Journal of Global Hospitality and Tourism

Engagement goes beyond simply loving a destination or brand. People seek connection, valuable insights, and a sense of belonging, especially when it comes to travel, hotels, and local experiences. By engaging with these pages, users find inspiration for their next trip, discover insider tips, or even become part of a community of like-minded explorers. For hospitality brands, fan pages are a powerful space to build loyalty, foster trust, and understand the preferences of a global audience. 📲💬

As our industry evolves, so does the digital landscape. Join us as we dive deeper into how online engagement can shape future hospitality experiences and relationships! 🌐
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🎓 4 Tips to Boost Your Paper’s Chances at Hospitality & Tourism Conferences!

Planning to submit your research to a top Hospitality and Tourism conference? Here are some tips to help you stand out and make an impact:

1. Align with the Conference Theme: Tailor your paper to address specific themes or key topics emphasized in the conference call. This alignment shows relevance and strengthens your chances.

2. Emphasize Practical Implications: Demonstrate how your findings can benefit industry practitioners. Conferences value research that offers actionable insights and real-world applications.

3. Use Strong, Clear Data: Clearly present your data and results in an accessible way. Visuals like graphs and tables help reviewers quickly grasp your findings and contributions.

4. Proofread & Format Carefully: Pay close attention to the formatting guidelines and make sure your paper is polished. Typos or inconsistencies can detract from the strength of your research.
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✈️ Airports are more than transit hubs—they’re vibrant environments where passenger experiences can make or break a journey. With service design, airports are embracing innovation to create seamless and memorable moments that meet the needs and emotions of travelers at every step. But what truly makes a passenger experience impactful?

By mapping out the passenger journey and gathering direct insights, airports can uncover passenger perspectives and identify areas for improvement, from check-in to boarding. Service design is instrumental here, helping designers rethink spaces, optimize waiting areas, streamline security, and personalize services in ways that resonate with travelers’ expectations.

One example? Developing quiet, comfortable rest zones for long layovers or offering cultural displays that introduce travelers to the destination before they even leave the airport. These seemingly small elements can turn a functional transit process into a rich experience, elevating customer satisfaction and loyalty.

For airports, prioritizing these insights means not only improving service efficiency but also creating an emotional connection with passengers. This approach transforms airports into spaces where the journey truly begins. 🌏💺 .

Service design refers to applications that design, align, and optimize business operations to improve the experiences of both users and employees to support customers’ journeys. The fundamental objective of this conceptual framework is not solely to fabricate a comprehensive, pleasurable, and unforgettable encounter for customers but also to create a sustainable, proficient, and fruitful resolution for providers. This study aims to measure passenger satisfaction using service design tools, such as customer journey maps and research walls, and to demonstrate the impact of service design experience on value co-creation and customer satisfaction.

In this context, this study comprises two phases. The first stage includes an analysis of the customer journey map and research wall, which are service design tools. Thus, the satisfaction level of each touchpoint on the customer journey mapping (CJM) was evaluated. Comments written on post-it notes on the research wall were also analyzed through sentiment analysis. In the second stage, the survey administered to passengers participating in the service design process was analyzed using PLS-SEM.

Passengers who were engaged in the service design application within the airport’s boarding area were requested to conduct a survey to assess their viewpoints regarding the abovementioned application. Customer satisfaction is not directly affected by service design and value co-creation, according to the results of hypothesis testing. However, the results confirm the hypothesis, which asserts that the process of value co-creation significantly and positively influences service design. Mediation analysis did not verify that service design is significant in mediating the relationship between value co-creation and customer satisfaction.

This study contributes to the understanding of service design from the passenger perspective to value co-creation and customer satisfaction literature based on service design.
 
To read more, click the LINK IN BIO
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📌 What is a Research Gap? How to Identify and Present It for Maximum Impact in Hospitality and Tourism Research
Curious about taking your research to the next level?

