Building a Business

There’s an old adage among direct marketing copywriters that can help you shape your marketing approach, open a deeper conversation with your customer and create more opportunities to sell your products.

Put this to work for your business.

Want to sell more products? – www.exkalibur.com Want to sell more products? This is an old adage among direct marketing copywriters: The value of this approach is that it opens a wider door through which you can market your products. Selling “holes in wood” defines a broader perspective that your customer’s project involves more than just d...

How well does this describe your life?

This is the dilemma that all of us face all day … every day …  and one that becomes the downfall of many leaders when they fail to strike the right balance.

Take a look at the 5 Signs You’re Ignoring the Tough Decisions | The “UN” Factor.

I think you’ll recognize some of what I’m calling “UN” factors, which will help you overcome the Resistance and make the tough decisions you know you need to make.

https://www.exkalibur.com/ignoring-tough-decisions/

In an article entitled, Eavesdropping on the Brain with 10,000 Electrodes: Exponential growth comes to neural implants, scientists explains their attempts to reverse engineer the operational details of the human brain using Neuropixels; Version 3 is already under development. It entails a way to “place thousands of micrometer-size electrodes directly in contact with vertical columns of neurons, anywhere in the brain”.

A fascinating article you don’t want to miss. Neuropixels is a new technology with promising applications in medicine and disease management, derived from the use of commercial-scale tools adapted from the semiconductor industry.

Read more : https://spectrum.ieee.org/brain-implant

Nothing is more annoying for workers ... than to see the massive disparity in CEO vs. worker pay. While I don’t begrudge the compensation EARNED by high-performing CEOs, the differences are too often completely out of whack when you consider their respective contributions … AND that nothing would get done without the hard work and commitment of your teammates and employees. Take heed, CEOs and senior leaders!

https://www.exkalibur.com/sword-tips-june-2-2022/

The Great Resignation? That phrase is in countless articles every day.

The Hybrid Work Model? WFH?

Even by accident, I’m sure you’ve stumbled across all kinds of articles on these subjects.

The truth is, workplace struggles are continuing unabated. I’ve curated a lot of the information out there about the workplace, not just casual reading but some excellent ideas for how you can adapt to the emerging hybrid environment and retain your most talented employees.

You might especially be interested in Airbnb’s answer and their 5 key features of their new “work from anywhere” policy. In fact, the CEO claimed that the COVID-19 pandemic led to the “the most productive two-year period in our company’s history.”

https://www.exkalibur.com/sword-tips-may-5-2022/

In a Saturday Evening Post article dredged from the Prohibition era, an anonymous bootlegger “offered insider information to help ambitious entrepreneurs on their way to becoming the next Al Capone.”

You can read all about it in So You Want to Be a Bootlegger?

https://www.exkalibur.com/sword-tips-june-2-2022/

In this week’s Sword Clicks, you’ll find a short burst of interesting links and stories … and learn there are many badass women in history you may not know … like the women who ran the empire of Genghis Khan. You’ll also read about what we’re doing to bottle the sun … what those pesky “cookie preferences” popups mean … and what American city is in the world’s Top Ten for Best Work-Life balance.

https://www.exkalibur.com/sword-clicks-for-june-2-2022/

**A:** Yes, there is a better way. There is also nothing unique about this problem; I’ve seen it in every organization I’ve encountered.

If team leaders are doing their job, there should be nothing new in those annual reviews AND nothing the employee being reviewed hasn’t already heard in person. Too often, they’re hastily prepared to meet an arbitrary deadline and are a shallow substitute for meaningful conversations with each employee about their performance and contributions.

I’d recommend no less than a monthly in-person conversation with every team member to review their progress on the goals and objectives already established. If clear expectations have been set, everyone should know exactly what’s expected and what progress is being made without a long, drawn out “meeting”. If that’s done monthly, and summarized in a brief quarterly report immediately after that meeting, an annual review is superfluous and contributes little since regular feedback has been given, and hopefully acted upon, long before.

https://www.exkalibur.com/set-clear-expectations-2/

I don’t often weigh in on public policy or issues rife with political controversy, but I think we all agree that IT’S NOT THAT HARD to come together on gun control legislation. With one possible exception, my proposed solutions shouldn’t be controversial at all and will not abridge gun ownership for those who qualify.

Finally, I’ll add that the Supreme Court has gotten this one consistently wrong from the beginning. When the 5th amendment was written, they were using single-shot muskets and pistols. Nothing else.

If we could jump into a time machine, I’m also absolutely certain that our Founding Fathers would modify that clause in dramatic fashion if they were familiar with the weapons of war that have been developed in the last 200+ years.

https://www.exkalibur.com/sword-tips-june-2-2022/

Getting focused, not to mention staying focused, is almost impossible these days. There’s a tsunami headed your way every hour of the day and with the constant pinging of email and social media, you have to stay focused to get your important work done and to do the things that ONLY you can do.

In 8 Concepts to Gain Focus & Get More Done without Working 8 Days/Week, I describe several steps you can take to get ahead of the game. If nothing else, they’ll serve as a handy checklist of things you can do that will make a meaningful difference in your daily productivity.

https://www.exkalibur.com/8-concepts-to-gain-more-focus-and-get-more-done-2/