The University of Arizona

When brands spend millions every year to transport Super Bowl audiences back in time during commercials, what happens if they choose the wrong era? Knowing who prefers what part of history is valuable marketing knowledge, and a new tool developed at the University of Arizona offers a way to measure which era evokes the most nostalgia.

Caleb Warren, professor and Robert A. Eckert Endowed Chair in Marketing at the Eller College of Management, created the Nostalgia for Eras scale over a series of studies he conducted alongside Matthew Farmer, a former Ph.D. student at the U of A and now assistant professor of marketing at Utah Valley University. https://bit.ly/4fRovLE

As of June 30, 2026, the University of Arizona closed out a record-breaking $425 million fundraising year and surpassed the $3 billion goal of its Fuel Wonder campaign. https://bit.ly/4561sbe

Future Wildcats, it’s time to apply! University of Arizona applications are officially open. Click the link in to learn more about our application process. ➡️ https://bit.ly/4fnpS4N

Plants are heating up faster than the air around them – and climate models are missing it. https://bit.ly/4wZgJq3

An international team led by researchers at the University of Arizona and the University of Utah has made a series of landmark observations of one of the universe's most violent events.

Using the U.S. National Science Foundation Very Large Array radio telescope, operated by the National Radio Astronomy Observatory, the team detected polarized light from a gamma-ray burst afterglow for the first time at radio wavelengths. They also made the first detection of Faraday rotation in a gamma-ray burst – known as a GRB – a phenomenon in which magnetic fields cause the polarization of light to twist as it travels through space. https://bit.ly/4yCVqw7

Family mealtimes have always carried expectations. For some, it's a time to reconnect after school; for others, it's a time of negotiation, boredom or even friction. But now, a phone or a TV is part of the meal, too.

A new University of Arizona study has now examined media use during mealtime and has found that more than 70% of parents and children in the U.S. use media across various devices during family meals.

https://bit.ly/3TiZukZ

The two most distant quasars ever observed: U of A astronomers help shatter cosmic record. https://bit.ly/4aTLfZT

University of Arizona President Suresh Garimella has released his second annual letter to the university community, detailing how the university advanced its strategic imperatives over the past year while positioning itself for even greater impact in the years ahead. https://bit.ly/4fiyivt

University of Arizona researchers have found a promising experimental drug that could shield nerve cells from the damage of ALS.

Working in mice and in human nerve cells in the brain and spinal cord, the researchers found that blocking a small part of a key protein involved in ALS protects the nerve cells that the disease damages. https://bit.ly/4yjloVn