Purdue Horticulture Business

03/07/2025

Great catching up with Dr. Samuel Zapata as he visited Purdue University today and shared his expertise on the economics of citrus greening in today’s HLA seminar.

From undergrad colleagues at Zamorano University in Honduras to AgEcon faculty in the US, it’s inspiring to see his impact at Texas A&M and beyond!

02/28/2025

🎄Excited to Speak with Michigan Christmas Tree Growers! 🎄

I’m thrilled to be giving a talk on marketing strategies for Christmas tree growers in Michigan! We’ll dive into consumer trends, pricing strategies, and ways to make your farm stand out in a competitive market. 🌲✨

If you’re in the industry, you know it’s not just about growing beautiful trees—it’s about connecting with customers and creating a memorable experience. Can’t wait to share insights and learn from you all!

📍 Where: Grand Rapids, Michigan
📅 When: Feb 27, 2025

02/25/2025

Making smart investment decisions is crucial for a thriving spinach farm. 💪 We're developing a website that will empower spinach farmers to understand the economic feasibility of their choices, from equipment to new technologies. Sneak peek coming soon! ➡️

Purdue Agriculture

02/06/2025

Join us for the 4th webinar on Leafy Greens Economics on Feb 18th at 7pm EST

Register via Zoom:
https://purdue-edu.zoom.us/meeting/register/ZyxAO0qrT5u7e9c45Ti1oQ #/registration

02/03/2025

Got a new TA (teaching assistant) this year. Chai is coming every Wednesday to teach with HORT 435 “Developing an Ag Startup” and she made a whole lot of difference in student’s mood.

01/30/2025

We attended the Mid-Atlantic Fruit and Vegetable Convention in Hershey, PA to talk about our Purdue University HortCalculator.

We shared with high tunnel growers the website and how it can help spinach growers see is biological control insects can pay off to control aphids.

Jean Zavala, current MS student in my team did an amazing job and he is in the job market - check him out if you need a driven data scientist

01/29/2025

If you haven’t seen it, we have a series of videos and webinars tailored for leafy greens growers.

Check out our website for the next webinar!

10/31/2023

Join me tomorrow when I will be presenting about how I built my research/Extension program to support resilient horticultural industries.

07/20/2022

Check out our new article

Ariana Torres, Sanchez Philocles, and Aaron Patton published an Extension article titled "Economics of Tall Fescue Sod Production in the Midwest", now available at the Purdue Education Store: https://edustore.purdue.edu/item.asp?Item_Number=HO-258-W

02/08/2022

Read our latest interview on vertical farming!

02/03/2022

Check out our new project!

Small farmers across the U.S. use high tunnels to extend their growing season, something known to present different pest problems compared to open field production. However, as community farms grow to fill in for urban and rural food deserts, researchers see a gap in an understanding of how pest pre

01/18/2022

Very happy to search the latest paper from my research group.