Be Extraordinary, Be You - Preventing Youth Marijuana Use

Be Extraordinary, Be You - Preventing Youth Marijuana Use Inform & educate parents and youth on the harmful effects of marijuana on the developing brain. Provide tools and resources to help those in crisis.

Mission:
We inform and educate parents, youth, and young adults on the harmful and damaging effects of cannabis, marijuana, and THC on the developing brain. Forever 21, Randy Bacchus III had Cannabis-Induced Psychosis, and died by suicide. Randy started smoking at the age of 15 to find social acceptance and quickly became an advocate for the โ€œhealingโ€ properties of Cannabis. As an individual with

a busy mind, Randy enjoyed the brief period of euphoria he experienced when using. However, misled by an industry that profits off of addiction, he unknowingly and permanently damaged his brain. The result of his use, the cannabis trifecta - early age of onset of use, the frequency with which he used, and the high potency, caused his demise and we miss him dearly. To help others, we have created "Be Extraordinary. Be You" in his honor.

๐ŸŽฌ From Kansas City to Woodbury โ€” THC, Inc. is coming to Minnesota!We were honored to be invited to be part of a panel at...
08/31/2026

๐ŸŽฌ From Kansas City to Woodbury โ€” THC, Inc. is coming to Minnesota!

We were honored to be invited to be part of a panel at the NAADAC Conference in Kansas City, Missouri, following a screening of THC, Inc. We also had an exhibit table where we were able to share our story, sell copies of A Higher Love, and talk with so many people about the documentary and the urgent need for greater awareness around high-potency THC.

The screening was incredibly well attended, and we were grateful for the thoughtful questions, conversations, and people who stopped by to learn more. โค๏ธ

And now, weโ€™re bringing the film to our own community!
๐Ÿ“ Woodbury 10 Theatre๐Ÿ“… September 16, 2026๐ŸŽฅ Two screenings:

๐Ÿ•š 11:00 AMโ€“1:30 PM
Lunch will be provided.

๐ŸŒ™ 5:30โ€“8:00 PM
Popcorn and a pop will be provided.

THC, Inc. is a powerful documentary that explores the realities surrounding todayโ€™s high-potency cannabis and its impact on individuals, families, and communities. This is an important conversation, and we hope youโ€™ll join us โ€” whether you are a parent, educator, healthcare professional, prevention specialist, community member, or simply someone who wants to understand more.
๐ŸŽŸ๏ธ RSVP HERE:

https://form.jotform.com/261457166479166

Please share this post and invite others to see this film. The more people who understand, the more lives we have the opportunity to impact. ๐Ÿ’™

We recently had the opportunity to share our familyโ€™s story on The Addiction Podcast โ€“ Point of No Return in an episode ...
08/14/2026

We recently had the opportunity to share our familyโ€™s story on The Addiction Podcast โ€“ Point of No Return in an episode titled โ€œA Motherโ€™s Crusade: Losing Her Son to High-Potency Cannabis.โ€

In this conversation, I talk openly about Randyโ€™s ma*****na use beginning at 15, his progression to cannabis use disorder, his cannabis-induced psychosis, and ultimately the unimaginable loss of our 21-year-old son.

But this conversation isn't only about loss. Itโ€™s about prevention, education, and turning unimaginable pain into purpose.

Randyโ€™s story is why we continue to speak to students, parents, educators, healthcare professionals and lawmakers. We believe that when people have the factsโ€”and understand the risks of todayโ€™s high-potency THCโ€”we can help prevent other families from this experience.

We are incredibly grateful for the people who support, encourage, and allow us to continue this work and the opportunity to be on this podcast.

Please take a listen. Youโ€™ll hear my heart, our familyโ€™s story, and why this mission means so much to us.
https://theaddictionpodcast.com/episodes/a-mothers-crusade-losing-her-son-to-high-potency-cannabis-with-heather-bacchus?utm_source=chatgpt.com

Randyโ€™s life mattered. His story matters. And if sharing it can help save even one family from this heartbreak, then we will keep telling it.โค๏ธ

Heather Bacchus is a mother, author, and advocate whose 21-year-old son, Randy, tragically died by su***de following cannabis-induced psychosis. In re...

We share Randyโ€™s story in the book mentioned at the end of this post. So honored to be a part of this project bringing l...
08/11/2026

We share Randyโ€™s story in the book mentioned at the end of this post. So honored to be a part of this project bringing light and truth about todayโ€™s high potency THC.

America has a surprisingly long history debating ma*****na. Long before Mexico prohibited the sale of the drug in the 1920s and the U.S. imposed a tax on the sale and possession in 1937, communities in both countries were raising the alarm on the ways recreational ma*****na use was harming individuals and the public overall.

