This Is Broke Bitch Marketing 101 ,
In rough times there are many hints , tips and tricks for small mom and pop business's to hang in there .
In these trying times for small bunsiness owners we've created a spot where tips , hints and tricks can be found.!
Operating as usual
5 THINGS A SHOPPER SHOULDN’T SEE AT A CRAFT SHOW
Craft shows are a relaxed atmosphere and that’s what makes them such a unique shopping experience. Shoppers get to connect and have an engaging conversation with the owners of a small business.
Although this setting allows the more casual side of business to come through, you still want to be sure you keep a professional vibe and represent your brand properly. Doing so will reflect positively on your sales.
I had my share of craft show don’ts when I started out. I thought you could benefit from me sharing some of my mistakes and lessons learned.
1) ITEMS THEY COULD ASK ANOTHER VENDOR TO MAKE
If your items don’t have anything truly unique about them, you’re not creating your own unique style or giving shoppers a unique experience, it’s easy for them to go to someone else or forget about your business once they leave the craft show.
2) EVERYTHING YOU CAN MAKE
I dreamed up a dozen of product ideas before every craft show. Conveniently, my “best” ideas came the day before an event and left me up until 2am making “just one more”.
Not only is expanding the different types of products exhausting, it also dilutes your brand/message/expertise.
3) DISPLAY FIXTURES BORROWED FROM YOUR LIVING ROOM
Don’t do what I did for my first few craft shows: empty out baskets, picture frames and strip your dining room table of its cover to piece together a display.
It’s likely, that unless your home is decorated in the same colors and style as your brand, your household items won’t work as both home decor and display fixtures.
You don’t have to go out and spend hundreds of dollars on craft show display props, but do make a trip to the dollar or thrift store and find some items that all have the same style or that you can re-paint, re-cover or re-purpose to build a cohesive display.
4) A DISPLAY WITH NO STORY
The first craft show table I set up said: here’s some stuff I made…and there’s also some photos my friend took on the other side of table.My second craft show table took a different direction and said: here’s a bunch of purses I made…oh and a few photos my friend took on the end.
I was showing people that I sold purses. But I did nothing to help them realize why they should buy a purse.
What type of woman were my purses for?
What type of style did she have?
Where would my purses be worn?
What would they be worn with?
How would someone feel when they wore one of my purses?
I didn’t have a clue. I just wanted someone, anyone, to buy my purses. And thus, my craft show display was a don’t.
5) A VENDOR WHO DOESN’T KNOW WHAT TO SAY
No judgement. I spent my first few craft shows meekly saying “hi” and awkwardly watching people shop. I didn’t feel good about being so awkward, I’m sure my shoppers didn’t appreciate it and my sales numbers certainly weren’t thanking me for my efforts.
You’re not annoying people by selling your work.
Hey! Come over here!! Have you heard about my fabulous purses? No?! Well let me tell you why you need to walk out of here with one today! might annoy people. But I’m sure you’re not looking to become that type of seller.
Telling people about product features they can see for themselves, is not helpful.
Watching people shop and saying nothing while they’re at your table is awkward.
Looking at your phone or talking to other vendors while they shop is a little rude.
You have to uncover the features people care about and share your story. People buy handmade because of the authenticity that comes with it. They’re not buying 1 out of a million, made in a factory by someone turning items out as fast as they can.
Give them an experience, teach them something they didn’t know and leave them with a story they can retell friends and make them more interesting.
[12/31/16] 4 Things I Wish I had Done my First Year in Handmade Business
some great christmas ads ! sometimes simpler is better
Pinterest marketing for beginner pinners …
Make sure you feature your business name on your profile for maximum exposure. Use your business name as your username, or change your profile name to your business name after your profile is set up.
Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.
Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.
Don’t forget to add your website URL in your profile, too!
Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.
Come up with creative and interesting board names. They get shared whenever you pin something, so make them enticing. But be creative — you need to keep your board names short. There isn’t a lot of room for long descriptive titles.
Tag other Pinterest users in your pins by using “@username” in your descriptions. Network with other professionals and vendors in your field by using this feature. Not many people are doing this yet, so it’s a great way to build your following and stand out.
Comment on other people’s pins. Just like with tagging, this feature hasn’t really caught on yet, so use it regularly to really engage with other users. Obviously, use the same good manners and common sense you would when commenting on a blog or other social media site.
“Like” other people’s pins to give a thumbs-up when you want to recognize great content.
Pin from lots of different sources, instead of just from one or two sites. Variety is important on Pinterest.
Mix pinning your own unique finds with doing lots of “repinning,” which is repeating someone else’s pin to your followers (just like a Retweet on Twitter). The person whose image you repin gets notified via email, and they also get a credit on your pin, which increases their following.
Feel free to pin your own blog posts, but don’t over-promote. Follow the usual etiquette rules of any other social media site, and don’t be the boorish one at the party who only talks about himself.
Pin videos! Pinterest has a special section just for pinned videos, and there are far fewer videos than images on Pinterest at this point, so use them to distinguish yourself. Any YouTube video is easy to pin.
When you pin an image, add a description under it. Be smart about these descriptions — a good description will stay with an image as it gets repinned all over the Pinterest world. If the image is something from your own site, definitely use your business name in the description.
After you pin a new image using the very handy Pinterest browser bookmarklet (a great tool in its own right,) use its built-in social media prompts to re-share your pin on Twitter and Facebook, too.
Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
Get the Pinterest iPhone app, so you can repin on the go, pin from your camera and add a location to your pins so others can find your images.
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
Create seasonal or holiday boards that relate to your brand. Example: New Year’s Resolutions, Fourth of July, etc. Users love these.
Add a prominent Follow Me on Pinterest button to your website to advertise that you’re a pinner!
