EverCreating

Hi all! A few questions keep coming up for the Workshop on Friday, Aug 18 @ 10am PST so let me answer them here:

Who is the workshop for?
Studio Owners who teach kids or adults either online or in person

What is the workshop about?
It is about learning clear Marketing steps to always attract new students and be profitable.
It will also motivate you to get going and build the business you want.

How long will it last?
It will be an hour covering the Marketing steps, then an extra 10 min for Q&A

Will it be recorded?
Yes, and up for a limited time in our FB group Creative Studio Owners. There will be a bonus for those who show up “live”.

Why would you listen to me?
I am your student, friends with parents who are your students, and a marketing professional. I know what makes people choose one studio over another. I had my favorite mosaic studio that went out of business because of a lack of marketing. I miss it tremendously, so I made it my mission to help every studio I could.

And I do:
Since Julia’s course, I have increased my classes this summer! Went from 9 students during the school year to 35 students this summer! Take this course! It is soooo helpful!”
Wendy Erskine Silvey
Chaswen Creations
“I got over 50 new page likes and 80 new hot leads email addresses”
Tracy Abbey Lake
The Cats Whiskers Mobile Art Studio

So, if you need a steady flow of students to make 2023 your most profitable year, spend an hour with me.
👉Secure you spot here
https://evercreating.newzenler.com/f/free-student-attraction-workshop-2023

IMAGINE!
🙂Making $100,000 extra a year
🙂Supporting your family
🙂Proving everyone, you are a badass business owner
How would that feel? Good, right?

The first step is believing 🧡you can achieve the above by getting out of your comfort zone and changing the way you do things.
Just because teaching is what you love doesn’t mean you cannot bring in a fabulous income and run a successful Studio.

Then it comes down to your marketing with 3 areas of focus:
✔️Attract the right students
✔️Who sign up for your classes
✔️And stay for years

Well, that’s exactly what we cover in our FREE Student Attraction Workshop. Sign up here.

Student Attraction WorkShop Free Student Attraction Workshop for Art Studio Owners and Teachers. learn step-by-step marketing to continuously attract New Students and make 2023 your best year ever!

🧐Look at the picture below and answer Yes or No. You probably have more than one Yes, like most Studio Owners who:

-Work really hard – with not much financial return
-Are perceived as a Hobby Studio - even by their family and friends
-Want to help every student - and cut their prices
-Are exhausted - so teaching is not enjoyable anymore
-Want to please everyone - even the crazy parents and students
-Invested in courses - that were too general and not aimed at them

😭This list is not fun, and it is time for a change.

If you are ready to push yourself outside your comfort zone and eliminate all pesky Yes-es from above...🧡spend an hour with me in August to get into a mindset of a Business Owner with goals, a marketing plan, and a lead generation toolbox.

👉I am offering a Free Marketing Workshop to those who sign up—link in the comments.👇👇👇

I often hear stressed Studio Owners who have a great attendance for a class, then almost no enrollment for the next. No business can grow with uncertainty like this.

If you have been in this situation, you are probably:
❌ Relying only on word of mouth – putting control in the hands of others.
❌ Having the leaky bucket syndrome by only offering on and off classes - leading to a constant need to replace students and making it difficult to grow.
❌ Posting classes as your marketing strategy and hoping for people to sign up – resulting in meager enrollment as people don't know you.

What to do instead:
☑️Have clear marketing steps to continuously bring new students through your doors.
☑️Offer ongoing programs, either 6–8-week sessions or monthly classes year-long, to always grow your student #'s.
☑️Have a marketing toolbox to constantly be in front of your ideal students and become their ultimate choice.

So, if you need more Students and less stress, this message is for you: I am working on a FREE Marketing Workshop for August where we will cover these 3 subjects.
👉Sign up here to be the first to know more.

Student Attraction WorkShop Free Student Attraction Workshop for Art Studio Owners and Teachers. learn step-by-step marketing to continuously attract New Students and make 2023 your best year ever!

