What are the opening hours?

Monday 5:30am - 7pm Tuesday 6am - 7pm Wednesday 5:30am - 7pm Thursday 5:30am - 7pm Friday 5:30am - 6pm Saturday 8am - 11am Sunday 9am - 11am

Paradigm Sport, 120 Dubois Street, Santa Cruz, CA (2026)

Some of our services include personal training, group classes, youth & teen performance training, and sport-specific training. Whether your goals include competitive performance, improved flexibility, enhanced energy, weight loss, or simply feeling healthier and happier, we can help you reach them.

10/14/2026

Last week, Joey broke down a few different variations of the Pallof press and how we use them to develop core stability and resist unwanted rotation.

This week, we’re building on that concept with the split stance chop.

While the Pallof press challenges your ability to resist rotation, the split stance chop introduces controlled rotational movement while maintaining stability through your hips and trunk.

By working from a split stance, we’re also challenging balance, coordination, and the ability to control movement between the upper and lower body.

The goal isn’t just to move the weight from one position to another. It’s to develop strength and control throughout the movement without losing your position.

Both exercises have their place in a well-rounded training program, and understanding when and why we use each one is an important part of getting the most out of your training.

Train Like It Matters.

10/07/2026

The Pallof Press is about more than just pressing a band away from your body.

It’s an exercise we use to challenge core stability by forcing your body to resist rotation while maintaining a strong position.

In this video, Joey breaks down a few different Pallof Press variations and how changing your position can change the challenge:

• Tall kneeling
• Half kneeling
• Standing
• Standing with a lateral walk and mini band

There isn’t one variation that everyone needs to do. We can adjust the movement based on your ability, experience, and what we’re trying to accomplish in your training.

Master the position, learn to control the movement, and then find ways to progress it.

Train Like It Matters.

10/01/2026

You don’t need a completely different workout program just because you surf.

In fact, most of your training should probably look a lot like what we’d do with any other athlete.

Build strength. Improve mobility and flexibility. Develop your cardiovascular fitness. Get stronger, move better, and build a body that can handle the demands you put on it.

Those fundamentals will take you a long way in the water.

But if you’ve already got those pieces in place and want to add some additional surf-specific work, these are 3 exercises I really like:

1. TRX Push-Up
The pop-up requires you to produce force quickly through your upper body while keeping your trunk stable. The TRX adds an element of instability and challenges you to control the movement.

2. Kneeling Cable Pullover
Paddling is a repetitive pulling motion, so training the lats and upper back makes a lot of sense. This exercise allows you to train that pulling pattern while keeping the movement controlled.

3. Rear-Foot Elevated Split Squat
Once you’re standing on the board, you’re constantly shifting, absorbing force, and controlling your body from a staggered stance. Unilateral leg training helps build strength, balance, and stability one leg at a time.

How to program them:
🏄‍♂️ TRX Push-Up: 3 sets x 4 to 6 ea.
💪 Tall Kneeling X-Pulldown: 3 sets x 8–12
🦵 Rear-Foot Elevated Split Squat: 3 sets x 6–10/leg

For the TRX push-ups, focus on moving with intent and being explosive. For the pullovers and split squats, prioritize control and quality reps.

You don’t need 20 different “”surf-specific”” exercises to become a better surfer.
Build a strong, mobile, durable engine first. Then layer in exercises that specifically address the demands of your sport.

Save this one for your next gym session and give these a try.

09/18/2026

Athlete Spotlight: Deva Laggner

For Deva, getting stronger has become about much more than what she can lift in the gym.

“Lifting heavy has become something I genuinely enjoy and find deeply fulfilling.”

That enjoyment has translated into consistency, progress, and a level of strength and fitness she’s proud of.

Now in her 40s, Deva says she’s stronger and fitter than she’s ever been.

That’s what we want training to become. Not something you feel like you have to do, but something that challenges you, builds confidence, and becomes a part of your life.

We’re proud to have Deva as part of the Paradigm community and excited to keep watching her get stronger.

Train Like It Matters.

09/16/2026

Your core has a bigger job than just doing crunches.

Jeff breaks down 4 of his go-to core exercises that train the core to resist movement, create stability, and actually transfer to the things you do outside the gym.

A couple things to understand:

Rotation vs. Anti-Rotation: Rotation is training your core to create and control movement. Anti-rotation is training your core to resist unwanted movement. You need both. Your core needs to be able to create force, but just as importantly, it needs to be able to control and transfer that force.

Flexion vs. Anti-Extension: Flexion is training the core to create movement, like a reverse crunch. Anti-extension is training the core to resist excessive extension and keep your spine stable. Again, both matter. A strong core needs to move when you want it to and resist movement when you don’t.

How to program them:
🏋️‍♂️ Rotational Med Ball Throw: 3–4 sets x 4–6/side
💪 Pallof Iso Walkout: 3 sets x 3–5 setps/side
🔥 Ab Wheel Rollout: 3 sets x 8–10
🔄 Reverse Crunch: 3 x 6–8

For the rotational throws, prioritize speed and power. For the other three, focus on control and quality reps.

The goal isn’t just stronger abs. It’s a core that can create force, transfer force, and keep you stable when it matters.

Save this one and give these a try next time you train.

06/01/2026

SQUAT CLINIC NEXT SATURDAY, 11am, BE THERE!!!
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Have you been wanting to improve your squat, want to strengthen up your legs, want your 🍑 be the talk of the town, then don't miss out on a great clinic led by coach Jeremy! Sign up sheet is next to the whiteboard and non member drop ins are welcome!
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Address

120 Dubois Street
Santa Cruz, CA
95060

Opening Hours

Monday	5:30am - 7pm
Tuesday	6am - 7pm
Wednesday	5:30am - 7pm
Thursday	5:30am - 7pm
Friday	5:30am - 6pm
Saturday	8am - 11am
Sunday	9am - 11am

Website

http://paradigmsport.com/

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