Factlook’s sole purpose is to make thematic mapping quick, easy, and fast – and better yet, accessible to every user, regardless of data or mapping background and skills. Many other data tools think of mapping as an afterthought or adjunct – but Factlook was built to be a powerful mapping software at its core. Because Factlook puts mapping at the center of its user experience, it’s designed to mak
e maps first and foremost, and this translates into a streamlined and intuitive user experience. Most mapping software requires years of experience and a large learning curve to use effectively. Tools like MapInfo and other GIS-based software often require significant experience to use effectively (and in some cases, graduate degrees!), making the barrier to entry very significant. Other data visualization tools such as Tableau can certainly generate nice-looking maps, but still require significant hours and advanced product knowledge in order to fully leverage features like custom geocoding and more. Though powerful in their own right, these tools can often demand a steep learning curve to use – requiring that employees, analysts, and other users spend significant hours learning the product and finely-tuning their data and visualizations before being able to generate anything beyond a basic-level map. Factlook is designed to take data and generate it into an information-rich map quickly – and that’s what Factlook does best. Furthermore, its design is intuitive and extremely easy to use; if you can use Microsoft Excel, you can use Factlook! Users enjoy using Factlook for its ease of use and straightforward approach to mapping. FactLook can replicate in minutes, what often takes hours to complete in other more complex tools.