[05/19/15] A Step-by-Step Guide to Running Your First Facebook Contest
Hey vendors !! On sale at Target!!
this weeks ad shows a great deal!
[03/30/15] ~ Choosing The Right Show ~
[03/30/15] ~ What's a Juried Show? ~
11 Social Media Selling Solutions for Small Businesses
Social media e-commerce has taken off — and it's showing no signs of slowing down. With social media selling, anyone can become an online merchant without having to invest in a website or give online marketplaces a cut of their profits. Here are 10 social media selling solutions to help you get started.
businessnewsdaily.com Get started selling online with these social media e-commerce tools and services.
BB Business Tips's cover photo
[12/22/14] 10 Things to Post on your Facebook Business Page
This is the one time of year to give. Embrace it. Use the holiday season as your primary rationale for saying thank you. . To your customers, with a a card or chocolates (to the more deserving). And to charities. Have one or two charities that your business supports and use this time to contribute a little something more. The reason Christmas is so special is because it's the end of one year and the start of a new one. It's a time to reflect on the past and make plans for the future. And it's a time to appreciate all that you have in your professional life: the freinds and families who have helped you succeed, the customers who pay the bills, the suppliers who deliver the products you need, and the partners who help you get your done. Thank them. Give them something. And be grateful.
Merry Christmas everyone.
Refer, Refer, Refer
Now’s the perfect time to give clients referral cards, and discounts for passing your name along to their friends and family. Offer clients a free service (head/hand massage, free manicure, polish change, etc.) for referring a friend to you. You can even offer a small discount for first-time customers to entice them to schedule additional appointments. For referral cards or coupons that match your small business’s marketing materials, use customised business cards and postcards.
A Photo Says a Thousand Words
Let your work speak for itself by adding photos to your marketing materials. If you’re working with hair, for example, take a few before and after pictures and upload them to your website, Facebook or Pinterest page and postcards and brochures. This gives potential clients instant, up-to-date examples of what you do and will (hopefully) persuade them to book with you!
Using your computer for backdrop photos for small items
[12/14/14] 7 Easy Steps to Repeat Customers
pinterest.com Pins about Craft Show Displays hand-picked by Pinner Fran Stroud | See more about craft show displays, creation crafts and craft show booths.
Add legs to a cutting board! great for a table different height
[11/27/14] Craft Vendor Booth Mistakes - or why I won't buy from you
[11/27/14] Vendor Mistake #1 - No Prices: I'm an introvert. Lots of crafty types and people who buy handmade "indie" goodies are also introverts. This means that prices should be clearly marked. Why? Because an introvert is not going to bother to ask "How much is this?" to find out a price. She'll just leave. Especially when the booth is hopping full with people, any of whom could be the owner/vendor. This means you'd not only have to ask "How much is this?" but you have to figure out who to ask, or even worse, have to just yell it out for someone to answer. Usually not happening for me so I just move on to the next booth. Especially if there is still a lot to see. I'll tell myself I'll come back later when the booth is less busy...but by then the thrill of the hunt is over and the item in question is long forgotton.
Walmart crates $10
[11/26/14] How to Sell at Craft Fairs and Shows
thecottagemarket.com It's time for Free Fonts here at the Cottage Market...this time we have Holiday Perfect Pairs Waiting for you for your creating happiness!
[11/20/14] Vendor Applications :: Part II - Vendor Info
[11/20/14] Show Organizers : Vendor Applications :: Part I - About Your Event
[11/18/14] 10 Mistakes to Avoid at a show
Should I pay show promoters for craft show booths power?
Do you need power in your art show booth? Need cash registers, electronic displays, laptops, or cell phones, extra lighting to highlight handmade crafts or handcrafted jewelry, a fan or heater?
Extra lighting increases sales by attracting the eye to craft show booths and allowing craft buyers to see quality and details of your craftsmanship.
Will paying for electricity increase craft sales? .
Yes, power in your booth can make it brighter, more comfortable - warmer or cooler depending on the weather, and more professional.
show table covering - with pockets in the back . GENIUS!!!!!! This would solve my current issue with where to put the items that I don't want on top of the table!!!
love the price tag with the photo of the item in use!
10 Top Tips For Exhibition And Trade Show Stands
1.Never go alone
3.Get there in good time
4.Check your checklist
6.Make friends w/ your neighbors
7.Don’t pounce- never ask “can I help you?” Instead strike up a conversation with small talk, a compliment, etc
8.Qualify your visitors
9.Keep a note
10.Prepare for the follow-up sales
pinterest.com Got stuff? Need money? Chances are you can make money today selling things you already own and no longer use. It is not as hard as you might think either. And there are so many ways to do it, eBay, Craigslist, Facebook, Word of Mouth......
To promote family literacy, foster a love of reading and lifelong learning, and connect families with the San Antonio Public Library.
This FB page provides information to accounting students in the College of Business at University of Texas at San Antonio, Texas.
The GFBC Ed Committee will provide important educational information to you faster then ever! Check out our site!
Ballet Folklorico de San Antonio (BFSA) was founded in 1965 by a group of far-sighted individuals as a cultural educational organization. It was organized for the preservation of Mexican and Spanish culture thru the art of dance.
PROJECT AFRICA Raised $33K to build a school for kids in Mali, Africa. Then we raised $20K to buy a truck for a farming community in Tanzania, Africa.
The Geekbus is a mobile makerspace that travels to schools or other organizations to provide STEM educational experiences in their classrooms.
The South San Antonio Chamber of Commerce Foundation annual academy focused on building leadership skills and awareness of the Southside.
ANHAD - Eternal Source of Sound of the Celestial Silence - (Classical Sanskrit).
PTA is a grassroots organization made up of parents, teachers and community members who have an interest in children, families and schools.