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AG Associates

AG Associates is a national consulting firm offering continuing education and consultation.

08/16/2026

tA grieving child looks up and asks, “Is my grandpa coming back?”

What do you say?

In the newest episode of Breaking the Silence: Through the Hearts of Children, we talk about how to speak honestly and gently with grieving children - and how funeral professionals can help parents find the words when they don’t know what to say.

A child’s grief doesn’t end at the graveside. It’s often just beginning to find its words.

🎙️ Listen now: www.agassociates.org/podcast

08/09/2026

There is a person at almost every funeral who is treated as though they’re not really there.

They’re short. Quiet. Maybe holding someone’s hand, hiding behind a leg, or sitting alone in a chair with their feet not yet reaching the floor.

It’s a child.

And too often, that child is the most overlooked grieving person in the funeral home.

🎙️ Today, Breaking the Silence begins a new three-part series: THROUGH THE HEARTS OF CHILDREN.

The first episode is “The Smallest Person in the Room.”

The way we help a child understand death today may shape that child’s relationship with grief, funerals, and our profession for the next 70 years.

Serve the adult well, and you’ve served a family.
Serve the child well, and you may have served a generation.

🎧 Listen now at:
www.agassociates.org/podcast

08/02/2026

Every funeral home owner will one day hand the keys to someone else.

The question is... what will remain?

In the final episode of our Leading the Funeral Home series, Greg Cannon explores what legacy really means. It's not your building, your name on the sign, or your balance sheet. It's the people you shape and the standard you leave behind.

If you're building a funeral home that you hope will outlive you, this conversation is one you don't want to miss.

🎙️ Episode 3: The Legacy You Leave is now available.

Listen now at www.agassociates.org/podcast

After you listen, share this episode with another funeral home owner or leader. The conversations we start today will shape the families we serve for generations to come.

07/26/2026

What is the single most expensive problem in your funeral home?

It may not be your overhead.
It may not be your vehicles.
It may not be your facility.

And there’s a good chance it’s costing you far more than you realize-because it’s a problem you often don’t see until it’s too late.

In Episode 2 of Leading the Funeral Home, The Most Expensive Problem, I talk about an issue facing funeral home owners across our profession and why recognizing it early matters.

If you own or lead a funeral home, this is a conversation worth hearing.

Listen now at:
www.agassociates.org/podcast

Sometimes the most expensive problems aren’t the ones showing up on your financial statement.

07/22/2026

EPISODE 3 | Love Doesn't Leave

The chair may be empty...

But love never is.

Episode 3 of The Empty Chair reminds us that the people we love remain with us - in our hearts, our memories, and the lives they helped shape.

I hope this short cinematic message brings comfort to anyone walking through grief or helping a child understand loss.

❤️ The chair is empty. Love is not.

07/19/2026

🚨 New Series on the Breaking the Silence Podcast!

What is the difference between running a funeral home and building one?

In the first episode of our new series, Leading the Funeral Home, Greg explores one of the most important questions every funeral home owner should ask:

Are you building a business that can thrive without you, or one that depends entirely on you?

Episode 1, Running vs. Building a Funeral Home, challenges owners to think beyond today's calls and tomorrow's schedule and begin building a culture, developing leaders, and creating a legacy that will outlast them.

🎧 Listen now at www.agassociates.org/podcast

What are you building today that will still be making a difference 30 years from now?

07/15/2026

Some feelings are difficult to explain, especially after losing someone we love.

Episode 2 of The Empty Chair explores a truth that every grieving child (and adult) deserves to hear.

Sometimes, simply knowing what you're experiencing has a name can change everything.

Watch. Reflect. Share.

Order your copy of The Empty Chair today at https://www.gregcannon.net/product-page/the-empty-chair

07/12/2026

The arrangement conference may be over—but the relationship should not be.

In the latest episode of Breaking the Silence, After They Leave the Room, Greg Cannon explores why genuine aftercare is one of the most important responsibilities—and smartest long-term investments—a funeral home can make.

Families remember the calls, the support, and the moments of care that come after the service, when the casseroles stop coming, the phone stops ringing, and grief becomes quiet.

This final episode of the Inside the Arrangement Room series challenges funeral professionals to ask an honest question:

What do we reliably do for every family after they leave the room?

Listen now: www.agassociates.org/podcast

07/07/2026

Sometimes, when someone dies, one of the first things we notice is the emptiness we feel — especially when we see the chair where they always sat.

That's where my new book, The Empty Chair, begins. It's a gentle guide to help children understand death and grief, written from everything I learned in over 40 years of funeral service.

This is the first of a short video series sharing pieces of the book. If you know a family — or a child — walking through loss right now, I hope this helps. 💙

Order your copy of The Empty Chair today at https://www.gregcannon.net/product-page/the-empty-chair

07/05/2026

New Episode of Breaking the Silence: "Talking About Money" 💰

There is one moment in every arrangement conference that makes even the most experienced funeral professionals uncomfortable—the conversation about money.

Why is it so difficult? And more importantly, how can we handle it with confidence, compassion, and transparency?

In this episode of Breaking the Silence, I challenge one of the biggest misconceptions in funeral service: that talking about price somehow diminishes our care. It doesn't. In fact, when done the right way, the money conversation is part of the care.

If you're a funeral professional, this is an episode you won't want to miss.

🎧 Listen now at: www.agassociates.org/podcast

If this episode resonates with you, please like, share, and let others in our profession join the conversation. Together, let's keep breaking the silence.

Address

753 E Tugaloo Street
Toccoa, GA
30577

Telephone

+16782834022

Website

http://agassociates.org/

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