06/18/2026
This Saturday night, a group of incredible people will do what is hard
Not the firewalk - what is really hard is letting go.
Even when you know you need to let it go, you still hold on.
Maybe you don't know how. Maybe it's the fear of the unknown, the what-ifs.
All it takes is:
π₯3 hours of your life.
π₯The desire for something different and better.
π₯Launch Access Pricing at $69. Save $60.
π₯Show up!!
That's all.
If you're tired of status quo living and you want more, join us this Saturday for Burn It Down.
Ready for a reset?
Imagine what's waiting on the other side. Leave lighter, more confident, and empowered.
This is your move. Claim your place - link in comments/bio
Message us with any questions.
π₯ Burn It Down
Date: June 20
Time: 6:30 p- 9:30 p
Location: Wilmington
Launch Access: $69
See you at the fire!
Got 'em. Here's the full hashtag block from yesterday's post:
06/17/2026
ARE YOU READY TO BURN IT DOWN?
This Saturday in Wilmington is our Burn It Down Firewalk event.
Got baggage?
Struggle to let go?
Unable to work through past trauma?
At Burn It Down this Saturday, prepare for the ultimate release in a three-hour bespoke event that culminates with you walking barefoot over hot coals.
Save $60 on tickets with our Special Launch Access.
Only 5 spots remain open. Burn It Down will sell out, so claim your place now.
The registration link is in the comments/bio.
Have Questions? Text me at 302-489-9099
Life is too short to carry baggage; let's burn it down this Saturday!!
Aho
Joe White.
06/12/2026
Spiritual Night at our firewalk instructor training in Virginia.
06/01/2026
Attention coaches, healers, speakers, and agents of change.
We have two upcoming opportunities for you to become a certified Firewalk Instructor and lead your own firewalk as soon as this summer.
June 10β13, we are in Stanardsville, Virginia, at a beautiful retreat center, hosted by Master Teresita Cardona in both Spanish and English.
October 14β17, we are back home at F.I.R.E.
Headquarters in Wilmington, Delaware. Two events, one certification, and a community of instructors around the world that you become part of for life.
If you have ever felt called to lead others through fire, this is your next step. Early access savings are available for October β register before June 23 and save $500 using code FIRE5.
π₯ All the details and enrollment at the link in the comments or bio.
05/19/2026
TONIGHT!! - F.I.R.E. U: Your Pre-Firewalk Talk Will Make or Break the Experience, Tuesday, May 19
The question isn't whether they walk. It's whether they're transformed by it β or just checking something off a list.
Most instructors know how to set the coal bed. Fewer know how to set the best.
The pre-firewalk talk is where the real work happens. It's where fear either gets redirected or gets louder. Where your participants either step onto those coals ready, or step on them hoping for the best.
Tonight, Joe White walks you through exactly what to say, what to never say, and how to build a talk that moves people from hesitation to breakthrough before a single foot hits the fire.
Open to certified instructors and future instructors alike.
WHAT YOU'LL LEARN:
β The do's and don'ts of preparing participants to firewalk safely and powerfully
β How to pre-frame the experience so the coals become a vehicle, not the point
β How to shift focus from what they're afraid of to what they came for
β The things you must always say before anyone steps
β The things you must never say, no matter what
β How to handle the difficult questions without losing the room
BONUS: Every participant receives a downloadable worksheet β a cheat sheet you can use to build and refine your own pre-firewalk talk from the ground up.
This is free. It is live. It will make you a better instructor.
Tonight Β· Tuesday, May 19 Β· 8:00 PM ET
Register: Link is in the comments
05/18/2026
F.I.R.E. U: Your Pre-Firewalk Talk Will Make or Break the Experience - Tuesday, May 19
The question isn't whether they walk. It's whether they're transformed by it β or just checking something off a list.
Most instructors know how to set the coal bed.
Fewer know how to set the room.
The pre-firewalk talk is where the real work happens. It's where fear either gets redirected or gets louder. Where your participants either step onto those coals ready, or step on them hoping for the best.
In this live F.I.R.E. University session, Joe White walks you through exactly what to say, what to never say, and how to build a talk that moves people from hesitation to breakthrough before a single foot hits the fire.
WHAT YOU'LL LEARN:
β The do's and don'ts of preparing participants to firewalk safely and powerfully
β How to pre-frame the experience so the coals become a vehicle, not the point
β How to shift focus β from what they're afraid of to what they came for
β The things you must always say before anyone steps
β The things you must never say, no matter what
β How to handle the difficult questions without losing the room
BONUS:
Every participant receives a downloadable worksheet β a cheat sheet you can use to build and refine your own pre-firewalk talk from the ground up.
This is free. It is live. It will make you a better instructor.
Monday, May 19 Β· 8:00 PM ET
Register: Link is in the comments
05/13/2026
F.I.R.E. U: Your Pre-Firewalk Talk Will Make or Break the Experience - Tuesday, May 19
The question isn't whether they walk. It's whether they're transformed by it β or just checking something off a list.
Most instructors know how to set the coal bed.
Fewer know how to set the room.
The pre-firewalk talk is where the real work happens. It's where fear either gets redirected or gets louder. Where your participants either step onto those coals ready, or step on them hoping for the best.
In this live F.I.R.E. University session, Joe White walks you through exactly what to say, what to never say, and how to build a talk that moves people from hesitation to breakthrough before a single foot hits the fire.
WHAT YOU'LL LEARN:
β The do's and don'ts of preparing participants to firewalk safely and powerfully
β How to pre-frame the experience so the coals become a vehicle, not the point
β How to shift focus β from what they're afraid of to what they came for
β The things you must always say before anyone steps
β The things you must never say, no matter what
β How to handle the difficult questions without losing the room
BONUS:
Every participant receives a downloadable worksheet β a cheat sheet you can use to build and refine your own pre-firewalk talk from the ground up.
Register: Link is in the comments. See less
This is free. It is live. It will make you a better instructor.
Monday, May 19 Β· 8:00 PM ET
Register: Link is in the comments See less
Β· Β· Β· Β·
05/01/2026
Preparing for the Glasswalk.
And what a gorgeous sky.
Firewalk Night 2 tonight!!