Sanity.io

”It was my life. I didn’t do school.”

isaac - maker of things.

He’s been bouncing back and forth between software and physical projects since he was a kid, and calls the process of creating something ”one of the most rewarding things that exist.”

FLOW is a series exploring the people behind the code, the creative developers shaping how things are built now and where it all goes next.

Watch the full episode on our YouTube.

”I’ve written thousands and thousands of lines of code in Sanity to extend its functionality.”
— Meaza Abate () at Pioneers SF.

There are a lot of people like Meaza out there. Builders who’ve gone deep with Sanity in ways most of the community never gets to see.

The Pioneers program is how we give that work the recognition it deserves. Free AI credits, early access to betas, advisory sessions with the product team, and a stage to share what you’re building.

Next up: Pioneers London, June 4. A room of practitioners from , , , and more, trading notes on what they’re actually shipping.

Get involved at the link in bio.

Every team building with Sanity knows someone doing wild work that nobody outside the team has heard of.

Some of the best work happening with Sanity hasn’t gotten the recognition it deserves. AI workflows, complex content architecture, editorial systems, and tools the community depends on. We want to change that.

Sanity Pioneers is now open for nominations.

Pioneers get:
→ Travel stipends to speak at conferences
→ CFP support to get you on stage
→ Advisory sessions with the product team
→ Early access to betas
→ Extra AI credits to build with
→ A community of peers to spar with

Tag someone who should be a Pioneer. Or nominate yourself at the link in bio.

has grown into a media empire over the last 20+ years.

Print. Digital. ComplexCon. Social across every platform.

To keep up, their engineering team built a custom social carousel builder that lets editors visually create on-brand posts and publish directly from one tool. Built with the Sanity App SDK.

That’s the kind of creative control you get when your content platform adapts to you, not the other way around.

Find out more at the link in bio.

Colin’s team at is already using Sanity’s MCP server to build out new content.

Now they’re expanding the usage of Content Agent to the whole team.

He came to Pioneers SF to learn how others are doing the same thing at scale. And walked away with even more to work with.

Pioneers London is next. June 4

Speakers so far: Steve Ruiz (tldraw) on using AI to keep product content accurate at scale, and Tim Avni (Planes) on building an agentic legal platform with Sanity.

Register at the link in bio.

The Sanity Connector for got UI today.

Now your drafts stand out as cards and lists. Type-aware, status-aware, clickable through to Studio.

Rolling out widget support tool by tool. Let us know what you’d like to see next!

Try it: add the Sanity connector. Make a draft.

”So this is actually the first project where I extensively use AI in real time.”

Introducing Bjørn Staal ( ), an artist working in code as his native material.

At our annual Everything *[NYC] conference, Bjørn built mem_brane, an AI-driven installation that sensed and responded in real time.

Episode 003 is part of FLOW, a series exploring the people behind the code, the creative developers shaping how things are built now and where it all goes next.

Watch the full episode at the link in bio.

”There’s people who actually do what I do, but on a bigger scale. So I’m going to connect with them and understand how they were able to do that.”

J’mari Wyatt discovered Sanity years ago, looking for a way to build a blog.

He kept going deeper, and at our most recent Pioneers event in SF, he got hands-on with Content Agent and connected with others doing AI content operations at scale.

That’s what Pioneers events are about: bringing together developers and builders shipping code with AI, sharing what works, and learning from peers.

We’re almost ready to announce our next event.

Follow us on Luma to be the first to know.

Roboto Studio shared how they’re using Content Agent alongside the Sanity MCP + Claude to empower both developers and editors to do more.

Their whole team has Claude Pro. Not experimenting - operating.

Steal their exact prompts 👇🏻

”Take this list of 404 pages and find closely related pages to what the original slug was called. Create a redirect document for each of these.”

”Pick three of the most compelling blogs from the website that are outdated. Find new information about these subjects and roll this information into the existing article to improve it.”

”Update the privacy policy on our website with below [paste your google doc]. Use other documents for reference how we handle headings, bullet points and structure”

“It’s becoming much more available without a really heavy engineering lift”

Andy Fitzgerald ( / ) and Meaza Abate () at our Sanity Pioneers event in SF.

Taxonomy design, Skills for “non-human-shaped problems,” and testing LLMs against professional taxonomists.

Full conversation on our YouTube.