08/11/2026
Struggling to find the willpower to get to the gym? You may be thinking about willpower backwards.
A region of the brain called the anterior mid-cingulate cortex (aMCC) plays an important role in tenacity, persistence and our ability to push through resistance. In other words, it’s an important part of the brain circuitry involved in what we think of as “willpower.”
Research suggests this area is highly plastic, meaning it can change and develop over time based on how we use it.
And one of the things associated with strengthening it? Choosing to do something difficult that you don’t want to do.
You can think of the aMCC almost like your willpower muscle: repeatedly choosing the path of least resistance doesn’t train it. Choosing to push through resistance does.
So on the days you really don’t feel like working out, showing up anyway isn’t just *using* your willpower.
It may actually be helping you *build* more of it. 🔥
Want to dive deeper? Dr. Andrew Huberman has a great podcast episode called How to Increase Your Willpower & Tenacity, and T.J. Power explores this concept and other ways our daily behaviors affect our brain chemistry in The DOSE Effect.
P.S.
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08/06/2026
Looking back… what was the moment you finally said, “I’m doing this”?
Was it wanting to get in shape?
To learn self-defense?
To build confidence?
To challenge yourself?
To become a fighter?
👇 Tell us your story in the comments. You never know who might need to hear it.
If you’ve been thinking about trying martial arts, maybe this is your moment.
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Don’t wait until “someday.”
08/04/2026
Get out of your head and into the gym. Instead of wasting energy being upset about the past, use that energy take make a better future. Let’s go 🔥
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07/31/2026
Today’s the last day of our July Sale. 🚨
If you’ve ever found yourself scrolling through fitness or MMA highlights saying,
“I wish I could do that.”
“I wish I looked like that.”
Maybe it’s time to stop wishing and watching and start getting some wins of your own.
Maybe your win is finally stepping outside your comfort zone.
Maybe it’s getting stronger and healthier than you’ve ever been.
Maybe it’s learning a skill you’ve always admired.
Maybe it’s stepping into the ring.
Whatever your goal looks like, it starts with one decision.
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40% OFF your first 4 months
40% OFF prepaid memberships
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07/27/2026
Whether you’re starting or re-starting, don’t waste another week waiting. You’ve got this. Let’s get after it 💪
New here?
👋 Sign up by July 31st and get:
40% OFF your first 4 months (new members)
40% OFF any pre-paid membership
25% OFF all in-stock merchandise