09/10/2026
Alumna Mackenzie Reichert’20 applies BSBA to nonprofit work at Families Behind the Badge Children’s Foundation
Alumna Mackenzie Reichert earned her degree in Business Administration with a concentration in Marketing from the John L. Grove College of Business in 2020. She’s applied her marketing background to nonprofit work and philanthropy, working as a Marketing & Event Coordinator at Families Behind the Badge Children’s Foundation. The organization supports families of fallen and critically injured first responders. They also focus on strengthening relationships between police officers and the communities they serve through its Police Youth Alliance program and provide mental health and well-being resources to first responders and their families.
“My time at Ship gave me a strong foundation for the work I do today, especially when it comes to communication, marketing, relationship-building and being willing to take on new challenges,” Reichert said.
The Foundation’s signature fundraising event, the Ben to the Shore Bike Tour, is one of Reichert’s main projects. The annual event brings together cyclists, volunteers, first responders, sponsors, community partners and supporters to honor fallen heroes and raise funds for the foundation’s programming.
This year, more than 2,200 cyclists participated in the tour, which offers 65-, 30- and 10-mile routes that end in a finish-line celebration in Atlantic City.
“The most rewarding part is seeing everything come together on event day,” Reichert said. “You spend months planning, promoting, communicating with participants, reaching out to sponsors and community partners, coordinating volunteers, organizing supplies and working through countless details behind the scenes. Then you finally get to see thousands of people come together for the same purpose.”
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