CSUSB Marketing Department

Honoring Dr. Martin Luther King Jr. 🤍

Today, we pause to reflect on the legacy of Dr. Martin Luther King Jr.
A legacy rooted in courage, service, equity, and the unwavering belief that progress is built through compassion and collective action.

At CSUSB, we honor Dr. King not just in words, but in our commitment to inclusion, education, and community impact—today and every day.

“Life’s most persistent and urgent question is: What are you doing for others?”

— CSUSB Marketing Department

On December 11, Students from the Sports and Entertainment Marketing Program, along with Dr. Ari Kim, had a great time attending the Inland Empire 66ers Business Mixer - a long-standing partner of our program. It was a wonderful opportunity to connect with local business leaders and enjoy a behind-the-scenes tour of San Manuel Stadium.

Thank you to the Inland Empire 66ers for the invitation and continued partnership. We truly appreciate it!
A special congratulations to student Jadon Williams, who was a raffle winner and took home a unique art piece!

Each spring, our Advanced Sports Marketing Planning and Strategy class hosts CSUSB Night at the 66ers as a course project, and we’re already looking forward to creating another great event next spring.

Thank you to the Inland Empire 66ers for the invitation and continued partnership. We truly appreciate it!

We’re excited to share that the 12th Annual Coyote Comedy Fest is happening on Friday, December 5, 2025. 🎉Get ready for a night full of laughs, good energy, and a great reason to support students in the Sports & Entertainment Marketing program in the Department of Marketing at JHBC. Come join us!
This year’s theme, “Howling with Laughter,” features headliner Ralph Figueroa 😄 Get ready for a fun, high-energy show to close out the semester.

Event Details
Date: Friday, December 5th, 2025
Location: CSUSB Alumni Center
Time: Check-In Starts: 5:30 PM; Show Begins: 6:30 PM
Event Website: grab your tickets now at yotieentertainment.com

Why You Should Attend
Not only is this a fun night out, it’s also for a great cause. All proceeds go toward sports and entertainment marketing scholarships for CSUSB students. Your ticket helps support future student opportunities while you enjoy an awesome show 💙

For more information, please contact [email protected] or faculty advisor Dr. Ari Kim at [email protected]

Joe Tormey, director of the hospitality management program at CSUSB Palm Desert Campus, was featured on "Eye on the Desert" to promote the upcoming fundraiser, "An Evening in Monte Carlo Masquerade Ball." Watch the segment for more details: https://kesq.com/.../an-evening-in-monte-carlo.../ 🎟️ Get your tickets now! 👉 csusb.edu/hospitality Every ticket helps fund scholarships and practical opportunities for future hospitality leaders. 🌟🌴

Our very own Joe Tormey, director of the hospitality management program at the CSUSB Palm Desert Campus, was featured on "Eye on the Desert" to promote the program's upcoming fundraiser, "An Evening in Monte Carlo Masquerade Ball".

Watch the segment for more event info: https://kesq.com/news/2025/10/21/an-evening-in-monte-carlo-masquerade-ball/

🎟️ Purchase your tickets today!
👉 csusb.edu/hospitality

Every ticket supports scholarships and hands-on opportunities for our future hospitality leaders. 🌟🌴

CSUSB Marketing Department KESQ News Channel 3

Who attended the conversation on Brand Marketing with our expert professors, Haakon Brown and Dr. Melika Kordrostami? 🎯✨ A big thank you to our moderator, JHBC Dean and marketing specialist, Dr. Tomas Gomez-Arias! 🙌 Thanks also to everyone who joined and asked insightful questions — we appreciate you! Missed the session? No worries — here are five main takeaways from the event!

Who caught the convo on Brand Marketing with our amazing professor experts, Haakon Brown & Dr. Melika Kordrostami? 🎯✨ Huge thanks to our moderator, JHBC Dean and marketing expert, Dr. Tomas Gomez-Arias! 🙌 And shoutout to everyone who joined us and brought the fire with thoughtful questions — we see you! Missed it? Don’t worry — here are 5 key tips we took away from the event! #brandmarketing #jhbcimpact #jhbc #csusb Tomas Gomez-Arias Haakon Brown Melika Kordrostami, PhD

Join us for an engaging conversation that dives into the strategies, stories, and psychology behind successful brand marketing. From iconic campaigns to digital trends, discover how brands shape perception—and how you can too. Perfect for those curious about marketing, media, and creative influence.

Date: Thursday, September 18th, 2025
Time: 12:00 PM
Location: Jack H. Brown Hall, Room 118, CSU San Bernardino

Open to students, staff, faculty, and the community!

Conversation: The Power of Brand Marketing Join us for an engaging conversation that dives into the strategies, stories, and psychology behind successful brand marketing. From iconic campaigns to digital trends, discover how brands shape perception—and how you can too. Perfect for those curious about marketing, media, and creative influenc

Our very own Lisa Gordon from the Department of Marketing is here to invite you to the Conversation: The Power of Brand Marketing with Professor Experts Dr. Haakon Brown & Dr. Melika Kordrostami!
Happening in JB 118 on September 18th at 12pm!

Don't miss out. RSVP today!

Our very own Lisa Gordon from the Department of Marketing is here to invite you to the Conversation: The Power of Brand Marketing with professor experts Dr. Haakon Brown & Dr. Melika Kordrostami! Happening in JB 118 on Septembee 18th at 12pm! Don't miss out. RSVP today! #JHBCImpact #csusb #jhbc #sanbernardino #brandmarketing

🌟 **Happy Tuesday, Yotes!** 🌟🐺🤘🐾💙
Starting the week with positive energy, campus spirit, and that midweek boost we all need. Whether you’re studying 📚, grabbing your Starbucks ☕, or just powering through the day—remember, you’ve got this! 💙

Here’s to making Tuesday count, CSUSB fam! 🙌🐾

Send a message to learn more

🚀 New Semester, New Opportunities Yotes! 🤘🏽🐺🐾💙✨

The CSUSB Department of Marketing is excited to welcome students, faculty, and community partners back to campus. From real-world projects to guest speakers and internships, this semester is full of ways to learn, grow, and succeed.

👉 Learn more at: csusb.edu/marketing