Stndrd Coaching

Stndrd Coaching ⬇️ 1:1 Coaching
⛔ Stop guessing. Get a plan built for YOU
🥇 Trusted by athletes worldwide

09/30/2026

Comment “rebuild” to see how we assess and address issues for those of you looking for coaches.

Cbum on the benefits of having a coach.

You’re skipping the most important sets.A lot of lifters rush their warm-ups or skip them entirely. A few arm swings, a ...
07/14/2026

You’re skipping the most important sets.

A lot of lifters rush their warm-ups or skip them entirely. A few arm swings, a little stretching, one lazy set with the bar, then straight into the work. That’s the mistake. The warm-up is where you prepare the joints, rehearse the range, prime the nervous system, and earn the right to load heavy. It should look like the lift you’re about to train, so if you’re squatting, warm up with squats, and if you’re pressing, warm up with presses. Random mobility circuits might make you feel warm, but they don’t prepare you for the demands of the lift. Show your joints the full range you expect from them under load, because shallow or rushed warm-up reps are why the work sets feel unstable. Ramp the weight gradually instead of jumping from an empty bar to your working weight, keeping the reps shorter as the load climbs so you’re priming, not accumulating fatigue. Use the same tempo and intent you plan to use in the work sets, since skipping the skill doesn’t save energy, it just means you show up unprepared. And pay attention to what the warm-up tells you. Some days you push, and some days the joints say adjust the load or change the movement.

Comment “rebuild” to access a free 15-minute structural assessment, the same walkthrough we used to map David Laid’s imbalances and rebuild his training around them.

Set the STNDRD.

Failure isn’t the goal. Proximity to it is.A lot of lifters treat failure like proof a set worked, but the goal isn’t en...
07/06/2026

Failure isn’t the goal. Proximity to it is.

A lot of lifters treat failure like proof a set worked, but the goal isn’t ending every set when the weight stops moving, it’s getting close enough to challenge the target muscle without creating fatigue that compromises everything after it. Muscular failure means you can’t complete another rep through the intended range, and sometimes you hit a limit before that, where the rep shortens or another muscle takes over and the target tissue is no longer being challenged as intended. For most hypertrophy work, finishing around 1 to 3 reps in reserve is close enough for the last reps to demand real effort while preserving ex*****on across the session. A reported 2 RIR means nothing if you had five left, so occasionally reaching true failure on the right exercises helps calibrate what your limit actually feels like. Failure also carries a different cost depending on the movement, so a lateral raise or leg curl is easier to push to the edge than a squat or heavy press. That’s why earlier compound work might sit at 2 to 3 RIR to protect output while later isolation work can move toward 0 to 1. And proximity shifts across a phase, starting further from failure while you learn the movements and progressing closer as ex*****on improves. Effort should rise with competence, not because every week needs to feel brutal.

Comment “rebuild” to access a free 15-minute structural assessment, the same walkthrough we used to map David Laid’s imbalances and rebuild his training around them.

Set the STNDRD.

Your rep range isn’t a personality trait.A lot of lifters treat “heavy” like an identity, and others hide in high reps f...
07/02/2026

Your rep range isn’t a personality trait.

A lot of lifters treat “heavy” like an identity, and others hide in high reps forever because chasing a pump feels safer than adding load. Neither one is impressive if it doesn’t match the goal, because rep ranges aren’t there to prove what kind of lifter you are, they’re there to create a specific training effect. Pick the range after the goal is clear. If the goal is maximal strength, lower reps and heavier loads make sense, think 1 to 5 for max work or 4 to 6 when you want strength with some size carryover, but those loads demand cleaner setup, longer rest, and more respect for recovery. For most hypertrophy, 6 to 15 gives a useful balance of load, control, and fatigue, and the common thread isn’t the number, it’s whether the target muscle is loaded well and taken close enough to failure. The exercise matters too, since a front squat, RDL, or heavy press breaks down before it’s useful at very high reps while a lateral raise or leg extension handles them fine. Weak points usually need better ex*****on and the right range, not just heavier weight. And every range carries a fatigue cost, which is why moderate reps tend to give most lifters the best return. Random reps create random adaptations.

Comment “rebuild” to access a free 15-minute structural assessment, the same walkthrough we used to map David Laid’s imbalances and rebuild his training around them.

Set the STNDRD.

