UWW Marketing

12/26/2023

The online Master's in Marketing is a 30-credit program that emphasizes critical thinking and analysis of complex marketing problems, developing effective strategies and tactics appropriate to the environment, and leveraging consumer insights and artificial intelligence for digital marketing in a global context.

Learn more: https://ow.ly/PTOT50Qg0m5

12/15/2023

Last week, Wednesday, Nov. 29, UW-Whitewater's CoBE brought in guest speakers to share information on careers in both sales and marketing.

Thank you to all of those who showed up and participated in the event!

12/14/2023

Congratulations, Jake!

Congratulations to Jake Zirgibel from Hartland, Wisconsin, who earned a BBA in marketing and finance and was hired as an internal auditor with ABC Supply Co. in Beloit, Wisconsin. Jake says, "My three proudest achievements are being the president of Pi Sigma Epsilon, Beta Gamma chapter, finishing in second place in the Pi Sigma Epsilon Pro-Am selling competition, and finishing third in the Pi Sigma Epsilon interview competition. I'd like to acknowledge Dr. Robert Boostrom for his help with Pi Sigma Epsilon and pushing me to be my absolute best as a leader and individual, Karen Whalen for all the help she has given me as a leader and helping me focus on the positive things in life, Dr. Dennis Kopf for pushing me out of my comfort zone and showing me there is more out there for me in a world of endless possibilities, and Dr. Mohammad Jafarinejad for providing me advice and assistance in my journey here at UW-Whitewater."

12/14/2023

Congratulations, Mackenzie!

Congratulations to Mackenzie Pendleton from Mukwonago, Wisconsin, who earned a BBA in marketing and was hired as a field sales and marketing representative with Techtronic Industries in West Allis, Wisconsin. Mackenzie says, "My three proudest achievements are graduating magna cm laude, making the Dean's List, and obtaining a business degree in eight semesters. I would like to acknowledge Tracy Travis because she has a lot of background in marketing and helps give students a real-life perspective. I learned the most valuable information about marketing in her class."

12/14/2023

Congratulations, Matthew!

Congratulations to Matthew Nelson from Stoughton, Wisconsin, who earned a BBA in marketing and was hired as an assistant manager with Sherwin-Williams in Belvidere, Illinois. Matthew says, "My three proudest achievements are heading the role of vice president of recruitment for the Alpha Sigma Phi fraternity for two semesters, completing volunteer service for the City of Whitewater and the university, and joining American Marketing Association Whitewater my freshman year."

12/14/2023

Congratulations, Elysa!

Congratulations to Elysa Hicks from Eagle, Wisconsin, who earned a BBA in marketing and was hired as a swatching and sampling specialist with Springs Window Fashions in Middleton, Wisconsin.

12/14/2023

Congratulations, Tony!

Congratulations to Tony Herro from Brookfield, Wisconsin, who earned a BBA in marketing and was hired as an account manager with Gartner, Inc. in Irving, Texas. Tony says, "My three proudest achievements were making the Dean's List during every semester, placing in internal sales competitions, and creating relationships with faculty members. I'd like to acknowledge Dave Martin. I had Dave for multiple classes, and he always brought engagement and light to class every day. He was always upbeat and encouraging about my sales career path. Dave also loves talking about things outside of the academic world, as I was really able to get to know him."

12/14/2023

Congratulations, Trevor!

Congratulations to Trevor Gray from Westfield, Wisconsin, who earned a BBA in marketing and was hired as a sales operations analyst with FIS Global in St. Petersburg, Florida. Trevor says, "My three proudest achievements during my time as a student at the university are meeting new people, networking with business professionals, and winning the Transfer Student of the Year award in 2023."

12/09/2023

This week's Feature Friday is Rob Boostrom!

Rob is an Associate Professor in the Marketing Department and has been at UW-Whitewater CoBE for 14 years. When asked what brought him to UW-W, Rob jokingly responded, "My car. Ha! But seriously, folks, I wanted to work for a balanced school that prioritized student organizations as part of the educational experience. UW-Whitewater was the main school I had in mind when I decided to become a professor, and rather than find a school "like" Whitewater, I was able to come here."

When asked about his favorite part about UW-W, he said, "I love working with my students in Pi Sigma Epsilon and the marketing honor students in Mu Kappa Tau. It's great to see students challenging themselves and working to get better. My second favorite part is when they come back after graduation and show how amazing they've become and how much of their experience here they are applying in their careers and lives." One thing he said he has learned from students is that "instructors have a lot of opportunities to make a difference with students, and sometimes, we don't realize how big of an impact we're making on a young person's life at the time that it's happening. There have been a few times when I've talked to students after what didn't seem like a big deal, and I find through the discussion that what we did or worked on gave them a very new perspective or changed how they approached something fundamental. I'm quite humbled when I can see that I've had a positive impact on a student."

Some fun facts about Rob are that he loves to play the electric guitar very loudly and likes to dabble with AI art. One of his bucket list items is to go to Belgium.

11/13/2023

Last week, UW-Whitewater hosted Northwestern Mutual's 'Relational Sales Competition', where sales and marketing students competed against one another for various prizes. Thank you to all of those who attended or competed!

10/24/2023

Are you ready to redefine your future? At UW-Whitewater, marketing students learn about research, analysis, design, pricing, promotion, distribution, and strategy. Students can specialize in their studies by adding a Digital Marketing, Professional Sales, or Experiential emphasis, along with many other options!

To learn more about UWW CoBE's marketing program, please visit: https://ow.ly/rae050PWbPK

10/20/2023

Need professional attire? This is a reminder that the Warhawk Success Closet offers FREE professional and business attire! We are open year-round for students to shop! Come check us out on weekdays between 8am-5pm to take a look at our inventory.

For more information or to donate, visit (https://tinyurl.com/2fhv7smr)