[MakretingTip] Did you know you can fill up your fall classes just by following up with interested people?

Very few Studios stay in touch, and that's where you have an advantage.

So, focus on those who have already shown interest or taken your class or camp and you don't need to chase new ones

🎙️Check out our podcast where we discuss the 5 key moments when following up can make a real difference.

🔍Also, check our email from julia@evercreating for a shorter version of the podcast.

Your fortune is in the follow up

[MarketingTip] The way you describe your classes is extremely powerful!
If it inspires and connects with potential students, they will sign up.
But if it is boring or uninspiring, they will click away faster than you can say, "class dismissed.”
Whether it is websites, social media, emails, fliers or any marketing material, your copy can make a huge difference in filling up your classes.
Before even writing a word, the first step is to focus entirely on what is important to potential students (not the studio owner). In our podcast, we give you a concrete example of why that step is so important.
Then explain the 6 elements for your copy that will make you the absolute choice for your ideal students.

Emphasize the Experience and Benefits
Use Strategic Keywords
Add Visual Storytelling
Include Testimonials
Make the Layout Easy to Scan
Include a strong Call to Action (CTA)

🤓 Check your emails for tips on how to write your perfect class description.

AND Listen to our podcast for even more details and examples.https://evercreating.newzenler.com/write-your-perfect-class-description/

https://evercreating.newzenler.com/write-your-perfect.../

Write your perfect class description

[MarketingTip]
✔️There are undeniable benefits of offering ongoing programs vs. individual classes:

1. Less Marketing Effort: No need to constantly promote individual classes. Save time and energy on marketing and focus on delivering a great experience to your students.

2. More Revenue: Get upfront payments for the entire season or enjoy regular monthly payments. Ongoing programs mean a steady income for you.

3. Continuous Progress: Help your students make ongoing progress by allowing them to sign up for consecutive sessions. They can build on what they've learned before and achieve even more.

4. Inspire Others: When your students succeed and show progress, they become inspiring success stories. Others will be motivated to join your programs and experience similar success.

🤓Check your emails for tips on how to convince students to commit to a longer period and for real-life examples.

AND Listen to our podcast for even more examples.

The 4 absolute benefits of offering ongoing programs

🤓Lesson from my hacked FB account!
, I had no access to my FB for a week -- now it is fixed, and I am back:).
Advice: ADD your spouse or teen as an admin to your pages and groups! So you have access through them if you get locked out.
✔️For FB group: invite them as a friend and update their role to admin
✔️For FB page: here is a video on how to add an admin

How To Add Admin To Facebook Business Page (2023) Today, I dive into this brief Facebook Business Page admin guide and share how to add admins to your Facebook Business page to help you manage your social me...

[Marketing Tip] Imagine this: we are sitting at a coffee shop together, and I ask you to tell me about your Studio business - to write down on a small napkin what you do and how you do it.
It comes down to 3 simple questions:
🟢1. If I asked you how you are attracting your students, can you tell me?
🟢2. If I asked you what you are using to convert those interested into paying students, can you tell me?
🟢3. If I asked you how you continue serving and keeping those students, how would you respond?
Explain in a clear way, in a simplified overview, that fits on a small napkin: really simplify and think about your Studio business.
👉I would like to get your wheels turning and think about how you would summarize your business model on a small napkin.
Listen to this podcast with examples.
https://evercreating.newzenler.com/the-napkin-test-you-cannot-ignore/
If you have your napkin test, share in the comments.

The Napkin test you cannot ignore

In this week's Podcast we are taking about your biggest ASSET in for every Creative Studio Owner: TIME. No matter if people are rich or poor, famous or not, money, they cannot buy time back.

You've probably heard the saying, "working in your business," versus "working on your business."

✅In this episode, we will reveal the mistakes Studio Owners make with their time and how to fix them.

Listen Here:

What is your biggest asset in Business?