Sheri Moise - Astrology for Business

Coca-Cola has been selling essentially the same product for more than a century.

The marketing? That keeps changing.

I went down a research rabbit hole looking at decades of Coke campaigns against the market cycles they launched into.

One pattern kept showing up:

𝗧𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗱𝗶𝗱𝗻'𝘁 𝘁𝗵𝗿𝗼𝘄 𝗮𝘄𝗮𝘆 𝘄𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗲𝘄 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁𝗲𝗱. 𝗧𝗵𝗲𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗖𝗼𝗸𝗲 𝗽𝗹𝗮𝘆𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆.

That's an important distinction right now.

A market shift doesn't automatically mean your offer is broken or your strategy needs an overhaul.

Sometimes the thing you're selling is just fine.

The buyer has changed.

And your marketing needs to meet them there.

Before you rebuild the whole thing, ask:
𝗪𝗵𝗮𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘄𝗼𝗿𝗸𝘀, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝘀𝗵𝗶𝗳𝘁 𝘁𝗼 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗻𝗼𝘄?

I unpacked what Coca-Cola can teach us about that in my latest FREE Substack article - LINK IN COMMENTS.

𝗣𝗲𝗱𝗲𝘀𝘁𝗮𝗹 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆.

The smartest buyers isn't looking for another guru.

She's bought the courses. Downloaded the templates. Followed the five-step systems.

She's also learned something important: 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.

What worked for someone else doesn't automatically work for her.

Today's buyer isn't looking for someone to hand her certainty.

𝗪𝗵𝗮𝘁 𝘀𝗵𝗲 𝗶𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝘀 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼𝘀𝗲 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁 𝗵𝗲𝗹𝗽𝘀 𝗵𝗲𝗿 𝗺𝗮𝗸𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

Someone who understands the conditions around her.

Someone who can see where the road is changing before she reaches the turn.

Someone who can stand beside her with clearer sight lines.

That is the Guide By Your Side Era.

Not less expertise.

Expertise expressed through proximity, relevance, and usefulness.

I'm expanding on this topic in my free Substack article - LINK IN COMMENTS.

If you missed this week's 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝗰𝗼𝗽𝗲𝘀 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽, here's what we covered...

✨ We officially stepped into the 𝗚𝘂𝗶𝗱𝗲 𝗕𝘆 𝗬𝗼𝘂𝗿 𝗦𝗶𝗱𝗲 𝗘𝗿𝗮 and unpacked what this new 18-month market shift means for your business.

Together we explored:

•⁠ ⁠𝗪𝗵𝘆 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗯𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵. They're simply making decisions differently.

•⁠ ⁠𝗔 𝗯𝗶𝗴-𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗔𝘂𝗴𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 so you can plan promotions and launches with greater confidence.

•⁠ ⁠𝗪𝗵𝘆 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗶𝘀 𝗮 𝗺𝗮𝗷𝗼𝗿 𝗿𝗲𝗰𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗲𝗿𝗶𝗼𝗱 for both businesses and buyers, and how to work with it instead of against it.

This workshop was packed with practical strategy designed to help you market with more confidence, better timing, and a deeper understanding of what today's buyers actually need.

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝗰𝗼𝗽𝗲𝘀 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿 𝘆𝗲𝘁, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗰𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗲𝗽𝗹𝗮𝘆 𝗮𝗻𝗱 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗼𝗻 𝗴𝘂𝗶𝗱𝗲𝗯𝗼𝗼𝗸. LINK IN COMMENTS

$27 a month gets you in, plus the full Success Scopes library with the resources and ongoing support through the weekly and monthly forecasts and articles.

Today, Jupiter and the Sun are meeting up to give your big vision a power burst.

In my workshop today with my Substack subscribers, we stopped playing small. We moved past "brave" and went straight to "unhinged"!

Jupiter expands whatever it touches. When the Sun hits it, it illuminates the architecture of what you are actually building.

My unhinged vision: Moving the meter for corporate teams by making the Success Planet Profile the industry gold standard. As commonplace as DISC or MBTI in corporate leadership and teamwork

What’s yours? What is the thing you’re usually afraid to say out loud?

