ChopLocal University

04/28/2026

This is one of the biggest marketing mistakes companies make...

04/21/2026

StoryBrand is one of those marketing tools that you'll find yourself coming back to over and over and over again.

Which is why I feel confident proclaiming (yes, proclaiming) that the StoryBrand Ag Marketing course we're hosting in May is well worth your time and investment!

Taught by Sara Scott, a certified StoryBrand coach with nearly 20 years experience in meat marketing and sales, this 4-session course will help you clarify your message and boost your meat marketing. Guaranteed.

Sign up at choplocaluniversity.com/storybrand

04/20/2026

A couple weeks ago, I saw this question posed in a facebook group for farmers and ranchers selling beef direct-to-consumer, and the responses were mixed.

Some respondents said they ignore customer questions like that, some had borderline rude responses to the customer questions, and some said they really had no idea what to say.

I immediately thought of something my colleague Sara Scott says. "If buyers can't tell the difference... they compare price."

Sara has almost 20 years of experience in meat marketing, and recently left a 17 year career at Certified Angus Beef to work as a consultant with a wider variety of meat companies.

And next month, she's going to be sharing her tricks of the trade with us through a new ChopLocal University Mini-Course: StoryBrand Ag Marketing.

If you struggle with justifying your price, communicating to customers how your meat is different, or wondering what to put on your website, this short course is PERFECT for you.

Sign up here: choplocaluniversity.com/storybrand

04/17/2026

We know you're proud of your meat. But you're not the hero in your brand's story...

04/16/2026

If you feel like you're competing on price (or struggling to justify your prices) then this is the mini-course for you!

Sara Scott (formerly with Certified Angus Beef) will teach meat and agriculture businesses how to talk about their business so that:
- customers understand you better
- marketing becomes easier
- sales increase!

Hosted by ChopLocal University, this 4-session live course takes place Tuesdays in May.

Sign up now at choplocaluniversity.com

03/19/2026

Did you know, Millennials and Gen Z eat HALF as much pork as the previous 2 generations?

New York Pork put together a great event last week, and I was honored to be invited as a speaker. I also learned a lot from the other speakers!

Pork is the 3rd most consumed meat in the United States, but with the rise in beef prices, pork has an opportunity to take on a bigger role.

It was great to spend a couple of days thinking more about pork, consumer preferences, and ways to increase pork sales for duct to consumer farmers.

Plus - I got to meet so many great farmers, including Shaun and Linda from

02/26/2026

When you order from ChopLocal, your meat comes from a farmer or rancher who packed it, shipped it, and often took the time to say thank you.

That personal touch of a hand-written note? You don’t get that everywhere.

Support the people behind your food ➡️ choplocal.com?utm_source=facebook

02/01/2026

"How do you ship frozen meat?"

We keep seeing this question pop up in Facebook groups, and that's exactly why we created a Shipping Mini-Course!

This course will help you:
- Save money on shipping (seriously, even if you only ship one order using these methods, it will be worth it)
- Get your meat to its destination in good condition
- Ship without dry ice

https://www.choplocaluniversity.com/shipping-frozen-meat

01/31/2026

ChopLocal is evolving, as many businesses do!

Over the past few years, farmers, ranchers and butcher shops have asked us for more marketing services, including websites, email marketing and ads management.

And gradually, we've taken on more of those projects.

So now, we're proud to soft-launch The MeatSquad, our done-for-you services for meat brands.

https://www.choplocaluniversity.com/meatsquad-meat-marketing

01/31/2026

If anyone was wondering what we wanted for Valentine's Day.....

Flowers are fine.
But a ribeye is better. 😉

Save $25 on farm-fresh meat with code LOVELOCAL26 on orders over $150.
Order by February 8th to have it in time for Valentine’s Day.

🔗 choplocal.com?utm_source=facebook

01/09/2026

Social media is full of AI... post the awkward selfie instead!

(And then go work on your email marketing!)

New podcast with our 2026 "in's" and "outs" for meat marketing.

Search Meat Success wherever you get podcasts, or check out our Youtube channel, or click here: https://www.choplocaluniversity.com/blog