10/26/2020
So proud of our WELI mentor, Monica Tovar!
WELI Mentor Spotlight:
Monica Tovar, Director of Sales for KWAV, 101.7 The Beach, The Hippo, KPIG and 95.5 BOB
“I could tell you all day long about the obstacles I’ve faced,” Monica reflects. Growing up in East Salinas, it’s easy to focus on adversity. “But I never saw the boundaries, I never heard the voices telling me I couldn’t rise up, I always believed there was more in me. I never focused on the negativity.” Instead, Monica focused her energy on changing her surroundings, improving herself, and advancing towards where she wanted to be.
It’s easy to look at Monica’s 20+ year career in radio, television, and digital media, to appreciate her many successes in sales, marketing and public relations, and to never realize the humble beginnings and the personal life challenges that she’s overcome.
Monica started working summers in a law firm when she was just 13 years old, converting files to microfilms for the office. One of the lawyers sat her down and said, “Do you know where you are? Not a lot of young women with your background, at this age, have this opportunity.”
The message was loud and clear and one that Monica has carried through her whole life: Learn from those around you, ask questions, fully embrace the experience. “That’s when I learned what opportunity looked like. And how to use it to improve myself, as a person and as a professional.”
When Monica thinks of the Women’s Education & Leadership Institute (WELI) at Hartnell College, she thinks of the doors of opportunity. “I wish I had a program like WELI when I was growing up,” she shares. “WELI is a door of much more opportunities than our mentees even realize exist. Because of WELI, women scholars are placed in front of local leaders in the community and you can just see their eyes light up when they connect with a particular woman who inspires them. Learn more at https://bit.ly/2HrJmsV