04/10/2019
How do you find your signature voiceover sound, your brand voice or money voice? Start with your:
✅ Keyword Profile. Most gatekeepers, such as talent agencie and online marketplaces ask you to provide descriptive words for your vocal style (an agent will typically do this for you).
✅ VO personality snippets. These are short descriptions of your personality in voiceover terms, such as "young cool uncle", "sweet but spunky girl next door", or "rugged outdoorsman", etc. These should be on your website, and in your profile in any online marketplace.
✅ A money voice subtitle that can be part of your logo
Start by choosing the genre you're branding in. I'll assume "commercial" for this post. Other options include Promo, Narrative, etc.
WHAT TO DO:
1️⃣ Start by putting 5-10 voiceover keywords in order from the list at bottom that best describe you. Some can conflict with others. You're not the same thing all the time! This is your first KEYWORD PROFILE.
2️⃣ Next, move onto your PERSONAL BRAND. Get some more common keywords by asking yourself: what are my social and business relationships, hobbies and interests? Ask yourself what keywords are related to these. For example, if you play in chess tournaments, smart, intense, competitive might be words to write down.
Finally, if different friends had to write an obituary for you in case you died tomorrow, what keywords would they use to describe you? Here you don't just have to list keywords, but can write out descriptions, e.g. "loving husband".
3️⃣ At this point, try to come up with some short VO PERSONALITY SNIPPETS (descriptions) of yourself.
Where do you or your coach feel you fit on the Performance Type Wheel? Also draw any keywords from there Schoolofvoiceover.com/wp-content/uploads/2018/04/VO-Acting-Process-Emotions.png This will also help with determining your "money voice" (last step).
Here are some examples taken from actual talent descriptions of themselves:
Soothing best friend • tender motherly tone • your favorite wingman • your wry best friend • rugged outdoorsman • Jeff Bridges meets Tom Hanks • Conversational Smart Guy Next Door • sweet but spunky girl next door • compassionate healthcare professional • that best friend that you've grown up • over-the- top children's show host • Cool Californian • Dad next door • encouraging teacher • young cool uncle • approachable articulate girl
4️⃣ To come up with a "Money Voice" caption for your logo can take longer. And you don't HAVE to have a caption for your logo.
Your money voice is the overlap between what you do well in voiceover, what is in demand, and what work you have done for pay. If you haven't been doing much work for pay, it's tough to settle on a brand.
This shouldn't be what you wish or hope to do, it should be what you actually get work for. It WILL overlap the area you fit into on the Performance Type Wheel.
5️⃣ Lastly, take note of any BRAND CONFLICTS. Consultants will tell you to violate the Terms and Service of most online marketplaces if you want to do more than one kind of work by creating two profiles. I'm not advocating this!
But their point is correct: you should NOT try to seem like you have a lot of variety—pick a narrow range and stick to it a bit.
The algorithm and search feature behind the scenes needs to know what you MAINLY do to help cast the right auditions and clients your way.
airy • arrogant • attitude • believable • big • biting/cutting • breathy • calming • casual • charming • cheerful • classy • clear • comedic • compassionate • cool • corporate • crisp • current • cute • deep • dignified • dynamic • easy-going • educational • elegant • enthusiastic • exciting • expressive • folksy • friendly • fun • generation-x • gravely • happy • hip • informative • innocent • intelligent • inviting • laid back • luxurious • man's man/guy's guy • neighborly • nonchalant • optimistic • perky • personable • playful • powerful • promo-ish • quirky • raspy • raw • relaxing • rough • sarcastic • scratchy • sensual • sexy • silly • smooth • soft • soothing • street • sweet • tough • trustworthy • upbeat • urban • warm • wry