Newhouse ComMgt

07/31/2019

The decision to invest in a public relations (PR) agency should be made after careful due diligence. But is it for every business? https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/26/three-reasons-your-company-may-not-be-ready-to-hire-a-pr-agency/

When businesses seek PR agencies to address their internal pain points, it can ultimately lead to unsatisfied client-agency relationships.

07/29/2019

What are some best practices for developing long-term collaborations with influencers?

https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/16/keys-to-consider-when-working-with-influencers-long-term/

In contrast to the fast-paced digital marketing world, building long-lasting cooperations between brands and influencers is key to success.

07/26/2019

A social media presence is essential for connecting with consumers and spreading brand awareness. However, brands need to go beyond simply having an account if they want to leverage social media platforms in a meaningful way that makes a difference to their bottom line.

https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/19/stop-the-scroll-four-tips-for-creating-thumb-stopping-social-media-ads/

How can your business stand out and create scroll-stopping ads in a social media landscape that’s already inundated with constant algorithm updates, tweets, photos, news stories and other brands all vying for users’ attention?

07/18/2019

Many employees charged with gathering and analyzing big data may lack the skill set needed for a profitable return on this investment. This article reviews 4 key areas when approaching : collection, analysis, action and results.
https://bit.ly/32p2NIp

Many small businesses have jumped on the bandwagon and are investing in learning more about their customers, but gathering, analyzing and utilizing this data requires compliance and knowledge.

07/17/2019

In today’s fast-moving, dynamic reality, a traditional deck has little chance to deliver as intended unless it is dramatically restructured to adapt and morph as the context dictates.

https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/05/three-ways-to-break-down-company-silos-and-improve-team-communication/

It's a business leader's job to get their employees to work together as seamlessly as possible.

07/16/2019

As business leaders, it is our job to get these valuable skills and personalities to not only do their jobs, but work together as seamlessly as possible.

https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/05/three-ways-to-break-down-company-silos-and-improve-team-communication/

It's a business leader's job to get their employees to work together as seamlessly as possible.

07/15/2019

Gail is principal of CommSeas Strategic Communications in Warrenton, Oregon, and in addition to her professional accomplishments in the consulting, agency and corporate sectors has served in a variety of PRSA leadership roles.
Congratulations, Gail!

07/11/2019

Marketing Cloud, conducted a survey of 69 chief marketing officers and found that 62% rank relationship marketing among their team’s most important functions. Here are four tactics for better engagement to propel customer relationships forward. https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/05/in-the-era-of-data-privacy-four-tips-to-humanize-your-brand/

Every communication point with a customer can yield valuable data for highly personalized marketing strategies derived to serve up relevant, seamless experiences.

07/10/2019

Applications for the August 2019 intake of the program are closing soon! Visit our website to learn more about how our program can accelerate your career.
https://newhouse.syr.edu/academics/degrees/masters/communications-management?utm_source=facebook.com&utm_medium=social&utm_campaign=applications-for-the-august-2019-intake

07/08/2019

It's Time For Marketers To Embrace 'Xennials' In Their Messaging. Ashley Murphy from Forbes Communications Council explains how. https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/28/its-time-for-marketers-to-embrace-xennials-in-their-messaging/

Xennials are a small niche market, but the fact that they are recognized entirely separate from millennials indicates xennials are their own force when it comes to the power of the purse.

07/05/2019

Rapid changes in technology, generational shifts and working remotely have dramatically transformed the workplace for many of us, but nothing is more powerful than keeping it real and keeping authentic.

https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/28/authenticity-a-secret-communications-weapon/

Create the type of authentic communications strategies that engage and inform your employees.