Kat Wolfe

Kat Wolfe Marketing and business development mentor for travel professionals specializing in Disney destinations.

🀑πŸ”ͺ🧟The first event is this weekend! Be sure your clients get the absolute most out of Universal Orlando's Halloween Horr...
08/26/2026

🀑πŸ”ͺ🧟The first event is this weekend! Be sure your clients get the absolute most out of Universal Orlando's Halloween Horror Nights!

This pack also includes original photos AND videos from last year's event for use to market and grow your Universal Orlando Resort travel business.

This Social Media Templates item by TheDisnessShop has 4 favorites from Etsy shoppers. Ships from United States. Listed on Aug 17, 2026

On a MONDAY no less! You know it's going to be a good week when an unexpected morning DM about an unfortunate error you ...
08/24/2026

On a MONDAY no less!
You know it's going to be a good week when an unexpected morning DM about an unfortunate error you made turns into a really great conversation and some pretty fantastic feedback about your work.πŸ₯°

Except for, you know, that mistake.πŸ€¦πŸ»β€β™€οΈ

But hey, we all make them. Try to remember that the next time you're kicking yourself for goofing up.πŸ’›

In the content creation frenzy that is the monthly Plussing It Membership (which I love), I had to let go of some things...
08/22/2026

In the content creation frenzy that is the monthly Plussing It Membership (which I love), I had to let go of some things I truly enjoy. I've decided to make room for them again, and my blog is one of them.

I'd love for people to read the posts, but if I'm being honest, I write them for me. Not only to get thoughts out of my head, but being able to work through ideas and create cohesive paragraphs about them makes me a better creator, mentor, and advisor.

I've been writing copy for nearly my whole career in some form, but started writing for ME in 2009 as I worked through some emotional struggles relating to lupus. I stopped that blog years ago, but it still lives on the internet to this day. (Happy to share that link if you or someone you know might be interested.)

Anyway, much of what I write about is for the Disney-focused travel community, but as one of my Agent Prep Students once said:

"Your lessons are so good and can be applied to so many industries. Even if I never pursue travel, I've got tools I can use anywhere."

I think my blog posts provide a similar service. πŸ’›

In the world of service-based sales, one truth rises above all others: when your number one focus is on your client, you’ll go far.

The questions Google and AI cannot help you with.
08/20/2026

The questions Google and AI cannot help you with.

Aspiring Disney Travel Agents should be learning the trade from someone who's been where they are, made the mistakes and knows exactly what they need to know. There is nothing like learning from experience or the experienced.

Make me swipe...THAT is the entire job of the first slide of a carousel.You can have GREAT information waiting on slides...
08/19/2026

Make me swipe...THAT is the entire job of the first slide of a carousel.

You can have GREAT information waiting on slides 2–8. Expert advice. Gorgeous photos. Tips your potential clients genuinely need to know.

But if Slide 1 doesn't make me curious enough to swipe...nobody sees it.

Think of it like a magazine cover. Nobody ever picked up a magazine at the airport because the cover said:

β€œThere are some articles in here.” πŸ˜‚

The cover gave you a reason to NEED to know what was inside. That's exactly what a great carousel cover should do.

And it's why I put so much thought into the hooks on the carousels I create for Plussing It members.

πŸ‘† These are just a few examples currently available inside the All-Access membership.

❎Not just pretty graphics.
❎Not just Disney information.

βœ…Content designed to make someone stop, swipe, and discover that you know what you're talking about.

Because ultimately, the goal isn't the swipe. It's what happens after enough of them.

"She knows her stuff."

"I hadn't thought about that."

"I should probably talk to her before we book this trip."

THAT'S what we're after. That's what our content does. And customizable monthly carousels are just a fraction of the member deliverables.

πŸ‘‰ Come explore Plussing It.
https://www.getdowntodisness.com/plussing-it-join

Pain Points. For anyone considering becoming a travel agent, especially for booking Disney vacations, there are many unk...
08/17/2026

Pain Points. For anyone considering becoming a travel agent, especially for booking Disney vacations, there are many unknowns and stressors- pain points. Even existing travel agents have them. "What do I send to my clients?" ranks pretty high.

