draw any conclusions about your staff, run the proposal through five questions.
Can every person in the room state the problem you are solving, in one sentence, in their own words?
Do they agree it is actually a problem?
Can they see how your solution connects to it without doing mental gymnastics?
Do they know what it costs to do nothing?
Can they tell you what changes in their own work on Monday?
If any of those come back shaky, you do not have a resistance problem yet. You have a message that has not landed. That is a much better problem to have, because it belongs to you and you can fix it this week.