10/03/2026
This weekend, the first-ever Great Valley Gathering is taking place in Fresno, California. đł
Produced by the Alliance for California Traditional Arts (ACTA) and presented in collaboration with "Of the People: The Smithsonian Festival of Festivals," the event brings together immigrant, Indigenous, occupational, and faith-based communities of the region to share the creative expressions that they hold dear.
To figure out how to represent all of this cultural diversity in a festival logo, ACTA director Amy Kitchener reached out to artist and writer Patricia Wakida, a former ACTA staff member and collaborator who grew up in Fresno, to enlist her help in creating a visual identity for the Great Valley Gathering.
A member of our team visited Wakida in her home studio to see how the logo developed from pencil sketches to a carved linoleum block to many linocut prints to a digitized image. Discover the process on the Festival Blog: https://s.si.edu/4ywjdNY
Photos by Elisa Hough