This is one of many (many, many, many) support materials inside the Agent Prep Program. I'm going to date myself by using this phrase πŸ‘΅, but Agent Prep is the "soup-to-nuts" training an aspiring or novice agent will love. Or maybe, as the kids say, it's "the real one." I'm with you all the way. Even my first students can message me to this day for guidance.

If you want this, I want it for you, and I will make sure you are better than ready to book that first vacation and start building your business. πŸ™Œ

For less than the cost of a college credit, you can put yourself on a life-changing path. It's a $2k course, offered at $697. (My business advisor made me put in that line because I won't raise the price, as she keeps pressuring me to do.)

Take a look here: https://www.getdowntodisness.com/agent-prep-program-2025

Recently added to the Disness Shop on Etsy: Disneyland Resort Rundowns! PLUS your service by providing these helpful one...
08/17/2026

Recently added to the Disness Shop on Etsy: Disneyland Resort Rundowns! PLUS your service by providing these helpful one-page flyers to familiarize clients with their chosen Disneyland hotel and get them excited for their upcoming vacation.

For you, there are four versions of each in the respective Canva Templates: standard with and without a border to make it easy to print or to simply email, and a customizable version (with and without a border) with tips on where to add a little personalization to make your clients feel seen.

In every caption, flyer, carousel, reel, or guide we create, the goal is to PLUS IT: your business, their experience. πŸ’›

https://www.etsy.com/listing/4551100891/disneyland-resort-hotels-rundown-bundle

While this is one of those IYKYK situations, I really don't like NOT knowing, so if you care to know,  I'll tell you all...
08/14/2026

While this is one of those IYKYK situations, I really don't like NOT knowing, so if you care to know, I'll tell you all about the Kat Pack! (I sent out an email earlier, but who knows if those ever get delivered these days!) So here's the story of my "gang."

I didn't name it. I didn't start it. I didn't even know I had one until somebody's husband pointed it out. πŸ˜‚

Way back when I was first starting to really market the Agent Prep Program and put myself out there, I was met with some online drama and low-key bullying.

Whatever. That's not the interesting part.

The interesting part is that my OG students were having NONE OF IT.

These women were the earliest believers in what I was building, and when things got a little ugly, they stood behind me.

One night, one of those students, Athena, was filling her husband in on the latest nonsense and telling him how everyone had rallied around me.

His response?

"Look out. The KatPack is on it!"

And just like that...I had a gang. πŸ˜‚

Then another one of my OG students, Michele, who has since become one of my best friends, decided every respectable gang apparently needs merch.

So she had these stickers made and sent them to the group.

WWKLWD? What Would Kat Logan Wolfe Do? πŸ˜‚

I still have mine. And here's what I think about every time I see it:

Back then, I was trying really freaking hard to build a business. I wanted customers, email subscribers, followers, and sales.

But somewhere along the way, I built something much more valuable. I built a KatPack. 🫢

People who trusted me. Rooted for me. Told other people about me. And apparently made merch when somebody pi**ed them off. πŸ˜‚

We spend SO much time worrying about how many followers we have. But you know what? You don't need 47,000 people who barely notice you. You need people who would make the sticker.

The people who remember you. Trust you. Tell their sister she HAS to book with you. The people who stop scrolling when they see your face because they actually give a crap what you have to say.

I didn't set out to build a KatPack. I was trying to build a business, and created a community. 😍

And to my OG KatPack who are still here after all these years: big giant bear hugs! πŸ₯°πŸ»πŸ«‚

I teach a lot of things to a lot of people, but the foundation of everything is communication and connection within a community.

Have a great weekend! πŸ’›

08/14/2026

"OMG iconic viewpoint for the parade! I will use this for years. The MNSSHP coverage was worth every penny of membership cost."

Address

8601 Six Forks Road Suite 400/#5038
Wake Forest, NC
27615

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