02/04/2026
âItâs been a Wonderful Ride!â
I am so Grateful.
When I had my epiphany in the summer of 2004 that I am to teach women to surf, I trusted this calling and my intuition that if I offered surfing opportunities to women, it would all somehow work out. With my mission and business plan in place, I started my first of three Day Surf Camps, for women of all ages and teen girls, on June 11, 2005. They filled shortly after launching the registration and I knew that I was on my path, so I offered five more Day Surf Camps that very first summer.
From NW Womenâs Surf Camps inception, I embraced the organic process of growth and the aligned seasonality which exists with a predominantly summer held program and business. Fall for composting the previous event season, winter to hibernate, rest and rekindle my inner strength and creativity, springâs launch and registration of the upcoming summer program, and summerâs delightful intensity with all the events.
Along the way, I have had unwavering support from my surfing and business communities; partnering with legacy businesses like Cleanline Surf Company and OâNeill Wetsuits, attracting PNW surfing women who have always showed up to coach events with me, holding a shared belief in a vision that we could create a solid and representational presence of women in the PNW line up, that would be lasting.
Each year, I refined and expanded the program so as to capture the interest and demand of an ever growing and diverse spectrum of students; from our primary focus of women and teen girls, to coeds, young kids, couples, college programs and company teams. Itâs been creative, fun and challenging to meet the high bar of excellence that I placed on our unique program, ever striving to be the very best surf instruction and coaching being provided in the PNW. The team of coaches combined their individual experience and perspective with my proven teaching methodology and surf âherstoryâ to deliver a truly successful outcome for our students, launching them on their paths of surfing.
Connection, Empowerment and Transformation has always been our mantra. With a keen early awareness of what I was creating, my husband, Tom, came to call what we do âBig Medicineâ. It is the juicy healing and discovery that comes from this mantraâs intention. We hope that each of you have discovered and experienced this with us!
In July, we held our last two Surf Weekender Immersions, celebrating 21 seasons for NWWSC and me. It was serendipitous that my coach Jeannine Mackie who has been with me since the beginning in 2005 and my newest coach, Kayli Jones, who has taught with me for four seasons, would be coaching together in these last two events. They were such memorable camps, a little time for me to sit back, enjoy and witness the wonderful teaching that they both share so openly to students, with their enthusiasm, spontaneity and flow. On the last camp day, I had the rare experience to be crowned Queen of the Surf with a NW flower hoku lei and a spontaneous paddle out circle with the students and coaches, to wrap up the last dayâs celebration.
With that, I pass on the teaching torch to coach Kayli Jones and to the numerous new women surf opportunities, groups and connections that are being created and offered in the PNW.
I will be posting regularly inspirational images and videos on NW Womenâs Surf Camps Instagram page, I invite you to follow us there to stay connected in our loop. Note: I am in the process of adding numerous NWWSC videos made in series over the years onto NW Womens Surf Camps You Tube Channel for your viewing pleasure. Check that space in early March for them; Surf Stoked-A Women's NW Surfing Perspective and Recipe for a Perfect Wave-Surf Science we taught in all events and lessons. There are other videos already posted up there now.
You are also invited and encouraged to share your own experience with us by posting comments, writing Google reviews, and/or mailing cards to NWWSC, P.O. Box 425, Seaside, OR 97138.
I am for the fourth time in my 65 years of this wondrous life "recreating" myself with my honey, Tom, in tow. See you in the waves this summer! Joyously content, Lexie Moon