HERO Barbell Co. Two

Black Friday came early - again! This time take massive discounts off of our premium accessories! Bags and belts make great gifts for your gym goers! Get them excited about going to the gym! Here at HERO, we are Making America Get in Shape Again, one human at a time! Go to herobarbell.com and check us out! ‼️

Introducing the HERO slingin’ weight belt 2.0! Soft, yet durable, semi-rigid, nylon fabric and rebranded with two new HERO logos make this belt streamlined, slick, and ready to assist you with all your PR attempts. Quick lock and release mechanism improved upon to be tight yet breathable at the same time with absolutely no slippage. Designed to complement our bars, bags, and outlook on life, these belts are pure, simple, and rugged! Ultimately, they are still constructed and designed for the discerning athlete that wants and needs some pop, style, and flair in their life. Grab yours while they last in black, green, and urban camo. On sale now for 25% off through Mother’s Day. All you have to do is add it in your cart! 📸

Black and Yellow, black and yellow!! Introducing The Resilience Bar – an official partnership with EZ Muhammad and Forging Youth Resilience. An eye-popping electric yellow barbell designed specifically for EZ Muhammad. This electric yellow barbell doubles as an official partnership with Forging Youth Resilience, a non-profit organization that EZ supports and stands behind. FYR makes fitness facilities accessible to those who would not normally have access to such services. But wait, there’s more… aside from the stunning coloring, a portion of each bar sold will go directly to FYR, because we want to do our part to make fitness accessible to everyone! Check out the barbell now! Link in bio!!

Tomorrow is the LAST DAY of our Thanksgiving Week Sale! Get up to 25% on apparel, bags, and belts. And 10-15% off barbells!

Our Thanksgiving Sale is officially live! From now until December 7th get 25% off all accessories, 10% off new barbells and plates, and 15% off our original barbells! Discount is automatically applied when added to your cart. Happy shopping and more importantly have a Happy Thanksgiving.

You heard the man! Black Friday sale starts tomorrow and will continue throughout the rest of the week. 15% off legacy bars, 10% other bars (excluding the Keep Chasing bar) and 25% off accessories! 🙌🏼

What is barbell knurling and why is it important?

Knurling is the crosshatch pattern on the shaft of your barbell. It helps provide just a little more grip when doing movements like deadlifts, cleans, snatches, etc. Without knurling the barbell would be extremely slick making it more likely to slip out of your hands.

There are three main patterns for knurling. Hill Knurling, which is a very flat smooth pattern, provides the least amount of added grip. Mountain Knurling, which is a very sharp-tipped pattern, is the most aggressive and is often seen on barbells meant for one rep maxes. Multiple reps would chew into your hands making it extremely uncomfortable for barbell cycling.

And lastly, the Volcano Knurling. Think of this as a mountain but with the tip chopped off. This is what you’ll see on our barbells. We believe it provides the optimal level of grip for your heavy lift, but won’t destroy your hands when cycling a barbell for reps.

Introducing HERO Nutrition with .medina! Maddie is an experienced and certified nutrition coach and CF-L1 trainer with a passion to bring a holistic and results-driven approach to nutrition. When you work with Maddie you’ll receive an initial consultation to discuss your performance goals, a personal plan customized for you, weekly check-ins, ongoing adjustments as needed, and a monthly zoom meeting to review mindset, celebrate wins, and set new intentions!

Transform your nutrition and reach your peak performance with HERO Nutrition and .medina. Head over to our website to sign up or learn more!

Happy Veterans Day to all Veterans young and old. We at HERO Barbell Co. would all like to take a moment and say TYFYS!! If it wasn’t for your sacrifices, we wouldn’t live in the great country we live in today.

As a gesture of our gratitude, all of our red bars, and Colten Mertens UNBROKEN bars are $50 off all week long! Use code SALUTE24 at checkout. Limit one use per customer.

Hero Comp Plate - the perfect addition to the best barbell 🤙🏼 Most weights are in stock, pre-order available for the rest which will ship out this month. Pre-orders are also live on some of our barbells, with more coming soon! Pre-orders available on our website.

Here’s some of the pics we got from our manufacturer of one of our MANY new barbells that will shortly be available for preorder. This limited edition barbell is called The Predator Bar. And just look at the stamped sleeve. 🤤🤤

We will never, ever forget… 9/11 HERO Barbell Co. is proudly owned by a veteran and supported by countless others.