10/07/2026
Triathlon doesn’t have a diversity problem because communities of color don’t want to participate. It has an ACCESS problem.
Consider this:
🏊🏾 37% of Black adults report that they don’t know how to swim, compared with just 6.9% of White adults. (CDC)
🌊 63% of Black adults and 72% of Hispanic adults have never taken a swimming lesson. The CDC points to affordability and availability of lessons as potential barriers. (CDC)
🚍 Black workers are nearly 4x as likely as White workers to commute by public transit, while Latino workers are nearly 3x as likely. (Demos)
⏱️ Among workers who use public transportation, 40% of Black workers and 34.7% of Latino workers have a commute of 60+ minutes EACH WAY, compared with 33.7% of White transit commuters. (Demos)
🚗 African American workers are also 3x as likely as White workers to live without a vehicle at home, while Latino workers are about 2x as likely. (Demos)
Now imagine trying to find additional time and resources to swim, bike and run.
Add the cost of a bike, running shoes, pool membership, coaching, nutrition, race registration and transportation.
Access to endurance sports isn’t just about motivation. It’s about having access to time, money, facilities, equipment and opportunity.
That’s why creating equity is central to what we’re building at Lucid Motion.
Through our Pay It Forward Program, we’re helping athletes from low-income backgrounds and communities of color overcome some of these barriers by providing affordable coaching and assistance with equipment, nutrition and race expenses.
Talent is everywhere.
Access isn’t.
We’re working to change that—one athlete, one opportunity and one starting line at a time.
More access. More representation. More starting lines that look like the communities we live in.
Do hard things. 🤎