In the 1970s, the federal government classified it as a Schedule I drug under the newly minted Controlled Substances Act. At the same time, to***co giant Philip Morris entered into an agreement with the U.S. Department of Justice to study the toxicity and carcinogenesis of inhaled ma*****na without the publicโ€™s knowledge, and this information was forced into the light during the litigation of Big To***co in the late 1990s.

When a small handful of states began testing the waters by โ€œlegalizingโ€ this federally illegal drug, President Obama opened the floodgates to mass commercialization in 2012 by announcing his administration would not enforce federal law. Since then, the carte blanche rescheduling of high-potency ma*****na for therapeutic purposes by the Trump administration this past spring has only made a chaotic legal issue even more murky. Currently, half of U.S. states allow the recreational sale of ma*****na (which is still illegal regardless of the rescheduling action), and a majority allow therapeutic use.

๐“๐ก๐ข๐ฌ ๐ˆ๐ฌ ๐๐จ๐ญ ๐ญ๐ก๐ž ๐๐ฅ๐š๐ง๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐๐š๐ฌ๐ญ
In 1969, the ma*****na plant averaged 1-2% THC, the chemical compound that causes intoxication. Today the average is roughly 22%, with specialty strains exceeding 35%. Concentrated ma*****na products can approach 99% THC. This did not happen by accident โ€” and it did not happen naturally. Ma*****na has been reshaped through selective breeding, chemical mutagenesis, and induced genetic mutation. These are deliberate techniques to get more THC into the plant. Todayโ€™s drug shares a name with the plant of the 1960s, and little else.

๐€๐๐๐ข๐œ๐ญ๐ข๐จ๐ง-๐Ÿ๐จ๐ซ-๐๐ซ๐จ๐Ÿ๐ข๐ญ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐ž๐ฌ ๐†๐ž๐ญ ๐ข๐ง ๐ญ๐ก๐ž ๐†๐š๐ฆ๐ž
This kind of potency escalation doesnโ€™t happen without money behind it, and the money is not subtle. In 2024, ma*****na rose to be a $38.5 billion industry in the U.S. alone, and this is being fueled, in part, by titans in the to***co, pharmaceutical, and alcohol industries. This is not a scrappy, hippy-led grassroots effort โ€” it is the same playbook used by industrial giants for decades: identify a product with addictive potential, market it aggressively, secure a generational customer base, and manage the science until the public discovery catches up.

Worse yet, state legislatures are now acting as the middleman by greenlighting illicit recreational drug use and taxing the addiction of its citizens, which ushers in a whole new level of insanity.

๐‹๐ž๐ ๐š๐ฅ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง ๐‡๐š๐ฌ ๐‘๐ž๐ฐ๐ซ๐ข๐ญ๐ญ๐ž๐ง ๐–๐ก๐š๐ญ โ€˜๐๐จ๐ซ๐ฆ๐š๐ฅโ€™ ๐Œ๐ž๐š๐ง๐ฌ
As legalization spreads state by state, it carries with it a message that has never actually been proven true: that ma*****na is safe. Dispensaries now outnumber some fast-food chains across the U.S., and some communities have been blighted by the prolific availability of this drug.

This normalization campaign has resulted in a stark rise in addiction and negative impact on public health systems. According to the 2025 National Drug Survey, in the U.S. alone, there are 20.6 million people over the age of 12 with a cannabis use disorder. The Ma*****na Industrial Complex knows how to hook a society on a substance and cash the check. It starts with making sure enough people believe the substance isnโ€™t dangerous at all, regardless of the facts.

๐‡๐š๐ซ๐ฆ๐ข๐ง๐  ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ
The adolescent brain isnโ€™t fully developed until the mid-20s, and ma*****na disrupts that development in lasting ways. Teens who start before 18 face 37-70% higher odds of experiencing depression as an adult. Daily use raises anxiety risk 2.5 to 3.2 times by age 29. A 2020 JAMA Psychiatry study found a 92% higher anxiety-disorder risk among users of todayโ€™s high-potency products, which now comprise nearly the entire market.

One of the most severe issues is cannabis-induced psychosis, which converts to schizophrenia or bipolar disorder in roughly half of cases within a few years. And this is just scratching the surface on the harms of use afflicting the young individuals who will someday become the future leaders of our nation.

