So iLL

So iLL So iLL is a leading producer of rock climbing gear, shoes, apparel, and more. So iLL is a leading producer of indoor rock climbing gear.

Fall is officially here! 🍂 Cooler temps, crisp air, and plenty of reasons to get outside.⁠⁠While you’re gearing up for y...
10/04/2026

Fall is officially here! 🍂 Cooler temps, crisp air, and plenty of reasons to get outside.⁠
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While you’re gearing up for your next adventure, don’t miss our wide selection of sale items, including climbing shoes, apparel, and more. ⁠
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It’s the perfect time to get outside, get climbing, and save along the way!

Meet the next generation of climbing shoes.⁠⁠Introducing Step Youth and Start Youth. Two shoes designed to support young...
10/03/2026

Meet the next generation of climbing shoes.⁠
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Introducing Step Youth and Start Youth. Two shoes designed to support young climbers as they build confidence, skills, and strong climbing fundamentals.⁠
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Step Youth delivers a comfortable, forgiving fit with the support needed for edging, making it a versatile choice for indoor and outdoor climbing. Its easy-entry two-pass strap and growing-foot-friendly shape make getting the right fit simple.⁠
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Start Youth takes that same supportive performance and adds the durability needed for shared climbing environments. Built for repeated use, it features reinforced rubber across the toe rand, easy-to-identify sizing, and snap-connecting heel pull tabs for streamlined gym storage.⁠
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Whether it’s their first pair or the pair that gets passed from climber to climber, Step Youth + Start Youth are built to help young climbers take their next step.⁠
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Designed by

My friend TK sent me this image last night. He was in town from Japan and had Dave and I sign the first hold we ever mad...
10/02/2026

My friend TK sent me this image last night. He was in town from Japan and had Dave and I sign the first hold we ever made. I made it in my parent’s basement. I wrapped aluminum foil around an old voodoo hold I had on my home wall. Sprayed Pam cooking spray in it from the kitchen as mold release and then sprinkled playground sand on it for texture. Mixed and filled the foil with bondo and let it harden. Walah. So iLL was born. It was all good until I washed it in my mom’s dishwasher and the sand came off and ruined the motor. Still owe her money for that. We are gearing up for the final edit on the brand Documentay. It’s with the supervising editor now Lucas J. Harger and going to // ZAYDE WØLF // next for composing the music. Then full sound package. Color. Mix. And then a world tour in climbing gyms. It’s been a 4 year project. It’s brought a lot of laughs and tears and I can’t wait to share our real story with the world. Film.Post.Creative Jason Momoa Brian Andrew Mendoza a So iLL story Jordan Reinwald Jason R Kehl hannahchancellor David Chancellor Meagan Martin

The Beastmaker 1000 & 2000 are back.Wooden, skin-friendly, beautifully designed, and built to make your fingers stronger...
09/29/2026

The Beastmaker 1000 & 2000 are back.

Wooden, skin-friendly, beautifully designed, and built to make your fingers stronger. beastmakers

One step closer to downturn climbing socks made in Japan 🇯🇵
09/29/2026

One step closer to downturn climbing socks made in Japan 🇯🇵

💜 Unity Purple Chukka, only 10 pairs left!⁠⁠Built for everyday comfort and support, the Chukka features a suede upper, p...
09/27/2026

💜 Unity Purple Chukka, only 10 pairs left!⁠
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Built for everyday comfort and support, the Chukka features a suede upper, padded ankle, and a 30% recycled neoprene inner lining.⁠
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We’ve also reduced the price of all beanies to just $10 when you add one to your cart! 🧢⁠
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Don’t wait. Once these 10 pairs are gone, they’re gone! Link in bio.⁠
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Customer reviews. This is what keeps me going.
09/26/2026

Customer reviews. This is what keeps me going.

Name that hold and who shaped it. Let’s go.
09/25/2026

Name that hold and who shaped it. Let’s go.

BIG things are happening. New additions to the Smooth Macro family are live! Made with fiberglass for lighter weight and...
09/24/2026

BIG things are happening. New additions to the Smooth Macro family are live! Made with fiberglass for lighter weight and available in regular and dual texture. Shaped by ⁠
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Learn more or connect with our sales team to order ---> Link in bio

Your favorite climbing hold has learned how to walk.⁠⁠Baby Steps - a custom-fit, 3D-printed slide with Baby Deluxe detai...
09/23/2026

Your favorite climbing hold has learned how to walk.⁠
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Baby Steps - a custom-fit, 3D-printed slide with Baby Deluxe details, breathable ZellerFoam™, and made to be worn beyond the gym.⁠
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Scan your feet, choose your fit, and Zellerfeld prints a pair just for you, creating a custom fit with almost no production waste.⁠
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Learn more. Link in bio.⁠
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Address

2008 Marconi Avenue
St. Louis, MO
63110

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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