ANA Business Marketing, Phoenix

Don't think Instagram is right for B2B? Think again. https://www.inc.com/hillel-fuld/why-tech-companies-even-if-theyre-b2b-should-stop-ignoring-instagram.html

Are your marketing and sales teams aligned?

Waiting for B2B Alignment Sales and marketing alignment remains one of the toughest challenges among many B2B companies. However, while they may have different views of what defines success, sales and marketing executives are acting much more in tandem when it comes to serving their customers, says a new study. Buyers are al...

The Purpose of Content Marketing for B2B vs. B2C Brands

The Purpose of Content Marketing for B2B vs. B2C Brands Both B2B and B2C marketers say the main purpose of content marketing is to generate brand awareness, but they differ on the other top reasons. See the research.

Setting a Brand-New Stage for B2B Buyers

Setting a Brand-New Stage for B2B Buyers Improving the customer experience (CX) is a major priority for B2B marketers, according to a recent Forrester study, as companies look for new and creative ways to deliver their content across the purchasing landscape. Having comprehensive measurement programs may be half the battle.

Why CMOs are going all-in on marketing ops.

ANA Newsstand | BrandMaker: Why CMOs Are Going All-In on Marketing Operations As complex market conditions and sudden disruptions like the COVID-19 pandemic put pressure on marketers to respond to new realities at a moment’s notice, it’s putting marketing operations at the forefront as the key to agility, collaboration, and customer focus.

B2B ad spend set to surpass $30B in 2023.

US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital The B2B shift to digital ad spend is accelerating more quickly than most could have imagined, according to eMarketer’s US B2B Advertising Forecast ’21. With a surge of dollars now being directed at mobile and display advertising, the move away from traditional B2B marketing as we knew it is now ...

Hello ANA Phoenix! As we put the pandemic behind us and begin planning for live events again, we'd love your insights on how the ANA can be most helpful. Will you take 5 minutes to complete our short survey?

2021 ANA-Phoenix Survey Take this survey powered by surveymonkey.com. Create your own surveys for free.

How to prepare for the changing nature of data.

ANA Newsstand | Oracle: How to Prepare for the Changing Nature of Data Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more priv...

The future of events is hybrid!

Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.

Are you using intent data? Share the pros and cons.

Good Intentions: Why Some B2B Marketers Use Intent Data, And Why Some Don't Among the top challenges are creating a strategy and measuring the impact of intent data, Intentsify and Ascend2 report.

The recipe for true joint sales and marketing success is measurement-based strictly on outcomes. Read more:

ANA Newsstand | Can B2B Marketers Take the Lead Post-Pandemic? It’s no longer about sales and marketing alignment per se. It’s about two teams working in tandem to drive revenue and nurture relationships, as the pandemic has provided an opportunity for B2B marketers to steer the relationship in a fundamentally new direction.