Understanding and presenting a research gap is key to developing impactful studies! Here’s a quick guide to uncovering, crafting, and presenting your research gap with examples tailored to the hospitality and tourism fields. 💡🌍

🔍 What is a Research Gap?
A research gap is the missing link or unaddressed area in existing research—an opportunity to add new insights or propose solutions. In hospitality and tourism, gaps might involve evolving trends in customer experience, sustainable practices, or digital transformation.

📑 Key Elements of a Research Gap
• Relevance: Why does this gap matter for industry or academic progress?
• Current Knowledge: Acknowledge what’s been done before.
• Significance: How will filling this gap contribute to solving a real-world issue or academic problem?

🧭 How to Identify a Research Gap
1. Literature Review: Dive into recent studies and ask, “What questions remain unanswered?”
2. Industry Reports: Check out latest trends and reports (like STR or WTTC) to spot emerging issues.
3. Expert Consultations: Networking with industry experts can reveal areas lacking research attention.
4. Relevance to Stakeholders: Does your research address pressing challenges in hospitality, such as post-COVID adaptations, sustainable tourism, or digital experiences?
Example: If most studies focus on eco-tourism, look into less-explored angles, like luxury eco-tourism or eco-tourism in emerging markets.

❌ Common Mistakes in Presenting a Research Gap
• Vagueness: Be specific about what’s missing.
• Ignoring Existing Literature: Avoid presenting a gap that’s already been well-studied.
• Lack of Justification: Clearly state why filling this gap is essential and how it benefits the field.
Identifying a research gap is your chance to contribute something fresh and impactful! Stay tuned for more research tips. 🌟

In times of uncertainty, adaptability is key. With changing customer behavior and a surge in delivery demand, understanding what drives customers’ purchase intentions is crucial for restaurant survival and success.

This research highlights key factors that influenced food delivery sales and delves into how customers’ concerns, like online payments, played a role in shaping their decisions. 🛍️💳 By using a mixed-method approach, the study uncovers strategies that can help restaurants not only survive but thrive in challenging times. The findings show a strong link between crises and the rise of delivery sales, offering essential insights to help businesses build resilience. 💡

If you’re in the hospitality industry, this article provides the tools you need to navigate uncertainty and establish a sustainable competitive edge. 📊

📖 Want to learn more? Check out our full article on how online food delivery is reshaping the future of restaurants! 🔗
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Identifying factors influencing food delivery sales and customers’ intentions amid pandemic restrictions aids strategic planning for restaurant business in uncertain business environments. This paper aims to explore restaurant survival strategies by examining customers’ purchase intentions towards online food delivery services. The results of this paper assist restaurant business in establish a sustainable competitive advantage amidst market crises with a focus on organizational learning for future events.

This paper utilized a mixed-method approach and comprised two studies. Study one explores factors affecting online food delivery sales through multiple linear regression analysis. Study two investigates customers’ intentions under online payment concerns through structural equation modeling. Insights from these studies empower restaurants to thrive amidst uncertainty, offering essential guidance for their resilience and success.

The results of Study 1 established a positive relationship between the crisis and restaurant delivery sales, providing empirical support for the structural model proposed in Study 2. Study 2’s findings demonstrated that the three subdimensions of salient belief can be explained by a common underlying higher-order salient belief factor model. The invariance analysis revealed statistical equivalence between the two levels of online payment concerns.
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From a young age, I have been fascinated by the world of travel and the ability of hospitality to create memorable experiences. The diverse job positions that I’ve held within the hospitality and tourism industry have deepened my understanding of its complexities. Although my experience covers various positions across different sectors, they all have one thing in common: fueling my curiosity to look beyond the obvious and seek opportunities for improvement. My research focuses on optimizing financial performance through strategic initiatives, examining how operational strategies and innovative business models can be integrated to enhance overall financial outcomes. Ultimately, my goal is to offer insights that support the hospitality and tourism industry in thriving through greater operational efficiency, improved financial performance, and sustained competitiveness.

