EDFIN College Planning

EDFIN College Planning

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Shelly Rufin, MSHS, MSCC, Dr. (Hn)
Harvard Business School
31 years serving over 3,000 students

01/21/2026

Hey Momma Bears! 🐻

We’ve got your back with:
💰 Financial aid boosters
🛡️ Asset armor
💸 Hidden income plays
🏆 Scholarship domination

Financial Aid package power moves with Shelly Rufin and the EDFIN squad are your college cost crusaders.

We’ve been in the trenches for 33 years, and we’re ready to share our battle-tested strategies.

Don’t wait—grab your seat at our workshop and start your journey to a more affordable college experience!

https://www.edfin.net/so/eePkLG1j1?languageTag=en

01/08/2026

Hey moms! 🤗 Let's give a big shoutout to an incredible small business that's been serving our community for 34 years!

Their dedication, hard work, and commitment to excellence have made them a beloved part of our neighborhood.

Here's to many more years of awesome service and gratitude for their amazing team and loyal customers.

Cheers to local businesses that truly make our community shine! 💕

Cut Your FAFSA SAI # by 50% for $100K families at https://www.edfin.net/cut-your-expected-family-cont.

Call us today! ☎️ (951) 261-9799

12/25/2025

This Christmas, give the lasting gift of education.

At EDFIN College Planning we support college-bound students and parents in Temecula, Menifee and Las Vegas with personalized guidance on admissions, financial aid, and planning for success.

Learn how a clear plan today can unlock opportunities tomorrow: https://wix.to/qVqypFT 🎓✨

EDFIN College Planning 12/25/2025

Happy Holidays Parents of College Bound & College Students! Wishing you a safe holiday season.

EDFIN College Planning Cut Your Expected Family Contribution (EFC/SAI) In HALF For $100k+ Families. Register to our Limited Live Workshop today.

Demystify EFC: Simple Savings Hack for High-Income Families 10/31/2025

Are you a parent of a graduating high school senior, college student! This is for you!

Struggling to legally increase your college aid?

Discover here essential steps to increase your college aid and master plan comprehensive guide.

Learn how to optimize your financial aid for college, craft an effective appeal strategy, and leverage 33-Years FAFSA Guru to improve your college aid legally.

How to Cut Your FAFSA SAI # for $100k+ families?

From fafsa techniques to appealing your financial aid offer, this video covers everything you need to know about staying ahead of the college aid game.

These actionable insights will help you maximize your college aid legally with 33-Year FAFSA Guru and EDFIN College Planning Team.

▶️ WORK WITH ME:
* FREE 20 minutes one-on-one discovery call: https://www.edfin.net/contact
* 1-hour FAFSA one-on-one strategy session: https://www.edfin.net/cut-your-expected-family-cont
• Join the waitlist for my 12-week mentorship program: https://www.edfin.net/

▶️ FREE RESOURCES:
• Complete FAFSA Weekly Tips: https://www.edfin.net/post/unleash-your-juniors-future-with-a-33-year-fafsa-pro-and-college-planning
• Find your seniors biggest growth blocker: https://www.edfin.net/contact

▶️WATCH NEXT:
You’ve ask for FAFSA how to videos, this is for you! https://youtu.be/5ITQh1TkKY4?si=RGlaRX7EwFKedpHY

https://youtube.com/shorts/RmSjnAGGMDU?si=N4EGwa6DfPvyopo

Demystify EFC: Simple Savings Hack for High-Income Families Proven strategies to save you thousands of dollars and increase your kiddos financial aid offers up to $258K. These proven methods, are helping families and ...

Cut Your Expected Family Cont... | EDFIN College Planning 08/12/2025

Are you a parent of a graduating high school senior, college student! This is for you!

Struggling to legally increase your college aid?

Discover here essential steps to increase your college aid and master plan comprehensive guide.

Learn how to optimize your financial aid for college, craft an effective appeal strategy, and leverage 33-Years FAFSA Guru to improve your college aid legally.

How to Cut Your FAFSA SAI # for $100k+ families?

From fafsa techniques to appealing your financial aid offer, this video covers everything you need to know about staying ahead of the college aid game.

These actionable insights will help you maximize your college aid legally with 33-Year FAFSA Guru and EDFIN College Planning Team.

