Artist Marketing University

06/01/2026

I Almost Didn't Post This.
www.MyArtMarketplace.com

01/17/2026

An excerpt from my upcoming book on website design.:

The Disney Heuristic
Walt Disney was not a cartoonist. He was an engineer of dopamine.

Consider the user experience of a theme park. It does not begin when you get on the ride. It begins when you see the spire of the castle from the highway. Elevation. It builds when you hear the music at the gate. Elevation. It peaks when you turn the corner and Main Street USA opens up before you. Elevation.

There is no point in the Disney experience where the energy drops. It is a calculated, relentless ascent.

Now look at your website.

The user clicks an ad (High interest). They land on a page that loads slowly (Drop). They see a headline that says "Welcome to my portfolio" (Drop). They click a product and see a grainy photo (Drop). They read a description that lists the paper weight (Flatline).

You are killing the climb.

A website is not a catalog of inventory. It is an emotional environment. It is a psychological corridor.

Every click acts as a gate. When the user passes through the gate, the reward must be greater than the effort of the click.

They click the ad: They must land on a story that validates their curiosity.

They scroll: They must see an image that makes them gasp (The Aspirational Room).

They read: They must find themselves in the text (The "If you're like me" Hook).

If the emotion stops rising, the wallet stays closed.

This is the link to our MyArtMarketplace Demo site https://myartmarketplacedemo.com/
Keep in mind this is a work in progress, and not all internal links work just yet.

“My art is about perspective—shifting it, questioning it, and sometimes even surrendering it. Through light, geometry, and silence, I try to distill emotion into form.”

01/09/2026

Nobody talks about how hard it is to be an artist and run a business at the same time.

You’re expected to:
• Create meaningful work
• Promote it confidently
• Price it correctly
• Sell it consistently

And somehow not burn out in the process. 😞

If this resonates, you’re in the right place. 💛
(You’re not doing it wrong — you were just never taught the system.) LEARN MORE HERE: https://artistmarketinglaunchpad.com/