St. Louis Trophy & Engraving Co

Did you know that promotional products can be highly effective at stimulating repeat business? According to one study, promotional product recipients spent 27 percent more than coupon recipients and 139 percent more than welcome letter recipients over an 8 month period.

Why give out promotional products? In addition to establishing your brand, promotional products create good will. Studies show that potential customers that received promotional products had a more favorable view of the company than those who did not.

Promotional products intended for giveaway are perfect for openings, trade shows, and any events. Free stuff often draws attention of the public as well as their curiosity. It gives you the opportunity to engage them and attract attention.

Did you know that according to one recent study, 76.1 percent of respondents could recall the advertiser’s name on a promotional product they had received in the past 12 months? In addition, 75.4 percent of respondents said they kept that logo product because it was useful.

When it comes to promotional marketing, think in terms of variety. People like to have choices in both business and fun. Having a variety of promotional items in your budget and in stock lets you target a variety of customers.

Studies have shown that promotional products have a positive impact on brand image on several different levels. Recipients of promotional products report an increase in positive overall image, a more positive perception of the business, a higher likelihood of recommending the business, and a higher likelihood of buying a product or service.

Promotional products can be an important tool in direct marketing campaigns. In fact, studies have shown that the inclusion of a promotional product in a mail promotion increased the response rate by up to 50 percent.

If you aren’t getting enough brand exposure with traditional advertising methods, then introducing promotional products into the mix can help turn things around. Promotional items like pens and t-shirts can end up exposing your brand to literally thousands of people outside your target area.

If your company has the opportunity to be a major sponsor at a particular sporting event, your promotional items will need to be more clever than usual. Let us help you merge your corporate image with the intensity of the sporting event.

When you’re picking out your promotional product, the best goal is to go with something that’s useful. Surveys have found that 69% of people will pick up a promotional product if they thought it was useful, which also means they will then use your promotional product.