▶️ WORK WITH ME:
* FREE 20 minutes one-on-one discovery call: https://www.edfin.net/contact
* 1-hour FAFSA one-on-one strategy session: https://www.edfin.net/cut-your-expected-family-cont
• Join the waitlist for my 12-week mentorship program: https://www.edfin.net/

▶️ FREE RESOURCES:
• Complete FAFSA Weekly Tips: https://www.edfin.net/post/unleash-your-juniors-future-with-a-33-year-fafsa-pro-and-college-planning
• Find your seniors biggest growth blocker: https://www.edfin.net/contact

▶️WATCH NEXT:
You’ve ask for FAFSA how to videos, this is for you! https://youtu.be/5ITQh1TkKY4?si=RGlaRX7EwFKedpHY

https://youtube.com/shorts/RmSjnAGGMDU?si=N4EGwa6DfPvyopo


Cut Your Expected Family Cont... | EDFIN College Planning Cut Your Expected Family Contribution (EFC/SAI) In HALF For $100k+ Families. Register to our Limited Live Workshop today. https://www.edfin.net/cut-your-expected-family-cont

Cut Your Expected Family Cont... | EDFIN College Planning 08/07/2025

Learn how to Cut Your Expected Family Contribution (EFC/SAI) In HALF! Join Our Limited Live Workshop with a 33-Year Certified FAFSA Expert! 🚀

Are you a family earning over $100,000 annually and looking to maximize your financial aid opportunities for college?

Our upcoming live workshop is just what you need!

For a Limited Time! Register Now! https://www.edfin.net/cut-your-expected-family-cont

You don’t want to miss this!

Our 33-year Certified FAFSA Expert will share insider tips and strategies to help you cut your Expected Family Contribution (EFC/SAI) in half. 💸🎉

In this exclusive, limited-availability workshop, you'll discover:

💡 Proven methods for reducing your EFC/SAI significantly - even if you make over $100K
🏆 Expert advice tailored to families like yours
🌟 Case studies of successful appeals and substantial financial aid awards for families that make over $100K
📚 Valuable resources to guide you through the entire FAFSA process

Don’t wait! Space is filling up!

Unlock thousands of dollars in financial aid that your family deserves!

Space is limited, so register now to avoid missing out: https://www.edfin.net/cut-your-expected-family-cont

Join our workshop and empower your child and family with the knowledge to secure the best possible financial aid package for your child’s future.

Don't let a high EFC/SAI hold your family back from pursuing higher education. https://www.edfin.net/cut-your-expected-family-cont

Cut Your Expected Family Cont... | EDFIN College Planning Cut Your Expected Family Contribution (EFC/SAI) In HALF For $100k+ Families. Register to our Limited Live Workshop today. https://www.edfin.net/cut-your-expected-family-cont

Uncover FAFSA Secrets & Appeal Your Award Letter to Maximize Financial Aid with a 33 FAFSA Guru! 06/22/2025

"The college, UC Berkeley sent us a refund check for $49,000 for each daughter’s after we appealed our FAFSA."

You might be wondering how this is possible if the FAFSA process relies heavily on tax information.

Meet Shelly Rufin, MSCC, 33 year FAFSA Guru, Harvard Business School & prior Director of Financial Aid & Scholarships helping thousands of families like yours receive refund checks to psy for college. Read more at https://www.edfin.net/about-us.

While that's true, it's crucial to understand that you have control over certain factors that can significantly impact your financial aid package:

💰 Accurately reporting assets to maximize your eligibility Identifying which family members count towards aid calculations

💰 Applying necessary manual adjustments based on unique circumstances

These strategies aren't loopholes—they're legitimate methods that have saved families over $105 million in college costs. Don't risk overpaying by tens of thousands of dollars. Learn the truth and secure the financial aid your family deserves.

Register for our informative workshop today to unlock your path to substantial college savings: https://www.edfin.net/contact, https://youtu.be/G9q3LIjfoeE

Learn more at https://www.edfin.net/blog.

Uncover FAFSA Secrets & Appeal Your Award Letter to Maximize Financial Aid with a 33 FAFSA Guru! Join our expert-led FAFSA webinar to learn how to successfully appeal your financial aid and secure up to $200K. Get FAFSA tips today!FAFSA playlist: • ht...

