To accomplish its mission, PTA needs a vision for the future a well as clearly defined goals, guidelines, and initiatives. Therefore,in 2006, a broadly representative group of PTA volunteers and staff accepted the responsibility of drafting a strategic plan to guide PTA’s work over the next three years. The strategic planning process involved seeking feedback from PTA members and others. Concerns
and suggestions regarding what PTA should do to better serve our nation’s children were gathered from more than 8,000 PTA members across the country through surveys, interviews, and 22 town hall meetings. The key issues raised by PTA stakeholders included strengthening and diversifying PTA leadership and membership, increasing the effectiveness of the PTA organizational structure, improving communications, demonstrating the value of PTA for all communities and families, and remaining grounded in the reason PTA was founded more than a century ago—to serve all children and families. The following plan, approved by the PTA National Board of Directors on March 12, 2007, is the result of many hours of discussion and deliberation regarding how best to meet the PTA Vision of making every child’s potential a reality.
