San Francisco School of Copywriting

02/14/2022

Hi,

We just got two new job posts in. The first is for an email copywriter and the second for a general marketing position that includes copywriting.
Check them out below:
Copywriter for Marketing Emails

I'm looking for a strategic marketing copywriter who is passionate about storytelling and personal development to help out with setting up targeted email sequences:
Welcome series/Indoctrination emails

Hi, We just got two new job posts in. The first is for an email copywriter and the second for a general marketing position that includes copywriting.

02/06/2022

This course is half price until Monday night. Save $347.

How to Create an Advertising Portfolio from Scratch with Justin Oberman
Weekly book creating assignments to build your book in 10 weeks.
In order to get a job at an advertising agency you need a book. In order to keep a job at an ad agency you need to know the fundamentals of what makes good work.
In this class you will learn both. At the same time.

This course is half price until Monday night. Save $347. How to Create an Advertising Portfolio from Scratch with Justin Oberman Weekly book creating

02/04/2022

It doesn’t matter.
It doesn’t matter if you’re advertising in print, on TV, a wax tablet, or TikTok.
The heart of all is persuasion.
And according to this week's , the art of persuasion hasn’t changed in 2,000 years.
It was put down by a man named Aristotle.
Ever heard of him?

It doesn’t matter. It doesn’t matter if you’re advertising in print, on TV, a wax tablet, or TikTok. The heart of all is persuasion. An

02/03/2022

Weekly book creating assignments to build your book in 10 weeks.
In order to get a job at an advertising agency you need a book.

In order to keep a job at an ad agency you need to know the fundamentals of what makes good work.

In this class you will learn both. At the same time.

You will learn about all the different types of advertising that advertising agencies are asked to make these days.

Weekly book creating assignments to build your book in 10 weeks. In order to get a job at an advertising agency you need a book. In order to keep a

02/02/2022

Some great advice on copywriting. Actually on life.
Justin's class starts next week.

Check out his chat to find out more.

Do you want to become a copywriter worth reading? In my most recent interview with Justin Oberman, he uncovers the secrets of advertising and copywriting.Tur...

02/02/2022

You can catch Justin's conversation on copywriting with the Coffee N 5 podcast.
He talks about advertising, copywriting and his career.

The talk includes some great career advice. You can listen to it here:

The Secret to Becoming a Copywriter Worth Reading
Justin's class starts next Tuesday. You can find out more about the class and see samples from his portfolio here:

How to Create an Advertising Portfolio from Scratch

In order to get a job at an advertising agency you need a book. In order to keep a job at an ad agency you need to know the fundamentals of what makes good work.

01/31/2022

Ad portfolio class - new poster

01/28/2022

I asked Justin just how he got started in copywriting.
His amazing and inspiring story is below:

-10 years ago I walked out of my family insurance business to start a career in advertising
I stopped a mobile marketing side hustle.
I had a wife.
And a newborn baby.
No income.
And no portfolio.
But I needed to start moving toward what I was always gravitating to.
The minute I walked into my first advertising

I asked Justin just how he got started in copywriting. His amazing and inspiring story is below: -10 years ago I walked out of my family insurance bu

01/27/2022

This is the video (lecture ) for Copywriting 101. It runs about 25 minutes.

The accompanying feedback project for class one is:
Write 10 headlines for Oceania Cruise Lines (www.oceaniacruises.com).
Write 10 headlines for Rao’s Italian Sauces (www.raos.com)

This is the video (lecture ) for Copywriting 101. It runs about 25 minutes. The accompanying feedback project for class one is: Write 10 headlines fo

01/26/2022

How to Create an Advertising Portfolio from Scratch with Justin Oberman
Weekly book creating assignments to build your book in 10 weeks.
In order to get a job at an advertising agency you need a book. In order to keep a job at an ad agency you need to know the fundamentals of what makes good work.

"Write ads worth reading or create experiences worth writing about."
-Justin Oberman (founder Oberman and Partners)

How to Create an Advertising Portfolio from Scratch with Justin Oberman Weekly book creating assignments to build your book in 10 weeks. In order to

01/25/2022

Justin sent us this note:

10 years ago I walked out of my family insurance business to start a career in advertising

I stopped a mobile marketing side hustle.

I had a wife.

And a newborn baby.

No income.

And no portfolio.

But I needed to start moving toward what I was always gravitating to.

The minute I walked into my first advertising classes at SVA and Adhouse Advertising School, I knew I had made the right decision.

I knew that this was the first big step toward the dream of becoming an advertising creative.

Two years later, thanks to student spec work, I got my first big client.

It wasn't in insurance or mobile technology.

It was for a pencil.

I figured that if I can sell a pencil, I can sell anything.

I convinced the client to turn a 3k banner ad/email campaign into a 100k celebration of the pencil.

I put together a fantastic team of amazing and passionate people. We rented the art directors club in NY for a week.

The relaunch of the Blackwing Pencil went better than expected.

We did it again in LA and Vegas.

It worked.

It takes courage to take that step.

But it also takes patience.

The space between sentences 6 and 7 above is jam-packed with failures, doubts, and grunt work.

8 portfolio and graphic design classes.

Thousands of dollars

And the humility of interning at the age of 30.

I hustled.

And even less experience.

But within a year, I was an in-demand freelancer on the NYC agency circuit.

All the while dropping the little money I made on portfolio classes and networking.

It was discordian.

But I knew I was doing the right thing.

And today I am a creative director and founder of my own ad agency Oberman & Partners.

I can teach you how to do it much quicker.

And honestly, if all I did all day was teach advertising to people in the same or similar positions, I would die a happy man.

Thank you, David Alger and San Francisco School of Copywriting for the opportunity.

Poster Credits:
Copywriter: Leah Glatt
Art Director: Kyle Matthew Valdés
Photographer: Tiffany Saito
Creative Director: Justin Oberman

Check out Justin`s class here:

How to Create an Advertising Portfolio From Scratch Weekly book creating assignments to build your book in 10 weeks. In order to get a job at an advertising agency you need a book. In order to keep a job at an ad agency you need to know the fundamentals