Texas State Department of Marketing

Thank you, 𝐁𝐥𝐚𝐤𝐞 𝐋𝐲𝐨𝐧𝐬, Senior Vice President of Marketing and Business Development at 𝐑𝐚𝐧𝐝𝐨𝐥𝐩𝐡 𝐁𝐫𝐨𝐨𝐤𝐬 𝐅𝐞𝐝𝐞𝐫𝐚𝐥 𝐂𝐫𝐞𝐝𝐢𝐭 𝐔𝐧𝐢𝐨𝐧, for making the donation to our 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐁𝐨𝐚𝐫𝐝 𝐬𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 𝐟𝐮𝐧𝐝.

𝐎𝐧𝐜𝐞 𝐟𝐮𝐥𝐥𝐲 𝐟𝐮𝐧𝐝𝐞𝐝, 𝐭𝐡𝐢𝐬 𝐬𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐰𝐚𝐫𝐝𝐞𝐝 𝐭𝐨 𝐞𝐥𝐢𝐠𝐢𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐣𝐨𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞.

If you would like to make a generous donation to the same scholarship, you can click here: https://lnkd.in/gxWR6qpw

𝐘𝐨𝐮𝐫 𝐝𝐨𝐧𝐚𝐭𝐢𝐨𝐧, 𝐫𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐬𝐢𝐳𝐞, 𝐦𝐚𝐤𝐞𝐬 𝐚𝐧 𝐢𝐦𝐦𝐞𝐧𝐬𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞. 𝐖𝐞 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭!

Angela Glode
Anna Turri
McCoy College of Business at Texas State University

𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐚𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫𝐞𝐞𝐫 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?

Join 𝗗𝗿. 𝗚𝗮𝗶𝗹 𝗭𝗮𝗻𝗸 for an upcoming MSMRA Information Session to learn more about our Master of Science in Marketing Research & Analysis program, including curriculum, career outcomes, and the application process. 🐾

𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐝𝐞𝐭𝐚𝐢𝐥𝐬:
📅 𝐅𝐫𝐢𝐝𝐚𝐲, 𝐅𝐞𝐛 𝟏𝟑 (𝟏𝟐–𝟏 𝐏𝐌 𝐂𝐒𝐓): https://txstate.zoom.us/meeting/register/jmpB3gmtQSKj3DELBfM_4g
📅 𝐌𝐨𝐧𝐝𝐚𝐲, 𝐅𝐞𝐛 𝟐𝟑 (𝟓–𝟔 𝐏𝐌 𝐂𝐒𝐓): https://txstate.zoom.us/meeting/register/5vH9Ht9HRUSkLZoYMNh84g

In today’s unpredictable job market, marketers aren’t waiting for opportunities, they’re creating them. A recent HubSpot survey shows how professionals are leveling up:

62% learning new skills like AI, analytics, SEO, or paid media
45% earning certifications or continuing education
43% building personal brands and content presence
38% tackling stretch projects or cross-functional work
31% seeking mentorship or coaching
Only 4% aren’t actively investing in themselves

Looking to grow your skills or earn a credential? AMA certifications offer a structured way to learn, upskill, and stand out in your career: https://bit.ly/48tWkR1

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source: American Marketing Association - Texas State

We are excited to announce TWO openings for full-time, non-tenure track assistant professors of instruction.

👉 Learn more and apply here:

Digital Marketing/Marketing Analytics & Marketing Management-focused position: https://lnkd.in/gi88dHQE
Promotional Strategy & Principles of Marketing-focused position: https://lnkd.in/ga-V9tWJ

Our Center for Professional Sales has been awarded Best Sales Program by its accrediting agency, the USCA — the first program in the world to receive the award.

Congratulations to our faculty members for being recognized in this award!
Vicki W., Wayne Noll, Vishag Badrinarayanan, Linda Alkire (née Nasr), Aditya Gupta, Derrek Schartz.

A special thank you to the Dean of McCoy College of Business, Sanjay Ramchander, and the Center for Professional Sales Advisory Board member and vice president of Sales and Solutions-Americas at UPS, Elizabeth Terrell.

Center for Professional Sales awarded Best Sales Program by USCA SAN MARCOS — The Center for Professional Sales at Texas State University's McCoy College of Business was awarded Best Sales Program by its accrediting agency, the University Sales Center Alliance (USCA).

Registration for Summer 2024 and Fall 2024 semesters has begun! Don't forget to check when your time ticket opens to register for the courses you need!

To check your time ticket: https://www.registrar.txst.edu/registration/access-periods.html

On March 8 - 11, The Center for Professional Sales team competed at the National Collegiate Sales Competition (NCSC) at Kennesaw State University.

The 2024 national team was composed of the following students: Britney Blood (role play and speed selling); Parker Callaway (speed selling); Kade Campbell (role play and speed selling); Kimberlin Khan (role play); Kyle Kitagawa (role play); and Taylor Lack (speed selling). The faculty coach was Vicki West. The graduate student coaches were Nick Szabo and Paige Franklin.

Results for the competition include a quarter finalist finish in role play for Kimberlin Khan, and two national championship trophies in speed selling. Taylor Lack won the first place trophy in Speed Selling for the Pacesetter company, and Kade Campbell won the first place trophy for Gartner.

Congratulations to The Center for Professional Sales!

We hope everyone has a wonderful spring break!

Check out these four marketing trends that are on the rise in 2024!

Read here: https://www.forbes.com/sites/forbesbusinesscouncil/2024/03/01/four-marketing-and-social-trends-to-watch-in-2024/?sh=538be693f70d

Council Post: Four Marketing And Social Trends To Watch In 2024 Staying alert to these four trends will be important for marketing leaders who want to take advantage of the opportunities to come.

Dr. Rick Wilson recently published "Out-of-Home Advertising: A Bibliometric Review." The sources used by scholars say a lot about the quality of their research and how their information is disseminated to others in the field. Dr. Wilson evaluated citation patterns found in 343 academic articles about out-of-home advertising published between 1971 and 2020 and identified the most influential authors, articles, and journals shaping the medium.

Two important implications from the research are the need to use appropriate theoretical framing and big data to improve our understanding and utility of out-of-home advertising.

Read the article here: https://www.tandfonline.com/doi/full/10.1080/02650487.2023.2186013

Dr. Linda Alkire recently published "Improving Life on Planet Earth – A Call to Action for Service Research to Achieve the Sustainable Development Goals (SDGs)," an article that lays the foundation for understanding how service research can contribute to creating opportunities for all, aligning with the global development goals. It focuses on Service Research Theme 2, which encompasses SDG4 (Quality Education), SDG5 (Gender Equality), and SDG10 (Reduced Inequalities).

Read more: https://www.emerald.com/insight/content/doi/10.1108/JSM-04-2023-0125/full/html