The Self & Match System

For nearly a quarter century, we've been studying and learning from the work of Dr. Mark Sundberg and Dr. Pat McGreevy. Their contributions have shaped the field and influenced countless practitioners—including us.

Seeing the Self & Match App highlighted alongside the VB-MAPP App and Essentials for Living App was a truly surreal and humbling experience at Association for Behavior Analysis International®.

We are incredibly grateful to Liz and Steve Maher and the entire team at Data Makes the Difference, LLC for believing in our vision and taking a chance on us. Their expertise, guidance, and support have helped transform an idea we’ve dreamed of over a decade into something that will soon be available to educators, clinicians, and families around the world.

Beta testing is currently in full swing, and the feedback has been fantastic. Interested in helping shape the next phase of development? We'd love to have you join our next round of beta testers.

Sign up here: https://docs.google.com/forms/d/e/1FAIpQLScPls5QuKUbnXlYozVSSEV-2qVnLrxczDL6s_4XykGGdPw9Ew/viewform?usp=sharing&ouid=105402200472591107196

We're thrilled that the Self & Match App will be joining the DMTD app catalog soon! 💚❤️

Shout-out to ALL of the amazing exhibitors at !

Exhibiting at a conference is no small feat. For days on end, these teammates are “on”—answering questions, making connections, sharing their products, highlighting new research, and introducing us to innovative tools and services that can make a difference in our field.

One of our favorite parts of the Association for Behavior Analysis International® Convention is strolling through the exhibit hall, discovering new ideas and reconnecting with friends and colleagues along the way. Missed photos with many of our exhibitor friends, but you know we love ya all! ;)

Saturday’s book signing was a whirlwind of connection and conversation!

The two hours flew by as we reconnected with longtime friends, met incredible new colleagues, and shared the Self & Match System with clinicians and practitioners from around the globe.
It was one of those events where the conversations were so meaningful and nonstop that it wasn’t until the next day that we realized we had forgotten to take a photo of just the two of us! 😄

Thank you to everyone who stopped by to say hello, share your experiences, ask questions, or learn more about Self & Match!

Attending the International Reception at the Association for Behavior Analysis International® Convention is always a memorable way to kickoff Memorial Day weekend. It was such a meaningful opportunity to connect with ABA students, professionals, and colleagues from around the world while celebrating the continued global growth of our field.

A special thank you to Michael Mueller and the International Behavior Analysis Organization for hosting such a welcoming event—and for the cozy branded t-shirts.

Grateful for the conversations, connections, and shared passion for supporting learners everywhere.

What are you doing in just a few hours? Our final virtual .and.match training of 2026 coming up at 12:30pm PST...Join us online to learn the "ins and outs" of implementing The Self & Match System with fidelity.

The DETAILS:
🗓️ Thursday, May 28th at 12:30pm PST (3:30pm EST)
⏱️ 2.5-hour live interactive session
🎓 3 BACB CEUs included
👥 Group discounts offered and Purchase Orders accepted

Discover how to implement a practical, evidence-based self-monitoring and motivational system that supports behavior change across school, home, and clinic settings. Leave with tools you can apply immediately!

🔗 Register now to secure your spot! https://us02web.zoom.us/webinar/register/1117754534609/WN_K1VD3FLpS6-d-PsD7_ofTg

Check out all our upcoming events:
https://selfandmatch.com/events-list/

What a memorable ABAI!
This year, we had the opportunity to participate in THREE incredible sessions:
💙 A Self & Match Workshop focused on practical self-monitoring tools and implementation strategies
💙 A collaborative panel discussion with our friends from , , and surrounding burnout reduction and sustainability within the field
💙 A skill-building session focused on adding meaningful self-monitoring tools to practitioners’ behavioral toolboxes

One of our favorite parts of ABAI each year is the opportunity to connect with passionate professionals who care deeply about supporting learners, supporting one another, and continuing to grow professionally. Grateful for all of the conversations, collaborations, and connections this year—and already looking forward to the next one!

Different Roads to Learning has been an amazing distribution partner for nearly a decade. We absolutely adore seeing Julie, Tatum, Megan, and Brianna at conferences and exchanging stories about what’s new in our lives! So grateful for and their belief in The Self & Match System.

You can currently pick-up our manual from Different Roads at the link below (and hopefully our app soon too)!

https://difflearn.com/products/self-match

If you spot these two amazing gals on the final day of , please tell them how awesome they are. Huge props to , , the ABAI bookstore team and to the entire convention planning committee…they work so hard leading up the event and must be logging over 30k steps a day throughout the weekend to keep things running smoothly!

Today was the perfect balance of work and play!
Golden Gate Bridge ✅ Lombard Street ✅ Workshop ✅ Self & Match Meet-up ✅ International Reception ✅ and reconnecting with friends at Day 1 of ABAI! ✅