12/31/2025
A message from our President, Ajay Prakash...
Dear Friends and Partners in Peace Through Tourism,
As we stand at the threshold of a new year, we do so with both humility and resolve.
The year 2025 has tested humanity in profound ways. Around the world, conflict, climate disruption, social polarization, economic uncertainty, and the erosion of trust have challenged our shared sense of stability and compassion. For many communities, travel itself became more complex - shaped by fear, fragility, and forces beyond individual control.
Yet, even in these difficult times, one truth has remained constant: Tourism, when guided by conscience, remains one of humanity’s most powerful instruments for peace.
At IIPT, we have always believed that travel is more than movement - it is a meeting of hearts, cultures, and values. In 2025, we witnessed countless examples of this belief in action: destinations choosing sustainability over short-term gain; communities welcoming visitors as partners rather than consumers; and travellers seeking meaning, respect, and connection in a divided world.
These acts, often quiet, often unseen, are seeds of peace.
As we look toward 2026, we do so with renewed hope and responsibility. Next year marks 40 years since the founding of IIPT, born from Louis D’Amore’s visionary belief that tourism could be a force for global peace. That vision is not only relevant today, it is urgently needed.
The future of travel must be reimagined:
From extraction to regeneration
From volume to value
From isolation to solidarity
Peace is not passive. It is built through intentional choices - by governments, industry leaders, educators, communities, and travellers themselves. Every journey carries the potential to reduce fear, deepen understanding, and affirm our shared humanity.
In 2026, let us recommit to tourism that heals rather than harms; that listens before it leads and which places people, planet, and peace at its core.
On behalf of IIPT, I extend my deepest gratitude to all who continue to believe, and act, on the principle that every journey matters, and every traveller can be an Ambassador for Peace.
May the New Year bring clarity where there is confusion, dialogue where there is division, and hope where it is most needed.
With peace, purpose, and promise,
Ajay Prakash
Global President
International Institute for Peace Through Tourism (IIPT)