A lot of lifters don’t need more arm exercises. They need better rules. They throw in curls and pushdowns at the end, ch...
06/22/2026

A lot of lifters don’t need more arm exercises. They need better rules. They throw in curls and pushdowns at the end, chase a pump, use too much momentum, and wonder why their arms never grow. If arms are a weak point, they have to be trained with intent, not like leftovers. Keep the arm in a position where the target muscle has to do the work, because once the shoulder swings or the elbow drifts, stronger muscles and momentum steal the tension. Use a full range instead of cutting reps short, letting the muscle lengthen and shorten as much as you can control. If you can only do half reps, the weight is too heavy. And vary the work when it actually changes what’s being challenged, since the biceps, brachialis, and brachioradialis all contribute to flexion and the three triceps heads to extension, so different grips and angles bias different tissue.

Comment “rebuild” to access a free 15-minute structural assessment, the same walkthrough we used to map David Laid’s imbalances and rebuild his training around them.

Set the STNDRD.

Tempo is the variable you’re ignoring.It doesn’t mean making every rep painfully slow. It means controlling how you ente...
06/19/2026

Tempo is the variable you’re ignoring.

It doesn’t mean making every rep painfully slow. It means controlling how you enter a position, how you leave it, and whether the target muscle stays responsible for the work. Control the descent so gravity and momentum don’t take over. Own the turnaround instead of bouncing out of the bottom. Accelerate up with the intent to produce force, so the rep slows because the muscle is working, not because you decided every inch should take three seconds. Tempo is written as four numbers, eccentric, bottom pause, concentric, top pause, and there’s no best one. You match it to the goal of the exercise. Slower isn’t automatically better either, since it adds fatigue and soreness without guaranteeing growth, so you use it when it improves ex*****on or keeps tension on the right tissue.

Comment “rebuild” to access a free 15-minute structural assessment, the same walkthrough we used to map David Laid’s imbalances and rebuild his training around them.

Set the STNDRD.

You don’t need more exercises. You need better selection.A lot of lifters collect movements instead of choosing them. An...
06/15/2026

You don’t need more exercises. You need better selection.

A lot of lifters collect movements instead of choosing them. Another press, another row, another raise, and the physique still looks the same. Selection is what changes that. Before picking an exercise, you have to know what tissue needs the stimulus, then choose the movement whose bias actually loads it. Your structure decides what a movement trains, so the exercise has to fit your body, not someone else’s list. When a muscle is lagging, it gets prioritized early in the session, not tacked on at the end. And every movement you add carries a fatigue cost, so the few that give the most stimulus for the least cost are usually the ones worth keeping.

Comment “rebuild” to access a free 15-minute structural assessment, the same walkthrough we used to map David Laid’s imbalances and rebuild his selection around them.

Set the STNDRD.

Symmetry isn’t genetic. It’s coached.Most asymmetry is earned through repetition. If one side keeps doing more of the wo...
06/12/2026

Symmetry isn’t genetic. It’s coached.

Most asymmetry is earned through repetition. If one side keeps doing more of the work, your body keeps building around it. Closing the gap means letting the weak side lead, balancing how much you press against how much you pull, and programming the fix early enough in the session to actually matter.

Comment “rebuild” to see how we assess structural balance and start correcting what’s lagging.

Set the STNDRD.

Training your shoulders more isn’t going to fix them.A weak point doesn’t grow from extra sets. It grows from better pla...
06/08/2026

Training your shoulders more isn’t going to fix them.

A weak point doesn’t grow from extra sets. It grows from better placement in your workout, better targeting through the right angles, and volume you can actually recover from and progress on.

If your delts are stuck, the fix isn’t another set. It’s a structural change to how you’re training them.

Comment “rebuild” to see how we ran David Laid’s structural assessment and started repairing what was lagging.

Set the STNDRD.

03/13/2026

Why I started Stndrd Coaching:

I spent 15 years of my life training for one single thing. And then when I retired, that clarity was all gone.

I still had a lot of drive. I still had a lot of discipline. I just didn’t know where to put it. But slowly, over time, that discipline and drive started to erode because I wasn’t seeing the same progress.

I didn’t know the direction that I wanted to go. This is one of the main reasons why I wanted to start standard coaching because I believe that most people don’t fail to hit their goals because they don’t have discipline, because they don’t have a clear plan. They don’t have a system that actually fits their mind and their lifestyle so that they can reach their full potential.

At standard, we believe in understanding both your mind and your body and your goals. We help you understand them and we help curate a specific plan tailored to you so that you cannot fail.

You can continue to make progress. And that momentum doesn’t just help you hit your fitness goals, but it helps you be better in every other area of your life.

If you guys want to find out more about standard coaching and how we operate, check out the link.

Address

7735 E Evans Road #102
Scottsdale, AZ
85260

Opening Hours

Monday 6am - 6pm
Tuesday 6am - 6pm
Wednesday 6am - 6pm
Thursday 6am - 6pm
Friday 6am - 6pm
Saturday 6am - 1pm

Telephone

+14809520344

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