As a researcher who is always fascinated by the innovative initiatives, I believe it is crucial to study the emerging phenomena that could drive growth. Stay attuned to shifts in consumer behavior, technological advancements, and new market trends. These developments often reveal untapped opportunities or disrupt traditional models, making them fertile ground for research. By analyzing how these new phenomena can be integrated into existing structures or used to create entirely new business models, researchers can provide valuable insights that help industries stay competitive and adapt to an ever-changing landscape. Combining forward-thinking analysis with practical applications can bridge the gap between theory and practice, ultimately driving sustainable business success.
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Creating a standout research pitch begins with identifying real-world problems and solutions. Start by looking at current challenges in hospitality and tourism, such as sustainability, technology, or customer behavior. What gaps can your research address?

🔑 Key Tips:
1. Research Cases: Focus on real-world cases, analyzing specific problems and presenting actionable solutions.

2. Types of Contribution: Will your research advance theory, offer practical solutions, or bridge both? Be clear on the type of contribution your work will make.

3. Perfect Pitch: Keep it simple yet impactful! Clearly define the problem, explain why it matters, and highlight the benefits of your findings for industry professionals.

A well-structured idea not only captures attention but also offers valuable insights to move the industry forward. Ready to share your pitch? 🔗✨
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🌿 Boosting Environmental Performance through Green HRM Practices in Hospitality 🌿
As the hospitality and tourism industry grows, so does the demand for eco-conscious business strategies. One of the most effective ways to drive environmental sustainability is by implementing Green Human Resource Management (HRM) practices. 🌱
Green HRM focuses on recruiting, training, and engaging employees with a commitment to sustainability. By integrating eco-friendly policies, such as energy conservation, waste reduction, and green certifications, businesses not only lower their environmental impact but also foster a workplace culture of environmental stewardship. 🌍

From eco-focused staff training to rewarding green initiatives, these practices empower employees to take active roles in sustainability efforts. This not only enhances environmental performance but also elevates a company’s brand image, drawing in eco-conscious guests and clients. 🌟

Incorporating Green HRM into hospitality management is a win-win strategy that benefits the planet, employees, and the business itself. By making sustainability an integral part of HR processes, we can create lasting positive change for our industry and beyond. 🌿✨

As the world is trying to curb CO2 emission, mainly from the industries, various organizations’ employees are crucial in mitigating carbon monoxide emissions. The employee reaction based on their perception of human resources management practices shapes their commitment to the workplace environment. According to relevant environment literature, emphasizing effective environmental management improves employees’ green attitudes dedicated to natural purposes. This study explores how to enhance hotels’ environmental performance (EP) by adopting green human resource management (HRM) practices.

The current study developed and investigated a moderation model which examined the green process innovation (GPI) as a moderator onto the relationship between green HRM and environmental process through the lens of Ability-Motivation-Opportunity theory (AMO). SmartPLS software was used to analyze the data from 220 full-time employees of 3-, 4-, and 5-stars green hotels in Turkey. The findings demonstrate the importance of adopting green practices in advancing organizational performance, especially the environmental aspect. The novel findings of this study enrich the moderation effect of GPI in hospitality literature.

What is a Survey and How to Design One? 📊📝

A survey is a powerful tool for collecting insights from your audience! Whether you’re seeking feedback or exploring ideas, surveys are key to understanding people’s opinions. Here’s how you can design one effectively:
Define Your Objective: Know exactly what you want to learn.

Pick the Right Question Types:
· Multiple choice
· Likert scale (e.g., strongly agree strongly disagree)
· Open-ended for deeper insights

Measurement Scales Matter: Different types of questions require different ways of measuring.
· Nominal Scale: Categories without a specific order (e.g., gender, location)
· Interval Scale: Measures with equal intervals, like satisfaction level

Wording is Key: Keep your questions clear, neutral, and easy to understand! Avoid leading or confusing language.

💬 Want to learn more? Watch our full guide on survey design on our Editor-in-Chief, Research Beast YouTube Channel!