Paradigm Sport

Paradigm Sport

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Paradigm Sport offers the most advanced personalized fitness training and sports conditioning on the Central Coast. Contact us today to get started!

Some of our services include personal training, group classes, youth & teen performance training, and sport-specific training. Whether your goals include competitive performance, improved flexibility, enhanced energy, weight loss, or simply feeling healthier and happier, we can help you reach them.

08/05/2026

I mean...it's obvious right? πŸ˜‚πŸ˜… Thanks to our coaches for being good sports about the question...but whats with everyone wanting to be taller???
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08/03/2026

🌊 5 Exercises I’m Using to Become a Better Surfer

I’ve been surfing for over 20 years, but transitioning from a longboard to a shorter board has exposed mobility restrictions and movement limitations I didn’t realize I had. Instead of just getting stronger, I’m focusing on exercises that improve strength, mobility, stability, and rotation because those are the qualities that transfer to the water.

1️⃣ ATG Split Squat
Builds single-leg strength and hip mobility. I love this one because I feel it in my hip flexors, and improving that mobility has helped my pop-up.
πŸ‘‰ 2–3 sets x 6–10 reps/leg

2️⃣ Kettlebell Windmill
Develops hip, shoulder, and T-spine mobility while challenging core stability. I’m especially tight through my T-spine, so this helps me rotate and look over my shoulder while paddling for waves.
πŸ‘‰ 2–3 sets x 6–8 reps/side

3️⃣ Shoulder Airplanes
A rotational variation of a traditional row that improves T-spine rotation and shoulder control. Surfing happens in all three planes of motion, so I like training that way too.
πŸ‘‰ 2–3 sets x 5–8 reps/side

4️⃣ Hanging
Improves shoulder mobility while lengthening the lats. Since I struggle to get my arms fully overhead, this has been huge for making my paddling more efficient.
πŸ‘‰ 2–3 sets x 20–45 seconds

5️⃣ Half-Kneeling Lateral Landmine Press
Builds upper-body strength while forcing me to rotate and reach overhead, two qualities I need more of for surfing.
πŸ‘‰ 2–3 sets x 8–12 reps/side

🌊 GIVEAWAY! 🌊

Because surfing better starts both in and out of the water, we’re teaming up with Surf School Santa Cruz to help one surfer improve both.

πŸ„ A FREE Surf Lesson
πŸ’ͺ A FREE Surfer Performance Session at Paradigm Sport Stars

To enter:
βœ”οΈ Follow both accounts
βœ”οΈ Like this post
βœ”οΈ Comment the ONE thing you want to improve most about your surfing

Bonus: Tag a friend who’s learning to surf!

πŸ“… Winner will be announced on Friday, August 7th.

Let’s help you move better, surf better, and have more fun in the water. 🌊

07/21/2026

Group classes, personal training, Hyrox, amazing staff, top notch community... Paradigm Sport has all that and more! Interested in checking us out? Give us a call or swing by our front desk for more info!
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πŸƒπŸ»β€β™‚οΈ

Photos from Paradigm Sport's post 07/01/2026

Paradigm Coaches showing how its done!!!
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06/01/2026

SQUAT CLINIC NEXT SATURDAY, 11am, BE THERE!!!
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Have you been wanting to improve your squat, want to strengthen up your legs, want your πŸ‘ be the talk of the town, then don't miss out on a great clinic led by coach Jeremy! Sign up sheet is next to the whiteboard and non member drop ins are welcome!
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04/25/2026

One week....HYROX!!!
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Join us next Saturday, May 2, at 9:15 AM for a high rock simulation! This is a great way to try something new and see how a real Hyrox competiton would be. If you're interested, please sign up on the sign-up sheet or please let any of the friendly employees know. Excited to see you all there!
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Location

Address


120 Dubois Street
Santa Cruz, CA
95060

Opening Hours

Monday 5:30am - 7pm
Tuesday 6am - 7pm
Wednesday 5:30am - 7pm
Thursday 5:30am - 7pm
Friday 5:30am - 6pm
Saturday 8am - 11am
Sunday 9am - 11am