Plant your flag in the comments. Let us all witness you and cheer you on.

Later has a way of becoming expensive.

The next shift in buyer behavior is already underway. The question isn't whether it's happening. It's whether you'll recognize it before you're reacting to it.

On Wednesday, July 29, I'm hosting the Guide By Your Side workshop to walk my paid Substack subscribers through exactly what's changing over the next 18 months and how to navigate it before Q4 gets noisy.

See you there? LINK IN COMMENTS

Your feed is probably full of posts about this week's rare planetary alignment.

I'm watching something else.

Buyer behavior is already shifting.

If your messaging isn't landing like it used to, don't assume it's the economy. More often, your buyers have changed before your marketing has.

Here's a quick test:

Read the first five sentences of your next email or sales page.

If they start with "I" or "we," rewrite them to start with your buyer instead.

That small shift says a lot about where the market is headed.

I wrote more about what I'm seeing and why it matters.

LINK IN COMMENTS

This week isn't just about getting more visible.

It's about making sure your business can actually hold the growth that's coming.

On July 26, Saturn stations retrograde. While everyone is talking about "showing up bigger," Saturn is asking a different question:

𝗖𝗮𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝘀𝘁𝗮𝗶𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝗶𝘁 𝘁𝗼 𝗿𝗲𝗰𝗲𝗶𝘃𝗲?

I'm doing my own sustainability audit this week.

✔️ Which part of my business drives revenue?
✔️ Which part needs slow, steady investment?
✔️ Which part has enough systems that it doesn't need me every day?

Here's one question I'm asking myself that you might want to borrow:

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗮𝘀 𝘁𝗿𝘂𝗹𝘆 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝗮𝘁 𝟰:𝟯𝟬 𝗽.𝗺. 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

Could you close your laptop... or would your brain still be running a to-do list?

More on this in my latest Substack article - LINK IN COMMENTS.

Jungle juice from college? Nope!

That's my husband's pork rack brine! A specific ratio, a specific window, and a garbage can lined and dedicated to nothing but that job for three days. It looks ridiculous in my kitchen. It works exactly like he needs it to...

What looked like a hundred plates and zero leftovers today was not a one-day event.

It was days of prep and years of refinement.

My husband hosted his third annual BBQ today, and by now the system is solid. The brine started Friday. The menu had a proven foundation. Even the new additions had a structure to sit inside.

That’s what a good system does.

It holds.

It absorbs the work before anyone else sees the result.

That’s exactly how I’ve been thinking about the work happening inside the Handoff Series on Substack.

The Guide By Your Side era doesn’t officially open until August, but the prep is happening now.

The messaging shift.
The offer language.
The repositioning.

So when the market turns, you’re not rebuilding in real time.
You’re ready.

I pulled everything together on the new Subscriber Perks page so you can see what that prep looks like in one place. LINK IN COMMENTS

P.S. August’s Scopes drop this Thursday, and the July 29 Recap & Q3 Forecast workshop is waiting for you there too.

Swearing off a skill because of where you learned it usually means you’re still angry at the context.

For me, that skill was forecasting.

I thought I left it behind when I left corporate.

But the skill wasn’t the problem.

The chapter was.

Forecasting didn’t need to stay at the door.

It needed a new job.

Not instead of timing data.

On top of it.

Very Mercury retrograde in Cancer:

Revisit.
Revise.
Review.

Not to force clarity.

To see what still belongs.

More in this week’s Substack - LINK IN COMMENTS

I thought I left forecasting behind when I left corporate.

Turns out, the skill wasn’t the problem.

The context was.

Twenty-five years in corporate sales taught me things I was right to leave behind.

But forecasting?

That didn’t need to stay at the door.

It needed a new job.

That’s the work of this Mercury retrograde season:

Revisit.
Revise.
Review.

Not to force the answer.

To see what still belongs.

More in this week’s Substack.

LINK IN COMMENTS