Towson University Creative Services

See Your Favorite Brands’ Logos Redesigned To Reflect Reality The central premise of Dudley Moore’s 1990 film, Crazy People, was as simple as it was radical: what if advertisements gave warts-and-all assessments of the products they promoted?

Beautiful and Inspiring Visual Identity Projects | Inspiration Visual identity is what represents a company's image. It's that thing that we will see and will associate to a firm or a product. From logo to business cards,

A fun piece on a man who remains an inspiration.

Herb Lubalin and Expressive Typography

Graphic designer: 5 tips for working with me | Articles | Home Don’t communicate with your graphic designer—whether he or she is in-house or freelance—until you’ve read this story.

February is upon us, and with it comes the celebration of the return to school and many events that make up FebFest! Keeping students informed of all of the goings-on is a challenge, and Designer Gabriela Meneguelli worked closely with writer Kiel McLaughlin and Director of Student Activities Dirron Allen to develop a new, more concise publication for FebFest that helps capture the excitement of everything that happens in February at Towson University. Great work, everyone!

Redesigning Google: how Larry Page engineered a beautiful revolution By Dieter Bohn and Ellis Hamburger Something strange and remarkable started happening at Google immediately after Larry Page took full control as CEO in 2011: it started designing good-looking...

Congratulations to our own Kanji Takeno for being recognized as one of "Towson's Best" by the Towerlight!

"Best Gen Ed Course: Kanji Takeno’s Japanese 101 class.

What do you get when you mix flying squirrels, old folktales and a lot of particles that don’t exist in English? The answer is Takeno-sensei’s Japanese 101 class.

You’ve probably seen Kanji Takeno, or Takeno-sensei, photographing many campus events, always offering a smile. But what you may not know is that he also teaches his significant knowledge of Japanese culture with anyone who takes his class. Not only does he help you gain a basic understanding of the language, crazy particles and all, but he also ensures you enjoy every minute spent in his class.

Upon entering, you can expect to see cartoon-ish drawings on the board, mostly of animals. After naming them in Japanese, Takeno-sensei will most likely share an old Japanese story or one of his experiences growing up in Japan. And you will never leave without a smile on your face from the welcoming (and hilarious) environment that the classroom becomes."

Towson’s Best 2013 If you’re searching for the best sushi, you have to go farther than Susquehanna. If you want the goods, there is a sushi trifecta in Towson: Kyodai Rotating Sushi Bar, Miya Sushi and Sushi Hana. But the guaranteed best is from Sushi Hana at 6 E. Pennsylvania Ave., walking distance from campus. Altho...

The 2013 Baltimore Business Review has hit the streets! The BBR is an annual publication, produced jointly by the TU College of Business and Economics and the Baltimore Chapter of the Certified Financial Analyst Society. Articles written by local CFA members and TU faculty members highlight current issues in finance as they relate to this region. The 2013 issue was designed by Senior Designer Chris Komisar.

http://www.slate.com/articles/arts/books/2013/01/stephen_coles_the_anatomy_of_type_reviewed.html

The Perfect Book For the Person Who Noticed This Promo Headline Is In Verdana When did we all become amateur typography experts? Perhaps we should credit Steve Jobs, a calligraphy buff who built a bunch of cool typeface options into early Macs. By the time I got to college, any sophomore worth her salt had firm feelings about whether Palatino or Garamond looked better...

Cool!

BMW M Presents: The Making of an M Print Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationw...

What's YOUR number? We recently completed work on a project for University Advancement that asks people to share their TU stories with a number-based twist. Senior Designer Lori Marchetti developed a great concept using photos of objects with numbers that she and Desireé Stover found all around campus. This concept was adapted to print, web, email, electronic signage, and social media. be sure to share your Number story at http://www.towson.edu/WYN.

A Tribute To Dead Logos From The Past What makes a logo super effective? According to Declan Stone, minimalism has the maximum effect. “In general, great logos contain only one graphic idea or one gimmick--they try to express no more than one attribute and support a single aspect of positioning,” he tells Co.Design. Even the best marks ...