Welcome to the Horticulture Business Extension program. Our mission is to contribute to the economic viability of horticultural businesses in Indiana
We are a team of researchers and students from the Horticulture and Landscape Architecture department at Purdue University. Our goal is to develop innovative research and decision-making tools for the specialty crop industry.
03/07/2025
Great catching up with Dr. Samuel Zapata as he visited Purdue University today and shared his expertise on the economics of citrus greening in today’s HLA seminar.
From undergrad colleagues at Zamorano University in Honduras to AgEcon faculty in the US, it’s inspiring to see his impact at Texas A&M and beyond!
02/28/2025
🎄Excited to Speak with Michigan Christmas Tree Growers! 🎄
I’m thrilled to be giving a talk on marketing strategies for Christmas tree growers in Michigan! We’ll dive into consumer trends, pricing strategies, and ways to make your farm stand out in a competitive market. 🌲✨
If you’re in the industry, you know it’s not just about growing beautiful trees—it’s about connecting with customers and creating a memorable experience. Can’t wait to share insights and learn from you all!
📍 Where: Grand Rapids, Michigan
📅 When: Feb 27, 2025
02/25/2025
Making smart investment decisions is crucial for a thriving spinach farm. 💪 We're developing a website that will empower spinach farmers to understand the economic feasibility of their choices, from equipment to new technologies. Sneak peek coming soon! ➡️
Purdue Agriculture
02/06/2025
Join us for the 4th webinar on Leafy Greens Economics on Feb 18th at 7pm EST
Register via Zoom:
https://purdue-edu.zoom.us/meeting/register/ZyxAO0qrT5u7e9c45Ti1oQ #/registration
02/03/2025
Got a new TA (teaching assistant) this year. Chai is coming every Wednesday to teach with HORT 435 “Developing an Ag Startup” and she made a whole lot of difference in student’s mood.
01/30/2025
We attended the Mid-Atlantic Fruit and Vegetable Convention in Hershey, PA to talk about our Purdue University HortCalculator.
We shared with high tunnel growers the website and how it can help spinach growers see is biological control insects can pay off to control aphids.
Jean Zavala, current MS student in my team did an amazing job and he is in the job market - check him out if you need a driven data scientist
01/29/2025
If you haven’t seen it, we have a series of videos and webinars tailored for leafy greens growers.
Check out our website for the next webinar!
10/31/2023
Join me tomorrow when I will be presenting about how I built my research/Extension program to support resilient horticultural industries.
07/20/2022
Check out our new article
Ariana Torres, Sanchez Philocles, and Aaron Patton published an Extension article titled "Economics of Tall Fescue Sod Production in the Midwest", now available at the Purdue Education Store: https://edustore.purdue.edu/item.asp?Item_Number=HO-258-W
02/08/2022
Read our latest interview on vertical farming!
Fastline Big Ag Farm, Edition 03 2022 - Fastline Online Editions
02/03/2022
Check out our new project!
Extending the season, improving food security Small farmers across the U.S. use high tunnels to extend their growing season, something known to present different pest problems compared to open field production. However, as community farms grow to fill in for urban and rural food deserts, researchers see a gap in an understanding of how pest pre
Very happy to search the latest paper from my research group.