08/31/2026
Responsible consumption matters.
That's why the Beer Institute is so proud to lead our industry in supporting the programs and partnerships that ensure beer is enjoyed more safely.
Through WRAP’s SoberRide program, more than 100,000 safe rides have helped people get home safely during major holidays.
As a sponsor of the TEAM Coalition, we support responsible alcohol service at 142 sports and entertainment venues across 36 states. In the past year alone, TEAM inspired more than 250,000 fans to pledge against drunk driving.
And through our Advertising and Marketing Code and independent Code Compliance Review Board, we help uphold high standards for responsible, ethical beer advertising.
Beer brings people together. And we're committed to making sure the moments we share over a beer are enjoyed responsibly.