08/24/2026
For the first time in forever…… 🎶 (21 years to be exact) the rank order of purchase drivers has changed!
For 21 years the IFIC Food & Health Survey has asked consumers what purchase drivers impact their food and beverage choices. For 20 years the order was the same: taste, price, healthfulness, convenience, and environmental sustainability.
In 2026, we see a change! Convenience has now surpassed healthfulness as the third most prominent purchase driver.
Catch more consumer insights with the replay of this IFIC Expert Webinar at IFIC.org. (1 CPEU ✅)