๐…๐š๐ฆ๐ข๐ฅ๐ข๐ž๐ฌ ๐‚๐š๐ฎ๐ ๐ก๐ญ ๐ข๐ง ๐ญ๐ก๐ž ๐Œ๐ข๐๐๐ฅ๐ž
Todayโ€™s teenagers are more convinced ma*****na is harmless than teens were a generation ago. National survey data shows roughly 79% of eighth graders see no risk in trying ma*****na, despite the fact that it poses serious physical and mental health risks to all users, and particularly those under age 25. That number tracks with the decline in federal funding for drug-prevention education that began around the first Gulf War in 1991. Funding for school-based prevention curricula has never fully recovered. Cultural normalization and legalization create a false narrative that ma*****na is safe.

๐“๐ก๐ž ๐–๐š๐ฒ ๐…๐จ๐ซ๐ฐ๐š๐ซ๐
We are now facing a self-inflicted public health epidemic of ma*****na addiction and harm, and we have not even hit rock bottom yet. We are at the point where this issue must be solved not only in state houses and with cogent federal policy, but with heavy lifting by parents, teachers, and health professionals to educate our nationโ€™s most precious resource: our next generation.

The way forward will require a clear-eyed, objective look at the facts surrounding ma*****na and legalization. We must stand firm in the truth. The heroes of this recovery will be those closest to our youth who take the time to educate them on the harms of todayโ€™s high-potency ma*****na and keep them from becoming this industryโ€™s next addicted customer. โ€œThe Blunt Truth: Ten Things Every Parent Needs to Know About Ma*****naโ€ is a book intended to provide the framework for honest reflection and discussion. The time for action is now.

๐‘Š๐‘Ÿ๐‘–๐‘ก๐‘ก๐‘’๐‘› ๐‘๐‘ฆ ๐‘†๐‘ข๐‘’ ๐ป๐‘œ๐‘š๐‘œ๐‘™๐‘Ž ๐‘Ž๐‘›๐‘‘ ๐ท๐‘Ÿ. ๐‘…๐‘Ž๐‘ฆ๐‘š๐‘œ๐‘›๐‘‘ ๐‘Š๐‘–๐‘”๐‘”๐‘–๐‘›๐‘ . ๐‘ƒ๐‘ข๐‘๐‘™๐‘–๐‘ โ„Ž๐‘’๐‘‘ ๐‘๐‘ฆ ๐‘‡โ„Ž๐‘’ ๐‘Š๐‘Ž๐‘ โ„Ž๐‘–๐‘›๐‘”๐‘ก๐‘œ๐‘› ๐‘†๐‘ก๐‘Ž๐‘›๐‘‘.

โ€œAccording to the National Survey on Drug Use and Health, the average number of days of use among past-year ma*****na us...
08/07/2026

โ€œAccording to the National Survey on Drug Use and Health, the average number of days of use among past-year ma*****na users aged 12 or older increased from 148.1 days in 2024 to 154.2 days in 2025, up from 144.8 days in 2021.โ€ What comes next?

According to the National Survey on Drug Use and Health, the average number of days of use among past-year ma*****na users aged 12 or older increased from 148.1 days in 2024 to 154.2 days in 2025, up from 144.8 days in 2021. Likewise, the percentage of past-year ma*****na users that met the threshol

โ€œAccording to the National Survey on Drug Use and Health, the average number of days of use among past-year ma*****na us...
08/07/2026

โ€œAccording to the National Survey on Drug Use and Health, the average number of days of use among past-year ma*****na users aged 12 or older increased from 148.1 days in 2024 to 154.2 days in 2025, up from 144.8 days in 2021.โ€ What comes next?

The newest federal drug survey counted 21.4 million Americans using ma*****na daily or almost daily, more people than smoke ci******es every day. The number that should worry public health officials is not the 21.4 million itself. It is what the peer-reviewed literature says awaits a population of t

This article highlights the Minnesota requirement to educate our youth on the dangers of THC. Our program is supplementa...
07/24/2026

This article highlights the Minnesota requirement to educate our youth on the dangers of THC. Our program is supplemental to the recommended curriculum by MPA and is a real life example of the harms that THC can bring to the adolescent. Please encourage your school districts to make time to educate our kids. Encourage them to book a one hour session with Be Extraordinary, Be You.

Minnesotaโ€™s schools are required to teach about CPR, STDs, mental health, and, beginning this fallโ€ฆcannabis. Minnesota legalized cannabis in 2023 and sales began in 2025, leading the legislature to enact a requirement that middle and high schoolers learn about the dangers of cannabis use during ...

07/17/2026

Itโ€™s hard to believe that itโ€™s been five years already. Randy took his life shortly after his last text.

Cannabis, ma*****na and THC damaged his brain, causing paranoia, delusions and instability. If we knew then what we now today, we couldโ€™ve gotten him the help that he so desperately needed.

Know that todayโ€™s high potency THC products can damage the adolescent brain. Educate yourself and share with your kids and grandkids.

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