06/23/2026
Dirt to Glass™ 2026 will begin and end with two leaders who understand what it takes to build something larger than any one organization, region, or sector.
We are honored to announce that Warren Call of Traverse Connect will deliver our opening remarks, and Dr. Doug Gage of Michigan State University will deliver our closing remarks for the fifth annual Dirt to Glass, August 20–21, 2026, in Traverse City.
Warren and Doug know each other well through their shared service on the board of the Freshwater Research and Innovation Center, a project built around collaboration, research, innovation, economic development, and long-term regional impact. That shared perspective makes them especially fitting bookends for what we believe will be a pivotal fifth year for Dirt to Glass.
Michigan’s grape and wine industry is served by many passionate people and organizations: growers, producers, researchers, educators, economic development leaders, tourism partners, trade, writers, and advocates. But the work ahead requires more than parallel effort. It requires alignment.
This year, Dirt to Glass is calling for a more unified approach to the future of Michigan wine: one that recognizes regional distinctions, supports growers, prioritizes quality, advances research, and builds a stronger statewide strategy for economic resilience.
Warren will open the conference by framing Michigan wine through the lens of regional and statewide economic development. Doug will close the day by bringing us back to research, innovation, and the discipline required to make this work matter.
Together, they will help set the tone for a conference focused not only on what Michigan wine is, but what it can become when the people serving this industry choose to move in the same direction.
Registration is still open for the fifth annual Dirt to Glass conference taking place August 20–21, 2026 in Traverse City, Michigan.
https://www.traversecity.com/food-wine/events/dirt-to-glass/