07/09/2026
🥜 The iconic PLANTERS® NUTmobile is rolling into the Wilkes-Barre area July 10–12!
Joined by Mr. Peanut and the energetic Peanutters, the NUTmobile will make several special appearances celebrating Planters’ 120th anniversary, America’s 250th anniversary, and Wilkes-Barre’s important place in the company’s history.
Planters was founded in Wilkes-Barre in 1906, and this weekend continues local efforts to reclaim and share that proud legacy. Families, residents, and visitors can see the famous NUTmobile, meet Mr. Peanut and the Peanutters, take photos, and learn more about the community that helped build one of America’s most recognizable brands.
Friday, July 10
9:00–10:30 a.m.
Building Blocks Learning Center
116 S. Main St., Wilkes-Barre
Meet Mr. Peanut with children and families.
11:00 a.m.–12:00 p.m.
Original Planters Peanut Store Location at Genetti’s
77 E. Market St., Wilkes-Barre
Meet the Peanutters, see the NUTmobile, and celebrate Wilkes-Barre’s Planters history.
3:00 p.m.
WBRE Studios
62 S. Franklin St., Wilkes-Barre
Live television appearance.
5:00 p.m.
Mohegan Pennsylvania Trackside
1280 PA-315, Wilkes-Barre
See the NUTmobile before the Crosby, Stills, Nash & Young tribute concert.
Saturday, July 11
Morning
Giants Despair Hillclimb
Mr. Peanut will serve as a ceremonial starter, with a special NUTmobile appearance.
12:00–2:00 p.m.
Peoples Security Bank & Trust
111 E. Market St., Wilkes-Barre
Enjoy a Mr. Peanut monument dedication, historical display, anniversary celebration and ribbon-cutting at 1:00 p.m. Visitors can also see the newly constructed Mr. Peanut sign and photos highlighting Planters history.
Sunday, July 12
Morning
Giants Despair Hillclimb
Mr. Peanut and the NUTmobile will make a special appearance.
Historic Planters Stops
11 and 632 S. Main St., Wilkes-Barre
Visit historic Planters locations and a commemorative marker.
12:30 p.m.
Gateway Shopping Center
21 Gateway Shopping Center, Edwardsville
Meet Mr. Peanut, the Peanutters and the NUTmobile at the site of one of the original Planters Peanut Shoppes.
3:00 p.m.
Former Planters Sign Location
E. Northampton St. and N. Pennsylvania Ave., Wilkes-Barre
Stop by for a historic photo opportunity.
Whether you remember the original Planters Peanut Shoppes, grew up seeing Mr. Peanut advertisements, or simply want to see one of America’s most famous promotional vehicles, bring the family, take photos and make new memories during this celebration of local history and community pride!
