University of South Florida Muma College of Business

From a very young age, Gina Nazario knew she wanted to dedicate her life to medicine and to helping others. That passion began after her father suffered a heart attack. At the time, children were not allowed into hospital rooms during emergencies. When she couldn’t go in to see her father, she did what any 4-year-old would do.

She made a bold declaration.

“I remember telling the doctor that I wanted to become a doctor, so I would never be denied access to see my father,” Nazario said.

The moment shaped the course of her life.

🎓 On Saturday, Aug. 8, Nazario graduates with her , becoming a alumna and taking another step toward her vow to help others. Advance USF University of South Florida Moffitt Cancer Center University of South Florida Muma College of Business

✍️ Read Gina Nazario's inspiring story: https://bit.ly/4fCmF2C

If you are thinking about a graduate degree, join us for one of these upcoming virtual information sessions. For more information, and to register, visit https://bit.ly/4o7aDAR

Incredible news! A $1 million gift from Florida Surplus Lines Service Office is expanding educational opportunities at The Baldwin Group School of Risk Management and Insurance.

The company's investment will establish the Florida Surplus Lines Insurance Directorship and advance risk management and insurance education, helping students gain valuable real-world experience through the University of South Florida Muma College of Business.

Learn more about the impact of this generous support here: usf.to/FSLSO

Over 1,100 Muma College of Business undergraduate students are completing internships this summer.

In honor of National Intern Day, we’re celebrating just a few of the Bulls gaining real-world experience, building new skills and making bold moves through internships.

Congratulations to all of our student interns, and thank you to the employer partners investing in the next generation of business leaders.

Wrapping up an internship this summer? Or have a intern making an impact? Let us know in the comments!

Property insurance discount incentives are not enough to spur many homeowners to make their homes more storm-resistant, according to new research published by The Brookings Institution.

Researchers examined over 20 years of data from Florida's Citizens Property Insurance Corp. and tracked the installation of wind and water resilience upgrades such as hurricane straps, roof fasteners, hurricane shutters or impact windows. 🏠

The study is co-authored by Vikas Soni, an assistant professor of instruction in the Kate Tiedemann School of Business and Finance at the University of South Florida Muma College of Business.

✍️ Read about the findings: https://bit.ly/4fpUDG4

When a crisis strikes, does being a political outsider help or hurt the response?

Recent research published in Organization Science examines crisis management responses to the COVID-19 pandemic and the 2008 financial crisis.

💡Leadership during a crisis is shaped not only by who is in charge but also by the circumstances they face.

The study was led by Lin Jiang, associate professor in the School of Management at the University of South Florida Muma College of Business at the University of South Florida.

✍️Read the full story:

In times of crisis: New USF research reveals if being a political outsider helps or hurts When crises upend the status quo, voters often turn to political outsiders to bring about change. But new USF research suggests that whether those leaders succeed may depend on the nature of the crisis.

High schoolers got a behind-the-scenes look into the hospitality and tourism industry at the Wyndham Hospitality Experience summer camp. USF Youth Experiences

Consumers consistently perceive products designed by AI as less sustainable than identical products designed by humans, according to new research published in the Journal of the Academy of Marketing Science.

The findings suggest that consumers evaluate sustainability not only by a product's environmental performance, but also by whether they believe genuine human care went into its design. Researchers Dipayan Biswas of the University of South Florida Muma College of Business and Barbara Duffek of Georgia State University conducted a series of experiments, interviews with executives, and a field study.

✍️ Read the full story ➡️

Consumers associate sustainability with human care, not artificial intelligence TAMPA, Fla. — As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

A University of South Florida research paper recently published in MIS Quarterly introduces a new framework to explain how the flood of emotional online content affects doomscrollers, news skimmers, and reel watchers — and why it happens.

Dezhi Yin, lead author and professor in the School of Information Systems at the University of South Florida Muma College of Business, says the Tripartite Reactions to Emotions theory helps us understand how emotional content spreads influence online.

✍️ Read the full story ➡️

New theory maps how emotional online content shapes everyday decisions, says USF researcher The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online — and how its effects can be anticipated, measured, and managed.

Go Bulls! ✨🤘💚

⭐️USF St. Pete Alumni Spotlight ⭐️
Meet McKenna Chefero ('20)! 🤘

From being a Resident Assistant, helping create the USFSP Fishing and Wildlife Club, competing on the intramural beach volleyball team, and so much more, McKenna made the most out of her time here at USF St. Pete. She went on to graduate with a bachelor's in Entrepreneurship and a minor in Leadership Studies.

Today, McKenna works as a Flight Attendant and Air Transportation Supervisor for a major US Airline.

"I fell in love with the world while studying abroad through my entrepreneurship program and am so glad my job allows me the freedom to continue to see what’s out there," says McKenna.

On advice she would give current USFSP students, McKenna encourages them to "give everything you do 100%" and to try everything they can, as each experience will help you gain a better version of yourself.

As she reflects on what it means to be a USF Bull, McKenna says, "I have such found memories of USFSP and am proud of being an alumni. It’s part of your identity for the rest of your life."

Are you a USFSP alum and want to be featured next? 🤘 Submit here ⬇️
https://ow.ly/v1wL50Z1Jaf