Why FAFSA $258K Appeal Strategies and Maximize your Financial Aid 06/21/2025

FAFSA & need more money for college up to $358K (highest award this year)?

99% Success Rate - You’re in the right place.

33 years serving Temecula & the Inland Empire and Globally https://www.edfin.net/post/unleash-your-juniors-future-with-a-33-year-fafsa-pro-and-college-planning

Credentials and degrees include:
1. Master of Science in Health Sciences (MSHS)
2. Master of Science in College Counseling (MSCC)
3. Doctorate (hc) from Harvard Business School
4. Certified by NASFAA, WASFAA and Title IV funding
5. Award-winning professional with over 33 years of experience
6. Recognized for her work by Presidents Trump and Obama
7. Advocate for women in business and community service
8. Highly experienced in guiding students through higher education and financial aid processes

Learn more at https://www.edfin.net/post/unleash-your-juniors-college-student-s-superpowers-with-up-to-258k-1.

Individual A to Z Comprehensive College Planning (One-On-One) Sessions (virtual and in person):

-College, FAFSA applications with requirements plus deadlines:
-Maximizing FAFSA AID for College (taking over the entire process - with no reject codes, meeting requirements and deadlines)
-Admissions applications & crafting winning essays (review and submit with no reject codes)
-SAT/ACT Test Prep (Increase scores by 100 points - increasing scholarships & grants)
-Mentoring and Coaching (building college lists with recommendations based on portfolio, strengths and interests
-Study Abroad Program - Financial Aid to Pay for It
-FAFSA Appeal, Special Circumstances - Increase Financial Aid Award Offers
-FAFSA Verification - Increase Award Offer

Learn more at https://share.descript.com/view/U9KmZDTmcxa or call Shelly Rufin, (951) 261-9799 or apply online at https://www.edfin.net/contact.

Get started today: https://youtu.be/pXtcN5vWE5g

Why FAFSA $258K Appeal Strategies and Maximize your Financial Aid Join our expert-led FAFSA webinar to learn how to successfully appeal your financial aid and secure up to $200K. Get FAFSA tips today!FAFSA playlist: • ht...

06/19/2025

FAFSA & need more money for college up to $358K (highest award this year)?

99% Success Rate - You’re in the right place.

33 years serving Temecula & the Inland Empire and Globally

Credentials and degrees include:
1. Master of Science in Health Sciences (MSHS)
2. Master of Science in College Counseling (MSCC)
3. Doctorate (hc) from Harvard Business School
4. Certified by NASFAA, WASFAA and Title IV funding
5. Award-winning professional with over 33 years of experience
6. Recognized for her work by Presidents Trump and Obama
7. Advocate for women in business and community service
8. Highly experienced in guiding students through higher education and financial aid processes

Learn more at https://www.edfin.net/post/unleash-your-juniors-college-student-s-superpowers-with-up-to-258k-1.

Individual A to Z Comprehensive College Planning (One-On-One) Sessions (virtual and in person):

-College, FAFSA applications with requirements plus deadlines:
-Maximizing FAFSA AID for College (taking over the entire process - with no reject codes, meeting requirements and deadlines)
-Admissions applications & crafting winning essays (review and submit with no reject codes)
-SAT/ACT Test Prep (Increase scores by 100 points - increasing scholarships & grants)
-Mentoring and Coaching (building college lists with recommendations based on portfolio, strengths and interests
-Study Abroad Program - Financial Aid to Pay for It
-FAFSA Appeal, Special Circumstances - Increase Financial Aid Award Offers
-FAFSA Verification - Increase Award Offer

Learn more, get started - call Shelly Rufin, (951) 261-9799 or apply online at https://www.edfin.net/contact.

Learn how at https://www.edfin.net/post/unleash-your-juniors-future-with-a-33-year-fafsa-pro-and-college-planning

06/19/2025

On Juneteenth, we honor freedom and education. At EDFIN College Planning, we believe every student should have access to higher education opportunities. Let's work together to achieve your educational dreams! Join us in making education accessible for all.

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Location

Telephone

Address


27420 Jefferson Avenue, Ste 104E
Temecula, CA
92590

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 4pm